GSU Admissions: Social Media Strategy
description
Transcript of GSU Admissions: Social Media Strategy
![Page 1: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/1.jpg)
GSU Admissions:Social Media
Strategy
By: Hannah Fowler, Megan Hord, Jessica Woodside, Alphonso Crawford, Oswaldo Jahn, & Sue Ella Ramey
![Page 2: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/2.jpg)
• Geographically diverse applicant pool using social media and SEO
• Pounce the Panther on social media platformso Facebook, Twitter, Instagram, LinkedIn,
and Youtube• Partnerships with area businesses
Introduction
![Page 3: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/3.jpg)
• Expand Georgia State’s identity o Making Pounce the mascot synonymous with
Georgia State• Non-intrusive, relatable method of connecting
with students• Targeted to daily student lifestyle• Atlanta activities near Georgia State
Pounce the Panther
![Page 4: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/4.jpg)
Social Network Statistics
Source: Pew Research Study for Internet and American Life
![Page 5: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/5.jpg)
Sentiment Analysis
![Page 6: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/6.jpg)
Source: US News, Ryan Lytle.
![Page 7: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/7.jpg)
• Multiple GSU-affiliated pages, overload of information
• Very few specifically tailored for upcoming freshman.
• #GSU17 one of two freshman-oriented pages: o unreliableo limited relevance o irrelevant contests
![Page 8: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/8.jpg)
• GSU_Incept only other freshman page: o Student orientation
page has potential to attract upcoming freshman
o vague & awkward description
o “incept” uncommon term, not relatable to high school students
o not often linked to other GSU pages
![Page 9: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/9.jpg)
• Hashtag war between Georgia Southern & Georgia State:
• Clarifications: o #GAstateo #georgiastateo #PantherPrideo #gsupanthers
#GSU
![Page 10: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/10.jpg)
Popular for athletic & school spirit:#GSU#AllBlueAllin#PantherPride
![Page 11: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/11.jpg)
#ATL#Atlanta#citylife
![Page 12: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/12.jpg)
#georgiastate #PantherPride #gsuaccepted
![Page 13: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/13.jpg)
• Instagram & Twitter reveal students’ desire to share acceptance letters, but are unsure of what to post
• Awkward angles & cropped screenshots in order to show both GSU logo and name of accepted student
• Solution:o Pounce featured on acceptance letters AND emails holding
sign saying, “Congratulations, (student name)!” easily shareable, adds personalization, enforces Panther
identity Include prompt to download Georgia State app and
information/links to social media outlets
Admissions
![Page 14: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/14.jpg)
• Social Media levels the playing field• Youth Live Online, A Lot:
o Time Spent: 59% smartphones, 70% laptops• 53% of youth explore brands with Social Media• Over 900MM YouTube visits last week
Sources: Hitwise, Ad Age, Mashable
YouTube
![Page 15: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/15.jpg)
YouTube - The Organic Search
![Page 16: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/16.jpg)
YouTube - Current Admissions Channel
![Page 17: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/17.jpg)
YouTube - Channel Inspiration Guide
![Page 18: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/18.jpg)
• University of Chicago – Admissions channel
• Content: Current, Cool, Edgy, Young• Student-Driven• Short, Defining Videos
YouTube - Channel Blueprint
![Page 19: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/19.jpg)
• One channel, interchangeable contento Admissions channel, ‘Pounce’ content
• Pounce drives traffic • Videos easily cross other platforms• Video Content:
o Twitter: Current Events, Admissions Adviceo Facebook: Vlogs, Admissions adviceo LinkedIn: Alumni, Faculty, Guest Speakers
YouTube - Pounce
![Page 20: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/20.jpg)
![Page 21: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/21.jpg)
• Create Pounce character page to facilitate communications with prospective students and their parents
• 50/50 content• Hootsuite used to facilitate sharing of content
across social media platforms
**Sources, Pew Research center, www.mashable.com
![Page 22: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/22.jpg)
● Audience focused strategy○ Parents & career-driven students
● Showcases future career possibilities and employers
![Page 23: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/23.jpg)
• “Professional Pounce”o interview and resume tips,
etc.• Videos posted to LinkedIn page
o “Undecided” video series Prominent alumni and
recent graduates Variety of majors
featured
![Page 24: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/24.jpg)
SEO
![Page 25: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/25.jpg)
• Strategy to recruit more out-of-state and international studentso Improve results containing keyword “Atlanta”
• Interesting facts about Atlanta to attract international students:o Metro Atlanta offers an exceptionally high quality of life
at a comparatively low costo Atlanta is The Best City For New College Grads In 2013o Atlanta ranks among the 10 Best Cities For Young
Entrepreneurs
Source: http://www.metroatlantachamber.com
SEO & International
![Page 26: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/26.jpg)
•Increase promotion of the app
•Push notifications to re-engage users
•A/B testing to evaluate effectiveness
•Create Social Media Hub, that includes all social media links in a single menu
Mobile App
![Page 27: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/27.jpg)
• Pounce-focused business partnershipso lifestyle, potential career/internship, and tourism
• Lifestyle:o Photos of Pounce at establishments and tagging location
• Career:o Students remaining in Atlanta post-graduationo Alumni videos, business highlights
• Tourism:o Photos, links, and factoids about local attractions
Business Partnerships
![Page 28: GSU Admissions: Social Media Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051020/56816570550346895dd80500/html5/thumbnails/28.jpg)
Q&A