City Manager’s Office

City Manager’s Office

2015 SOCIAL MEDIA TRENDS

•Different Platforms for Different Purposes (Facebook Messenger)•Not a “Zero Sum Game”•Video (Vine, Facebook, YouTube, Instagram)•Anonymous Platforms (Yik Yak, Whisper)•Sub-Networks - Facebook Groups• Fastest Growing Age Segment is 65+

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TOP PLATFORMS (USERS)

• Facebook (1.4 Billion)• LinkedIn (300+ Million)•Pinterest (70+ Million)• Instagram (300+ Million)• Twitter (300+ Million)•YouTube (1+ Billion)•Google+ (300+ Million)

City Manager’s Office

#FIVETHINGS TO CONSIDER

•Ways to Use the Platform to Connect with Citizens•Has the Platform Achieved Economy

of Scale?•Consider Your Demographics• Is it Sustainable? Can it be Integrated

into Current Workflow? •Secure Your Agency Username Now

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MESSAGING APPS WHATSAPP, KIK, LINE

• Large Amounts of Texting Not Occurring Over Traditional SMS

• WhatsApp Launched Browser Access in January 2015

• SnapEngage & OneReach to Connect Residents with 311/Customer Service

• Goal Allow Citizens to Communicate with Government in their Preferred Methods

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MESSAGING APPS WHATSAPP, KIK, LINE

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SLIDESHARE

• Upload or Create Presentations • Shareable• Discoverable• Embed on Websites• 60+ Million Users• LinkedIn Integration• Emerging News Source• Analytics

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SLIDESHARE

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SNAPCHAT

•Over 200 Million Users

•Wildly Popular Among Teens & College Students (13-25 year olds)

•Platform Has Evolved (Stories, SnapCash, Discover)

•Great for Behind the Scenes View

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SNAPCHAT

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VINE

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MEDIUM

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YIK YAK, WHISPER

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PERISCOPE & MEERKAT

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NEXTDOOR

Creating Community, Crime Prevention,

Emergency Preparedness (72 Hours)

City Manager’s Office

CONTACT INFO & RESOURCES

Luke StoweDigital Services CoordinatorCity of Evanston, IL

@LukeStowelukestowe@gmail.com