GTCx Korea 2016 Cloud-based 360 video player by Entrix
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SEOUL | Oct.7, 2016 KyoBeom Lee / Entrix CLOUD-BASED 360°VIDEO SERVICE
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Transcript of GTCx Korea 2016 Cloud-based 360 video player by Entrix
SEOUL | Oct.7, 2016
KyoBeom Lee / EntrixCLOUD-BASED 360°VIDEO SERVICE
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CONTENTSEntrix : Corporate OverviewSTB Virtualization360°Video Solution
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ENTRIX : HISTORY2010 Commenced with Cloud Streaming Technology Development (SK telecom → SK planet in ’11)
2013.05~ Launched Open-Beta Services for Cloud Streaming UI / App (SK broadband (May) / CJ HelloVision)
2015.02 Commercialized VOD UI for CJ HelloVision
2015.06 Commercialized VOD UI for D’LIVE
2015.07 Equity spin-off of SK planet and established ENTRIX Co., Ltd. – wholly owned subsidiary of SK telecom
2015.09 Commercialized Cloud Streaming App for D’LIVE
2016.05 Commercialized VOD UI for SK Broadband
2016.06 Won public bidding with Jiangsu (Major Cable TV in China), preparing for commercialization PoC phase completed with Deutsche Telekom, preparing for Cross-Beta Testing
2016.07 Preparing Cloud UI Commercialization Project with Gehua (Major Cable TV in China)
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CUSTOMER SUB. LAUNCH STB MODELS OFFERINGS
CommercialStage
2.5 mil Feb 2015 13 Models Cloud UI on VOD, EPG, GNB for all
Digital boxes 3 x UI renovation served &
distinctive ARPU rise (~20%)
1.5 mil Jun 2015 11 Models Cloud UI on VOD, EPG, GNB for all
Digital boxes 2 x UI renovation & positive
customer satisfaction reported
1 mil(as of today) May 2016 1 Model Cloud UI on VOD, EPG, GNB for
Android box at first
Jiangsu (China) - 2H 2016 - Next-gen TV UI project enabled by Cloud technology, as a competitive edge against OTT, IPTV
Beta-trialStage
and more - Q3 2016 TBD Ongoing Feasibility Test of advanced
UI on legacy box for potential launch at EU markets
REFERENCES
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UserInput 1User input received
Device
ProcessingUnit
CLOUD STREAMING SOLUTION
Wired/WirelessNetwork
ProcessingUnit
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Input delivered to the server through N/W
Cloud Platform
VideoDecoder
Result is encoded to an image or a videoand transferred
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Result is displayed on screen(Device agnostic)
Storage
EXEFile
3Execution fileis loaded
Render UI/services on a cloud server and deliver it as either an image or a video stream that is decoded on the receiver device
VideoEncoder
Requestsare Processed
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Linear Video
BroadcastEdge-QAM
IP / SatelliteMulticast
Broadband
HEAD END SYSTEMS
BACK OFFICE
CLOUD UI / DOUBLE STREAM
Support all devices including STB, HDMI Dongle, Tablet, Smart phone and HMD. Accommodate various application formats like HTML5(webGL), Flash, Android(TBD) etc. Independent from the Head-End system Applicable to all wired/wireless networks
CLOUD STREAMING SYSTEM(JSON), XML WEB APP
PROXY / ADAPTATION
SERVERCAPTUREPARTIAL
UPDATE
FULL BROWSER
ENCODING
OVERLAY
Cloud UI (Image / Video)Cloud Apps (Game)Cloud Service
Remote Controller Event
UnicastBroadband
DOCSIS
7COMPARISON OF LEGACY (L) VS CLOUD UI STREAMING (R)(0:45)
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360°VIDEO ON TV VS HMD
USERCONTROL
ADV.CONTENTSERVICE
B.M.
SingleHead tracking / Motion
“Immersive”Game, Adult etc.
Game, Interactive App, VideoHardware, Content Sales
FamilyRemote Control“Comfortable”
Sports, Concert, Tour, Education etc.Video, Interactive Video, Channel Service
360°Video Ad, PPV
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360°VIDEO REQUIREMENTS
Tethered VR Headsets
Desktop-class CPU/GPU power the VR experience NVIDIA GTX 970 or greater Intel i5-4590 or greater 8GB+ RAM
[ OCULUS ready PCs ]
Mobile VR Headsets
Mobile SoC powers VR experience Exynos 8 Octa 8890 or Snapdragon 820 4GB+ RAM
[ Gear VR & Galaxy S / Note Series ]
Source
Equirectangular VR Video (4K@30fps +alpha)
[ 360 Live Camera ]
FOV
VR Playback
Video Decoding Spherical Projection FoV Rendering
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CLOUD STREAMING-BASED 360°VIDEOCloud 360°VideoTraditional 360°Video
Network
360°Omni-directional Video
Very high-profile STB
4K@30fps – 20~30Mbps
Directional FoV Video
• 4K Decoding• Spherical Processing• FoV Rendering
Field of View • 4K Decoding• Spherical Processing• FoV Rendering
ENTRIX CS Server
Directional FoV Video
Low-profile STB
720p@30fps – 3~5Mbps
11360°VIDEO DEMONSTRATION #1 (1:23)
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360°VIDEO SERVICE ROADMAP
VODPaid / Free
360
Launch [360°World] App
EXIT
360° WorldSplash Screen360 Phase 1 : Free Video On Demand- 1-1 : without Ad.
Phase 2 : Video On Demand - 2-1 : 360 Video Advertising - 2-2 : 360 Video PPV
Phase 3 : Live Event (Free, Paid)Phase 4 : Channel Service (Free, Paid)
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PortalAdmin.
GAME KIDS / EDUCATION 360°VIDEOLIFE / FUN
App. Registration
APP #1APP #2APP #3
APP #4APP #5APP #6
UI SET #1APP #1 APP #2 APP #3
UI SET #2APP #4 APP #5 APP #6
UI SET #3APP #2 APP #4 APP #6
UI/APPManagement
System
SO #A
SO #B
SO #C
UI #1
APP PORTAL #1
360°VIDEO PORTAL
Import existing 360 video apps
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BUSINESS MODEL
VirtualizationSolution
Commerce Sports Entertainment etc.
Live Broadcasting, Ch. SVC.
360 Advertising
Domestic MVPDs Global MVPDs
Pay TV Service
Nvidia VR Daydream, Oculus etc.
VR PLATFORM
360°Audio Live Stitching, Streaming Authoring Tool
VR SOLUTION PROVIDER
360 Photo / Video Computer Graphic Game etc.
VR CONTENT PROVIDER360 in SNS
Mobile Service
OTT Players
15SOURCE: WWW.FACEBOOK.COM/FACEBOOK360/
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NEW BUSINESS360°Video Multi-view,N-Screen Service
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3 4
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AD / ADDITIONAL INFO.
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4 AD 67 8 9
360°Video Solution for Mobile SO or OTT Players
• Showcase the products, events• Promote destinations • Share adventure • Enhance Video blogging• Showcase events• Promote Short Films, M/V.
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360°VIDEO DEMONSTRATION #2(1:13)
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CLOUD-RENDERED VR / ARTO-BEAS-IS
