Guerzoni - An Urban Regeneration Project in Venice-Mestre
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Transcript of Guerzoni - An Urban Regeneration Project in Venice-Mestre
An Urban Regeneration Project in Venice-Mestre
OECD LEED 12th Annual MeetingCreativity, Jobs and Local DevelopmentCulture for urban regeneration: the role of museumsFondazione di Venezia, 18th April 2016
The initiativeMestre, the mainland borough of the City of Venice, has 180.000 inhabitants and has been involved in urban, infrastructural and environmental regeneration projects since the 90s.
Since 2005 Fondazione di Venezia is involved in an urban regeneration project in the centre of Mestre. VENICE
MARGHERA
MESTRE
Venice: Old Town and Mainland
1.244CulturalEvents
617CulturalEvents
88,898Inhabitants
2.600.000Tourist
overnight stays
181,872Inhabitants
0Museums
41 Museums
9.200.000Tourist
overnight stays
MAINLANDMestre – Marghera
OLD TOWN+ Isles
+ Estuary
M9, at the center of Mestre
M9 area
The ProjectFondazione di Venezia is going to build on this area (about 9.000 mq):• the permanent exhibition, that exhibits historical materials relating to epochal
changes in the 20th Century in culture, urban planning, economy, society andenvironment, in a local, regional, national and international context;
• an exhibition centre to think about contemporaneity;• a Multimedia Library to consult videos, audio-visual and radio materials, film and
photographic archives;• an Auditorium for conferences, meeting, concerts and performances;• a bookshop/museumshop, a cafeteria/restaurant;• an innovation retail center.
Total investment amount: about 110 million euros
M9 FunctionsMuseumM900 / Permanent exhibitionM000 / Exhibition spaceMama / Auditorium, mediatheque, classroom
Retail and administrative units
Smart City
Cultural StrategySanificazione dei locali
Rilievi e georeferenziazione
M9 was not conceived as a traditional museumbut as an innovative and dynamic culturalinstitution, created to furtherknowledge of the past,understanding of the presentand faith in the future
Chronology split three ways
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The architectural design brings shape and order to the three-way chronologicalapproach that underpins M9, past, present, and future, dividing them into dedicatedspaces.
Past, Present and FutureSanificazione dei locali
Rilievi e georeferenziazione
M900, knowledge of the pastM900 is a permanent exhibition (2,800 m2 on two floors) focusing on the major social, economic, urban, environmental and cultural changes witnessed by 20th-century Italy
MAMA, understanding the present- a 200-seat Auditorium for meetings, talks, conferences, debates, films, readings, entertainment and
performance art- a 20-station Mediatheque accessing audiovisual, photographic and text material in electronic
formats- a 70-seat Classroom for educational and training activities
M000, faith in the futureM000 is an exhibition space (1,400 m2 on the top floor) for temporary exhibitions on the followingthemes: science, technology, ecology, urban planning, architecture and design, communication and new media, the creative industries
Telling the 20th Century using 1900s cultural heritage
Rilievi e georeferenziazione
• An interactive museum: rich in high tech, poor of objects• Use of photographs, audio-visual materials, smells and temperatures• Multimedial and multi-sensorial exhibitions• Environment reconstruction and immersivity
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Target range
Rilievi e georeferenziazione
Museum and permanent collection are inspiredby the newest edutainment models.The target range embraces schools and families.
Temporary exhibitions and cultural activitiesaddress both to national and international visitors.These exhibitions are windows on the future about design, photography, fashion, architecture, graphic design, communication, advertising and new media.
From status quo to future visionSanificazione dei locali
Rilievi e georeferenziazione
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