Guest Blogging Basics
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![Page 1: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/1.jpg)
Guest BloggingBasics
![Page 2: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/2.jpg)
What Guest Blogging Can Do For Your Business
- Surviving in a post-penguin world- Building your brand
![Page 3: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/3.jpg)
Visibility
- No-one cares about blog-roll links- But... great content gets noticed
![Page 4: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/4.jpg)
Authority
- Put your content on authority blogs- Build your reputation as a true expert
![Page 5: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/5.jpg)
Link Building
- Link-juice still exists- Relevant links, surrounded by great content, count for a lot
![Page 6: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/6.jpg)
Social value
- Social media mentions carry weight with search-engines and humans- If people are talking about your brand, they will remember you
![Page 7: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/7.jpg)
Networking
- Build relationships while you blog- In the future, the blogger may link to you without prompting
![Page 8: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/8.jpg)
What's the catch?
- Guest blogging takes effort- Google will clamp down on spammy blog networks
![Page 9: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/9.jpg)
Quality Blogs Only
- Made-for PageRank blogs will not help you- Successful guest bloggers add value to the blogs they post on
![Page 10: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/10.jpg)
Content is Still King
- Guest blogging is not the same as article marketing- Choose an SEO expert that understands the value of great content
![Page 11: Guest Blogging Basics](https://reader033.fdocuments.net/reader033/viewer/2022061115/5464eda6af7959cf288b67d9/html5/thumbnails/11.jpg)
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