Guerilla marketing for cinema: Ninja Turtles case

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    17-Jul-2015
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Transcript of Guerilla marketing for cinema: Ninja Turtles case

  • Unconventional marketing campaign Promoting Teenage Mutant Ninja Turtles movie

    At the cinema from August 2014

    Marco GardellinRaffaele Malacasa

    Sarah PesericoMassimo Zaffalon

  • STREET / GUERILLA MARKETING STRATEGY for the promotion of the film, bringing in the streets of big cities like New York, some dinstinctive features of the plot

    or of the collective unconscious of the old cartoons of the 90s.

  • 1. STREET ART ACTION

  • 2. PARTNERSHIP WITH DOMINOS PIZZA

  • 3. LIFESIZE FIGURES OF THE TURTLES SCATTERED AROUND THE CITIES

  • 4. NINJA WEAPONS ON ROAD SIGNS