GTMA WEB SITE ANALYTICS2018 statistics

ANALYTICS GAINED FROM GOOGLE ANALYTICS

• General Statistics

• Over 200,000 pages viewed in 2018 by 73,000 users

• Average time on site – 2minutes 10 seconds

AGE RANGE OF ALL USERS

GENDER OF ALL USERS

TOP TEN COUNTRIES THAT VISIT THE GTMA WEB SITE

ANALYTICS SENT TO MEMBERS

• We provide analytics to members advising of companies that landed on their page, URL of that company, product/service they searched for, plus wherever possible, “potential” contacts and mail addresses of people who work within that company

• The above information is sent within an hour of the company landing on the web site, but in most cases this is usually within 30 minutes

• Since using the analytics we have identified 17,000 companies as having visited the GTMA web site searching for members products/services

GATOR: LEADS GENERATION SOFTWARE

• We currently use Gator Leads for our analytics that we send to members. However, I have just trialled Lead Forensics which has provided even better result s than Gator leads

SIZE OF COMPANY THAT VISITS THE GTMA WEB SITE

SOCIAL MEDIA ACTIVITY/TWITTER

• GTMA are very strong with our social media presence. Our Twitter analytics show that we have on average over 2 Million Impressions over a 24 hour period with a potential reach of over 280,00 accounts. An Impression means a tweet has been delivered to a Twitter account's timeline.

GTMA MEDIA ACTIVITY/TWITTER

• We also use the #chirpgtma hashtag below to promote those members who do not give us information on a regular basis,.

SOCIAL MEDIA ACTIVITY/LINKEDIN

• Impressions on posts run to 4,400.

• A program will be put in place this year to post more to Linkedin and to generate more followers. We usually post to Linkedin when we receive information from members, however we will look to post information about members, regardless of whether they send us information or not

GTMA CHAT FUNCTION

• We have introduced a “chat function” button on the GTMA home page. Thus far we have had approx. 40 chat sessions with users of the GTMA web site

• The chat function is administered by David Beattie & Juliette Hollis. Because the Live Chat is connected to the GTMA web site and back office (David & Juliette have access to the back office), it made sense for these two people to look after that chat function. If and when the need arises then other users will need to have access to the GTMA web site back office to enable them to administer the chat function

FUTURE DEVELOPMENTS

FUTURE DEVELOPMENTS

• Increase the social media which have proved successful. Potentially look at beginners workshops for those that have no Twitter or Linkedin accounts?

QR CODES FOR SUPPLIER DIRECTORY

• Look at producing QR codes for each individual member and then print these with their profile entries in the 2020 directory.

• A quick scan of the QR code via a mobile, will then take that person direct to the members page

• This could also be used in the SCS Magazines as well as the executive briefings

INTEGRATED POPUP MESSAGES

• PopUp does what it says on the tin. It allows you to customise messages on our website based on certain criteria. You can choose the type, format, layout and behaviour behind our popup..

• Gator PopUps appear as a box which overlays part of our website. They hold a particular message to encourage visitors toward a more important location on our site such as events.

• The look and feel of the popup can be entirely customised. If it’s a bar, popup, button or panel you want, you can decide. Add custom images and mix up the colours, fonts and animations.