2015GUANGDONG GAME

INDUSTRY ANNUAL REPORT

By GEGIA

广东省游戏产业协会 |

Chinese Game MarketChina became the Number 1

GUANGDONG$23.8Bn

+3% YoY

North America

$4.0Bn+18% YoY

$20.5Bn+5% YoY

Europe, Middle-East, Africa

$43.1Bn+15% YoY

Asia-Pacific

USA$22.0Bn

+3%

China$22.2Bn

+23%

47%

26%

23%

4%

2015全球游戏收入

905 亿美元年均增长 9%

Latin America

GUANGDONG广东省游戏产业协会 |

Guangdong share 72.1% of China Rev.

$141.38Avg. AnnualSpend/Payer

$22.2BnRevenue Generated in

2015

CAGR 2014-2018+16.1%

World Rank by RevNO. 1

Share Mobile Rev29%

35% Percentage of Gamers who spend money

Population1,402M

Online Population740.0M

Gamers446.3M

GUANGDONGTencent Microsoft Sony EA Activision

BlizzardApple Google NetEase Warner

BrosKing

$3.5

$2.6$2.2 $2.3

$2.1

$1.6

$1.1$0.7 $0.6

$1.2

$4.2

$2.7$2.4 $2.4 $2.3

$2.1

$1.4$1.1 $1.1 $1.1

H1 2014 H1 2015

Comparison of H1 2015 and H1 2014 Revenues($Bn)

+23% YoY

+4% YoY

+12% YoY

+2% YoY

+12% YoY

+28% YoY

+30% YoY

+55% YoY

+75% YoY

-12% YoY

广东省游戏产业协会 |

Top 10 Public Companies by Game Revenue

Top25Public Companies by

Game Revenues

+16%YEAR-ON-YEAR

GUANGDONG广东省游戏产业协会 |

Top100 Internet Company

Tencent NetEase

Top 1 & Top2

Rank Company2 Tencent7 NetEase

15 Kingsoft17 YY Inc.40 Duoyi41 iDREAMSKY61 Forgame65 Boya77 Baitian95 Zqgame

GUANGDONG广东省游戏产业协会 |

Guangdong Listed Company