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A professional approach towards women empowerment
www.GharSeNaukri.comwww.GharSeNaukri.com
professional approach towards women empowerment
www.GharSeNaukri.com
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www.GharSeNaukri.com
Turning inspiration into action…
GharSeNaukri Vision
◦ At GharSeNaukri we aim to empower every woman with their skill thereby strengthening families and transforming the community.
What is the objective?
◦ An approach to make highly unorganized and scat
◦ Women will not only improve their financial positchildren, and generations to come.
Turning inspiration into action…
we aim to empower every woman with their skill thereby strengthening families and
2
scattered work from home (WFH) market into an organized one
osition, but also building a better future for themselves, their
Census data…
3
Women Workforce –Scenario …
Source of data : McKinsey Global Institute
Present
How to tap into
this massive
women power
Source of data : McKinsey Global Institute
4
women power
effectively ?
Female workforce comparison …% of female population economically active
2013 2012 2011
India 27 27 28
China 64 64 64
Singapore 59 59 58
US 58 57 57US 58 57 57
Source of data : World Bank
For 2013 female participation rate = 22.6%
Female participation in Rural area = 30.02%
Female participation in Urban area = 15.44%
Source of data : Ministry of labor and employment. Govt. of India
Female workforce comparison …
2010
29
64
57
56
Female population in rural area
is two times occupied
compared to urban areas.
� Initially target urban female
population.56
Source of data : World Bank
population.
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� Agrarian society
� Unorganized jobs
� Easy helping hands in family
� Shorter commuting needs
Message from our Target Group
Mamta : 29 Apr 2015, 05:54 AM
I need job coz m single mother and cant leave my
son alone at home.. Need to earn for survive..
Nibedita
I want to pursue a career in content writing from
home as I have to look after my growing children
also . Let me know if
Approx. 200 calls everyday
Approx 100 SMSes everyday
MoonRani : 20 Jun 2015, 02:34 PM
I need a job to improve my life &economic
problem
English is my forte and passion. I've been in the
field of academics, corporate training and content
creation for over 20 years. Am now working as a
Approx 100 SMSes everyday
Approx 50 online and offline
Approx 250 e-mails
Message from our Target Group
Nibedita Mukherjee : 22 Aug 2015, 01:00 PM
I want to pursue a career in content writing from
home as I have to look after my growing children
also . Let me know if gharsenaukri can help me.
everyday
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Vineeta Prasad : 16 Jul 2015, 03:00 PMEnglish is my forte and passion. I've been in the
field of academics, corporate training and content
creation for over 20 years. Am now working as a
freelancer and welcome the opportunity of
working from home.
everyday
offline messages via chat
Summary of the business opportunity
Large female workforce of a
(Census data)
Targeting urban female workforce (To start with)
1
2
Messages from our customer revalidated our business model
Bringing 5% of female workfo
3
4
Summary of the business opportunity
of about 16 crores available to be tapped
Targeting urban female workforce (To start with)
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Messages from our customer revalidated our business model
rkforce = 80 lacs females employed WFH
What are we trying to achieveWhat are we trying to achieve
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�To become a world leader in “Work from Home”
location age ,education , and culture GharSeNaukri
options
�The only job portal in the world which would have
�GharSeNaukri.com is an approach for Women
woman to become independent in every aspect.
�Would engage around 160 million ( Govt Of
which is growing everyday for various opportunities
�Would be the biggest market place which would
�Corporate would be the major beneficiaries when
while saving a lot in terms of time and money.
Home” options for every individual, irrespective of
GharSeNaukri would be the synonym for work from home
have direct impact on family relations.
Women empowerment wherein we would help every
9
India- Census data) capable woman workforce
opportunities in the society.
would empower every woman having any skill sets.
when they would love to outsource all such jobs
Profile & Verticals we currently serve…
SUBJECT
MATTER
EXPERTS
ACCOUNTS/FINA
NCE
DATABASE
ADMINISTRATOR
WEB/GRAPHIC
DESIGNER
RECRUITERS
CONTENT
WRITERSONLINE TUTORS
DATA RESEARCH
(QUAL & QUANT)RECRUITERS WRITERS (QUAL & QUANT)
LEAD
GENERATION DOTNET/PHP
DEVELOPERS
BUSINESS
DEVELOPMENT
EXECUTIVES
FINANCIAL
ADVISORS
EXECUTIVES
TELEMARKETING
EXECUTIVES
TRAVEL
CONSULTANTS
IMMIGRATION
SERVICES EDUCATIONHUMAN
RESOURCESREAL ES
DATABASE
RESEARCH
CONTENT
WRITING
BUSINESS
DEVELOPMENT
EVEN
MANAGERESEARCH
OPERATIONS
WRITING DEVELOPMENT MANAGE
GRAPHIC
DESIGNING
CUSTOMER
SERVICE
PUBLISHING
HOUSES
MEDIC
SERVIC
TRAVEL AND
TOURISM
CASE 1: Company- TOPPR.COM
Challenges- Start up,
difficulty in getting
highly qualified
professionals within
budget limit and from
different locations
SOLUTION- Provided them with
the finest quality of educated
professionals holding
expertise in all subjects
Ranging from maths, science,
biology, economics, political
science, sociology etc
CASE 3: Company- MACULA HEALTH CARECASE 3: Company- MACULA HEALTH CARE
Challenges- Unique
product line selling
ERP software for
schools from different
locations of India
SOLUTION- Helping them
to cover pan India base
which otherwise
wouldn't have been
possible
CASE 2: Company- CENTER FOR FUTURE
Challenges- Again a
start up, needed
strong liasioning
officers and to
boost business
within budget
SOLUTION- We provided
them with the manpower
within a turnaround time
of 48 hours
CASE 4: Company- With meCASE 4: Company- With me
PROBLEM – Wanted a
mixed blend of content
writers and fashion
bloggers.
SOLUTION- GSN provided
them with freelancers,
diversified skill set with
experience in jewellery,
merchandise,
Apparels, cosmetics etc..
Partial list of Active Customers..