Guerilla marketing for cinema: Ninja Turtles case
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Unconventional marketing campaign Promoting “Teenage Mutant Ninja Turtles” movie At the cinema from August 2014 Marco Gardellin Raffaele Malacasa Sarah Peserico Massimo Zaffalon
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Transcript of Guerilla marketing for cinema: Ninja Turtles case
Unconventional marketing campaign Promoting “Teenage Mutant Ninja Turtles” movie
At the cinema from August 2014
Marco GardellinRaffaele Malacasa
Sarah PesericoMassimo Zaffalon
STREET / GUERILLA MARKETING STRATEGY for the promotion of the film, bringing in the streets of big cities like New York, some dinstinctive features of the plot
or of the collective unconscious of the old cartoons of the 90s.
1. STREET ART ACTION
2. PARTNERSHIP WITH “DOMINO’S PIZZA”
3. LIFESIZE FIGURES OF THE TURTLES “SCATTERED AROUND THE CITIES
4. NINJA WEAPONS ON ROAD SIGNS
