Guerilla marketing on facebook (Greek) 11-01-2017 thessaloniki

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    23-Jan-2017
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    Marketing

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Transcript of Guerilla marketing on facebook (Greek) 11-01-2017 thessaloniki

  • FACEBOOK

    MBA, MCIM, Chartered Marketer

    Chrysopigi Vardikou

  • GUERILLA MARKETING

    , ,

    .

  • ,

  • DIGITAL MARKETING

    marketer / . Facebook

    .

    digital marketing

    marketing.

    360

  • FACEBOOK:

    Ratings ( )

    Facebook Ads

  • FACEBOOK ()

  • FACEBOOK()

  • FACEBOOK

    Facebook Like & Share Like & Comment;

  • FACEBOOK

    1 :

    2 :

    3 :

    ,

    !

  • FACEBOOK ( )

  • INSTANT REPLIES

  • 92%

    (Nielsen)

    word of mouth 74%

    (Ogilvy/Google)

    B2B , 91%!

    88% online

    (Brightlocal)

    56% online

    , 2-5

  • 1:

    2: - ,

    (

    30

    )

  • FACEBOOK LIVE: Real time broadcast

    FACEBOOK 360 videos

    ANIMATED GIFs

  • :

    ; & :

    Like post

    Facebook Facebook.

  • FACEBOOK ADS

    Facebook.

  • FACEBOOK

  • =

    , !

    3.565

    like

  • !

    / ;;;