Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Creating a Gamification Function in your Organization:The Verizon Case Study

William Beegle

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2

What a Year!

2013 2014

Gamification? Gamify all the things!

?

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3

Become the Guru

Gamification

• Self-educate (books, websites & blogs) • Aggregate use cases on your industry

• MOOCs

• Join the Twitter gamification community

• Shamelessly promote yourself

• Consult on everything you can

Gamification Guru

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4

Educate & Expose

Workshops at conferences

Show them the basics

Show them how to apply it themselves

Join team meetings

“Experience” Gamification

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5

Find Leaders

Leaders who can benefit

Go outside your workgroup

Develop “dotted lines”

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6

Passionate People

Cross

FunctionCross

RegionHidden

Gamers“Side

Coders”

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7

Low Hanging FruitLow Cost

Solution

Low Tech is

OK

Measure Results

Start Small

High Visibility

Hot Topic