Guerilla Marketing for the Real Estate Investor, Part 1

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Transcript of Guerilla Marketing for the Real Estate Investor, Part 1

  • 1. Guerilla Marketing for Investors, Part 1
  • 2. THE PROFESSIONAL INVESTORS GUILD IS A CLUB THAT IS FOCUSED ON TEACHING ITS MEMBERS HOW TO CREATE LONG-TERM WEALTH, PROTECT THEIR ASSETS, AND CREATE PASSIVE INCOME, PRIMARILY THROUGH REAL ESTATE. WE PROVIDE EDUCATION, RESOURCES, AND ONE-ON-ONE MENTORING TO HELP INVESTORS ACHIEVE THEIR GOALS, WHETHER THEY ARE A BRAND NEW INVESTOR OR A SEASONED PROFESSIONAL . OUR CLUBS PHILOSOPHY IS THAT WE SHOULD NOT DEPEND ON THE GOVERNMENT TO SECURE OUR FUTURE, BUT RATHER WE SHOULD DEPEND ON OURSELVES. IN A TIME OF UNCERTAINT Y, WHERE JOB "SECURIT Y" IS A THING OF THE PAST, IT'S IMPERATIVE THAT WE CREATE OUR OWN SUCCESS THROUGH BOTH DISCIPLINED AND CREATIVE INVESTING TECHNIQUES.
  • 3. Professional Investors GUILD Guild An association of artisans who control the practice of their craft in a particular city. Members of a guild would seek to enhance the flow of trade to their self-employed members, and met regularly to share ideas, secrets and new technologies regarding their common craft.
  • 4. P.I.G. Members - Calendar of Events Saturday, June 29th @ 10:00 a.m. -Q&A Teleconference (All Members) Tuesday, July 16th @ 7:00 p.m. -Guerilla Marketing, Part 2 (All Members & Guests) Saturday, July 20th @ 10:00 a.m. -Rehab Walk-thru & Q&A (Gold Members) Early August (1st-5th) Time: TBD -Gold Members Mastermind
  • 5. 1. 30-Year Fixed Rates Jump from 3.4% to 3.9% 2. Trulia: Buying Cheaper than Renting until Interest Rates Hit 10.5%. 3. Florida back at #1 for highest foreclosure activity at 1 in every 302 homes. 4. J.P. Morgan Chase Being Sued over Excessive Costs to Forecloseincluding BPOs?
  • 6. Guerilla Marketing for Investors, Part 1
  • 7. What is Guerilla Marketing? 1. Marketing is everything you do to promote your business, from the infancy stages of your company to the point that customers are calling you on a regular basis. -The key words are everything & regular basis 2. Traditional Marketing requires that you invest money (and usually a lot of it), while the theory of Guerilla Marketing is that you invest your time, energy, & imagination into generating leads.
  • 8. Relationship Marketing 1. The Secret Recipe to Effectively Generating a Steady Stream of Quality Leads at Very Little Cost LEAD SOURCES!! Relationship marketing is about generating multiple leads from a single source, as opposed to single leads from multiple sources.
  • 9. 5 Lead Sources in My Business 1. Real Estate Agents Short Sale & REO Agents 2. Other Investors Most Investors Have a Niche 3. Those Looking for Part Time Income 4. Repeat Business/Referrals - Past Customers 5. Real Estate Investment Club
  • 10. Other Potential Lead Sources 1. Full-time Drivers UPS/USPS/FedEx/Pizza Delivery 2. Financial Distress Pawn Shops, Check Cashing, Liquor Stores 3. Attorneys Foreclosure, Probate, Divorce, Bankruptcy 4. Real Estate Business Professionals Title Companies, Home Inspectors, Realtors, Termite, Surveyors, Contractors/Handyman, Mortgage Brokers, HOA managers, etc.
  • 11. BREAK OUT SESSION
  • 12. Building Strategic Relationships 1. Very Similar to a Dating Relationship What youre looking for is a Shy Yes Direct Response Marketing Profit potential for ALL craft your message to include a win/win scenario. Social Media Facebook, Twitter, LinkedIn, etc. Good ol Fashioned Networking
  • 13. Capitalize on Established Relationships 1. Dont Miss Out on the Benefits of Marriage Those who have done business with your are more likely to do business with you again and/or refer your services. Provide Stellar Service & Create Raving Fans! Even Great Marketing Cant Overcome Poor Product or Service 2. Dont Neglect Your A Connections Strengthen a strength, sharpen your saw
  • 14. How to Win Friends & Influence People ~Dale Carnegie Influence The Psychology of Persuasion ~Robert Cialdini Two Must-Reads on Relationship Marketing
  • 15. Silver Membership Level 1. Monthly P.I.G. Meeting with Lesson & Networking 2. Private Online Access to Meeting Audio & Power Point Presentations 3. Monthly Q&A Session Tele-Conference 4. Free Listing on Our Vendors Page & Access to Hard Money Lenders, etc. 5. Post 1 Property Per Month to P.I.G. Website 6. Access to Real Estate Course Library 7. Wholesale & JV Opportunity, Priority Level 2 8. Unlimited Deal Review $17.00 per month + One- Time $25 Initiation Fee
  • 16. Gold Membership Level 1. Monthly Rehab Walk- Thru Question & Answer 2. Quarterly Business Mastermind Session 3. Post UNLIMITED Properties to the P.I.G. Website 4. Wholesale & JV Opportunity, Priority Level 1 $37.00 per month + One- Time $25 Initiation Fee
  • 17. FREE Bonuses if you Sign-up TONIGHT! 1. Real Estate Wholesaling Course ($299 Value) 2. Millionaire Conversations Audio CD Rehab Success with Heather Seitz ($29 Value) 3. Quick Start to Quick Cash (2 CD Set) ($49 Value) 4. Professional Investors Guild T-Shirt ($15 Value) 5. Portico Wealth Training Bag ($15 Value) $407 VALUE All for Free When You Join Tonight!
  • 18. Referral Bonus 1. Refer a Friend, Family Member or Co-Worker to P.I.G., and if they become a member, you get 2 months FREE membership. 2. Wholesale a deal TO me, or purchase a wholesale deal FROM me, and get ONE YEAR FREE. 3. Joint Venture on a Rehab Deal with me, and get ONE YEAR FREE!