GSMA-mHA Mobile Health Summit 2011_Sales_110126

8/7/2019 GSMA-mHA Mobile Health Summit 2011_Sales_110126

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Sponsor Advertise Exhibit

Cape Town International Convention Centre


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The widespread use of mobile connectivity in Healthcare could significantlycut costs, increase the reach and accessibility of healthcare andreduce the impact of illness on peoples lives. The time to act is now. The Mobile Health market is in its infancy, but is setto grow rapidly as the cost of mobile modules fall and healthcareproviders come under increasing pressure to cut costs.GSMA AND MOBILE HEALTH

The GSMAs Mobile Health programme aims to catalyse the expansion of

the global Mobile Health market through working in partnership with thewider ecosystem across the telecoms and healthcare sectors to identifyand lower the main barriers, reduce fragmentation, develop commonguidelines and drive innovation.

The GSMA is exploring five key areas in which mobile connectivity can beused to improve healthcare: wellness, remote monitoring, medicinecompliance, assisted living, and extending the hospital.

Through its Mobile Health programme, the GSMA will:

Share best practice solutions, concepts and outcomes Build strategic relationships with key industry players

across the telecoms and healthcare industries

Work with governments and regulators to create aregulatory environment that supports the deployment ofMobile Health solutions

Explore business models to support key use cases

Undertake extensive research into the Mobile Healthopportunity

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Mobile Health or mHealth: mobile-based or mobile-enhanced healthsolutions that broaden the quality, access and efficiency of health care

and services.

ABOUT GSMA

The GSMA represents the interests of the worldwide mobilecommunications industry. Spanning 219 countries, the GSMA unites morethan 800 of the worlds mobile operators, as well as 200 companies in the

broader mobile ecosystem, including handset makers, software companies,equipment providers, Internet companies, and media and entertainment

organisations.

MOBILE HEALTH

One of the biggest challenges faced globally is how to make high-qualityhealthcare affordable and accessible for all. As the population expands andages in developing countries the world is spending an increasingly highproportion of its gross domestic product on healthcare. Governments,individuals and private insurers worldwide are urgently seeking more cost-effective ways of preventing and treating chronic diseases and otherdebilitating conditions.

GSMA MISSION

By 2010, the world is expected to be spending around US$6trillion each year on healthcare

US$175-US$200 billion in chronic disease management costscould be saved each year by remote monitoring solutions

A McKinsey market survey across six geographies revealedpatients were willing to pay between US$15 and US$58 amonth for a remote monitoring solution

There is a deficit of 2.4 million healthcare workers worldwide


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WHY mHEALTH? WHY NOW?

Over 70 percent of the worlds more than fivebillion mobile subscribers live in emergingeconomies.

In Thailand, community health workers callpatients daily to remind them to take theirmedication. Drug treatment compliance forpatients in the program has reached 90percent.

In South Africa, a SMS campaign promotingHIV/AIDS awareness resulted in nearly atripling of call volume to a local HIV/AIDShelpline.

In Uganda, a SMS-based test result systemhas cut infant diagnosis of HIV from threemonths to two weeks. HIV-positive infants atparticipating clinics receiving treatment havemore than doubled, from 40 percent to 90

percent.

Mobile technology holds incredible potential toaccelerate the health-related UN MillenniumDevelopment Goals, particularly in places withthe worlds highest disease burdens and

lowest patient-to-doctor ratios.

THE mHEALTH ALLIANCE

The mHealth Alliance (mHA) mobilizes innovation to deliver quality health at thefurthest reaches of wireless networks and mobile devices. Working with diversepartners, the mHA advances mHealth through research, advocacy, and support for thedevelopment of interoperable solutions and sustainable deployment models. The mHAsponsors innovation challenges and conferences, leads cross-sector mHealthinitiatives, and hosts HUB (Health UnBound), a global online community for resourcesharing and collaborative solution generation.

THE mHEALTH MOMENT

mHealth can revolutionize the ability of governments, corporations, NGOs and citizensto deliver, access and use health information to promote well being, combat disease,and respond to medical emergencies. Particularly in low and middle income countries,where disease burdens are disproportionately high, innovative mHealth projectspromise to transform health outcomes by powering the real time collection and analysisof health data, supporting remote diagnosis and treatment, and advancing awareness,education and research.

THE mHEALTH CHALLENGE

The UN Millennium Development Goals (MDGs), standards for greatly improving thelives of people around the world by 2015, include the health needs of children, mothers,and those suffering from diseases like HIV/AIDS, malaria and TB. Major challengesinclude general infrastructural and capacity limitations, a shortage of skilled healthcareworkers at all levels, lack of easily accessible health information in local languages, andunderdeveloped health delivery mechanisms, especially for the rural poor. mHealth isan exciting force multiplier in all these areas.

mHEALTH ALLIANCE MISSION


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ABOUT THE SUMMIT

Welcome to the GSMA-mHA Mobile Health SummitWelcome to the comprehensive menu of opportunities to promote your brand atthe inaugural edition of the event where the healthcare industry connects withthe mobile industry: the GSMA-mHA Mobile Health Summit 2011.

As the first inception of Mobile Health Summit, GSMA and the mHealth Alliancewill leverage their central roles in the mobile industry to develop a uniqueopportunity for delegates and exhibitors from both industries and their widerecosystems to interact and share experiences in a world class environment.

The GSMA-mHA Mobile Health Summit (mHA) will deliver a cutting-edge

Conference programme while providing numerous business opportunities forkey executives from across the mobile and healthcare industries. This includesmobile operators, insurance groups,pharmacompanies, healthcare providers,research centres, equipment manufacturers, infrastructure vendors, applicationdevelopers, and integrators from around the globe.

Join us in Cape Town, South Africa on 6-9 June 2011 at the Cape TownInternational Convention Centre.* Cape Town is a dynamic city and anattractive Mobile Health destination for a variety of reasons:

Intersection of developed and underdeveloped markets

Healthcare represents US$22 billion industry in South Africa Hub for healthcare solutions and advancements with 17% of people

with HIV living in South Africa, more than any other country

Tremendous network of healthcare and mobile industry businesses

Easily accessible for European and Asian companies

World class hotels and accommodations

MissionThe distribution of healthcare services through mobile platforms is life-changing for billions of people. Digital medical records, instant alerts formedicine intake and constant remote monitoring aid forpeopleconstantly on the move. People in underdeveloped societies lackhealthcare services and would benefit from receiving basic care throughremote diagnosis, wellness tutorials and basic emergency care.

The mission of GSMA-mHA Mobile Health Summit is to convene thesetwo vibrant industries, bringing to light best practices across the worldand unveiling the business opportunities these services represent.The GSMA-mHA Mobile Health Summit will stimulate greaterunderstanding, dialogue and collaboration between all stakeholders globally, regionally and locally. Most important, it will allow participantsto leave the event more enabled to develop and deploy theirown mobilehealth portfolio effectively, efficiently and to scale.

*Speakers, dates, times and location are subject to change without notice.


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REASONS TO PARTICIPATE

Gain premium market exposure by affiliating your company with the largestand most influential association in the mobile industry. Showcase leadership,ingenuity, and innovation in front of an elite audience of key decision-makersfrom across the Mobile Health ecosystem, including:

C-Level attendees

Board members

Vice Presidents, directors and managers

Development organisation members

GSMA Members

GSMA Board of Directors

These outstanding sponsorship, promotion and exhibition opportunities aim toprovide excellent brand exposure to the influential audience at the GSMA-mHA Mobile Health Summit. Dont miss this opportunity to take advantage ofone or more of the sponsorship, promotional, and exhibiting opportunitiesoutlined on the following pages.


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SCHEDULE

The GSMA-mHA Mobile Health Summit offers four days of active discussion led by globalleadership to promote progress for the Mobile Health industry. The heart of the event takesplace Tuesday and Wednesday when the Conference and Exhibition take centre stage withmany valuable sessions taking place on Monday and Thursday. Take advantage of ourpromotional opportunities which will showcase your company throughout the GSMA-mHAMobile Health Summit.

GSMA Mobile Health Summit

6 9 June 2011

Conference & Exhibition7 8 June 2011

Partner Meetings

6 and 9 June 2011

MONDAY6 June

TUESDAY7 June

WEDNESDAY8 Jun

THURSDAY9 June

Registration Registration Registration Registration

Conference Keynotes Conference Keynote Leadership Forum

Mobile Health WorkingGroup

Conference Streams1 & 2

Mobile Health Bi-lateralmeetings

Mobile Health Bi-lateralmeetings

Mobile Health Bi-lateral meetings

Mobile Health Bi-lateral meetings

Exhibition & HospitalitySuites

Exhibition &Hospitality Suites

Opening NetworkingReception

Networking CocktailReception

Partner Meeting 1 Partner Meeting 3

Partner Meeting 2

Partner Meeting 4

PARTNER MEETINGS CONFERENCE & EXHIBITION PARTNER MEETINGS

*Conference agenda and programmesubject to change. Certain sessionsinvitation only.


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PLATINUM EVENT SPONSOR

Take advantage of this extraordinary opportunity to reach outstanding leaders in theMobile Health industry by becoming the platinum sponsor for the GSMA-mHA MobileHealth Summit 2011. Position your companys name with highly esteemed development

organisations and the GSMA, the largest and most influential association in the mobileindustry.Platinum Sponsor Logo Recognition

Pre-event marketing materials

Event e-mail marketing campaign

Media releases

Title presentation opening slide for holding slides of the multimedia presentation Event signage

Plasma Screen in rolling loop in the Exhibition Area

Event website, including a description on sponsor page

Sponsor page in Event Guide

Platinum Sponsor Opportunities

Recognition during opening address by keynote moderator

One 18 sqm exhibition stand prominently located in the Exhibition Area

Full-page, back cover advert in Event Guide Full-page profile in Event Guide

Opportunity to provide 1 piece of marketing collateral for Conference AttendeeBag*

30 individual passes for access to the two-day Conference

Sponsor Investment: 50,000

Exclusive

*Weight not to exceed 2 ounces and size not to exceed A4

Note: GSMA retains all rights regarding the content of sessionsand speakers in relations to all themes, independently of thetheme sponsor.


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GOLD EVENT SPONSOR

A great opportunity to profile your company to the Mobile Health industry bybecoming an event sponsor for the GSMA-mHA Mobile Health Summit 2011.

Gold Sponsor Logo Recognition

Event sponsor signage placed at the entrance to Conference sessions(includes all event sponsors logos)

Plasma Screen in rolling loop in the Exhibition Area

Event website, including a description on sponsor page


Gold Sponsor Opportunities

One 12m2 exhibition stand in the Exhibition Area

Full-page, inside cover (front or back) advert in Event Guide

Half-page profile in Event Guide

15 individual passes for access to the two-day Conference


Two Available


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THEME SPONSOR

A Theme Sponsorship allows your brand to be associated with aspecific category within the Mobile Health industry. This valuablesponsorship gets your brand in front of the targeted, influentialdecision-makers.

Theme Categories

Wellness

Remote Monitoring

Medicine Compliance

Assisted Living

Extending the Hospital

Theme Sponsor Logo Recognition

Event website, including a description, on sponsor page

Event sponsor signage placed at the entrance to Conferencesessions (includes all event sponsors logos)

Sponsor holding slide within all theme sessions


Theme Sponsor Opportunities

Half-page advert in Event Guide Opportunity to provide 1 piece of marketing collateral for

Conference Attendee Bag*

Two individual passes for access to the two-day Conference


Five Available

*Weight not to exceed 2 ounces and size not to exceed A4

Note: GSMA retains all rights regarding the content of sessions and speakers

in relations to all themes, independently of the theme sponsor.


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PARTNER MEETING PACKAGES

Take advantage of this extraordinary opportunity to reach your customers,prospects, users, clients, partners by developing your event to coincidewith the premiere Mobile Health event in Cape Town. As a meeting partner,your company can draw your own audience and customers while settingyour own agenda with the logistical and co-marketing support of GSMA.

Partner Meeting Room

Attendee seating, theatre style

Stage set-up

Audio/Visual

Hostesses

Room branding

Event Passes


Exhibition Visitors Passes

Partner Branding opportunities

Logo on partner page in Event Guide

Logo on partner and agenda pages of event website

Opportunity for dedicated page within event website

Text call-out included in e-mail to event attendees

500 PAX PARTNER MEETING PACKAGE

ONE Available Monday, 6 June 2011ONE Available Thursday, 9 June 2011

500 Exhibition Visitors Passes

Investment: 45,000

200 PAX PARTNER MEETING PACKAGE

ONE Available Monday, 6 June 2011ONE Available Thursday, 9 June 2011

200 Exhibition Visitors Passes

Investment: 30,000


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LUNCH PACKAGEMake this a working lunch as you meet with prospects to uncovernew leads. Lunch sponsors will be acknowledged on signage insidethe event catering area within the Exhibition Area.

Sponsorship Benefits

Signage/pop-up banners in catering area*

Logo on plasma screens in Exhibition Area, static duringlunch and rolling during entire day

Logo on sponsor page in Event Guide Logo on sponsor page of event website


Opportunity to place promotional item, gift on lunch tables*

Investment: 7,500

Two Available*to be provided by sponsor

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CATERING SPONSORSHIP

COFFEE BREAKSFuel our attendees by sponsoring a coffee break during one day ofthe Conference. With both the morning and afternoon Coffee Breaksincluded, your company name and logo will be prominently featuredon signage.Sponsorship Benefits

Signage/pop-up banners in catering area*

Logo on plasma screens in Exhibition Area, static during

Coffee Breaks and rolling during entire day Logo on sponsor page in Event Guide

Logo on sponsor page of event website

One individual pass for access to two-day Conference

Investment: 2,750

Two Available*to be provided by sponsor


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CATERING SPONSORSHIP

INTERNATIONAL COCKTAIL RECEPTIONHeld the first night of the GSMA-mHA Mobile Health Summit in theExhibition Area, the International Cocktail Reception will be an extremelypopular event, sure to attract all attendees.


Sponsor logo on Cocktail Reception invitation, inserted inAttendee Bag

Signage/pop-up banners in Exhibition Area during Cocktail

Reception* Logo on plasma screens, held during reception and rolling during

entire day

Logo on sponsor page in Event Guide



Five Cocktail Reception invitations

Opportunity to provide one piece of marketing collateral forConference Attendee Bag**

Investment: 15,000

One Available

*to be provided by sponsor

**Weight not to exceed 2 ounces

and size not to exceed A4

MOBILE HEALTH DINNERIn attendance during the Mobile Health Dinner will be the influentialindustry leaders of mobile health. This sponsorship allows yourcompany to put your name and logo front and center before thisinfluential audience.Sponsorship Benefits

Sponsor logo on Dinner invitations

Banners and signage in dinner area*




10Dinner and Cocktail Reception invitations

Opportunity to place exclusive promotional item, gift on dinnertables*

Opportunity to provide one piece of marketing collateral forConference Attendee Bag**

Welcome remark opportunity for Sponsor prior to Dinner***

Investment: 20,000One Available

*to be provided by sponsor

**Weight not to exceed 2 ounces and size not to exceed A4

***Speech limited to 5 minutes


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My MHS SPONSORSHIP

Sponsoring My MHS, the official event networking tool, integrates yourbrand across a variety of interactive networking tools. Your brand will beprevalent before, during, and after the show as attendees and exhibitorsconnect, schedule meetings, and influence the future of Mobile Health.


Logo on all screens within My MHS

Logo on My MHS content page on the event website

Logo on My MHS transactional e-mails

Logo on home screen of the mobile version of My MHS

Logo on sponsor page in Event Guide Logo on sponsor page of Event website


Investment: 10,000

One Available

My MHSSponsored by:The Social Networking Portal for GSMA Mobile Health Summit

My MHS MobileVersion

My MHS website

Sponsored by:

My MHSSponsored by:

>>Return to MobileSummit.com

The Social Networking Portal for MHS Attendees


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PROMOTIONAL PACKAGES

ATTENDEE WELCOME PACKAGE

Greet the GSMA-mHA Mobile Health Summit attendees by sponsoring thewelcoming package and hotel key card at the official hotel. Be the firstbrand attendees see as they receive a sponsored welcoming packageduring hotel check-in at the hotel. In addition, convey your message byproviding a gift or promotional item in each attendee room which will bethere to greet them upon their arrival.


Logo included on hotel room key cards of official event hotel

Opportunity to provide branded gift in each attendee hotel room atthe official event hotel*



Investment: 7,500

One Available

*to be provided by sponsor.

STATIONERY SPONSORPut your brand in the hands of each of the Conference attendees.This package includes the opportunity to provide your corporatebranded notepads and branded pen in all Conference sessionson each attendee seat.Sponsorship Benefits

Branded notepad and pen provided on each attendeeseat prior to opening of each session*


Investment: 4,750

One Available

*notepad and pen to be provided by sponsor


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CONFERENCE ATTENDEE BAGAttendees receive all Summit materials in one complete package the Conference Attendee Bag. Ensure that your branding will bevisible and in their hands before, during and after the Summit.


One side of the official Mobile Health Summit Conference

Attendee Bags designated for Sponsors logo*

Opportunity to provide 1 piece of marketing collateral for

Conference Attendee Bag** Logo on sponsors page in Event Guide

Logo on sponsors page of event website

Investment: 4,750

One Available

Bags purchased and produced by GSMA, sponsor to provide logo

*Sizing, number of colours, and specifications to be confirmed

**Weight not to exceed 2 ounces and size not to exceed A4

ATTENDEE BAG INSERTInsert your companys brochure or other marketing collateral into

the Attendee Bag. Sponsor receives one piece of marketingcollateral in Attendee Bag. Each delegate is provided an AttendeeBag during registration.

Investment: 1,500

Multiple Available


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LANYARD SPONSORSHIPBe a steady reminder throughout the entire event by sponsoring thelanyards for every attendee of the GSMA-mHA Mobile Health Summit.


Sponsors choice ofcolour

Logo printed on lanyards



Investment: 4,750

One Available

BADGE SPONSORSHIPPut your company logo in the hands of every attendee bysponsoring the official Conference Attendee Badges. Your logowill be prominent as Conference attendees network and meetother industry representatives on the show floor and in theConference sessions.


Logo on all Conference attendee badges

Logo on sponsor page of event website Logo on sponsor page in Event Guide

Investment: 3,750

One Available


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MEDIA & ADVERTISINGOPPORTUNITIES

PLATINUM MEDIA SPONSOR

Choosing to become the exclusive Platinum Media Sponsor of theeShow Daily allows your company to convey a variety of messages inmultiple formats to all attendees and mobile executives throughoutthe world. Enjoy reaching 15,000 eShow Daily readers, 28,000 MobileBusiness Briefing readers, and the recipients of the 700 printed EventGuides by taking advantage of this all inclusive opportunity.


Official exclusive sponsor of eShow Daily and Event Guide Banner ad in each eShow Daily

Box ad in each eShow Daily

CEO interview in Event Guide

Premium position advert on page one in Event Guide

Five editorial placements, three prior to event and two post-event, in Mobile Business Briefing

Investment: 7,500

One Available

ENHANCED EXHIBITOR PACKAGES

75-word advertorial with company logo in each eShowDaily

Full-page display ad in Event Guide

Investment: 1,500

Multiple Available

Platinum MediaSponsor Box Ad

Platinum MediaSponsor Banner Ad

Sample eShow Daily


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Communicate your brand and core messages to a highly relevant andtargeted audience with specially designed advertising options during the2011 GSMA-mHA Mobile Health Summit. Take advantage of one or more ofthe advertising opportunities available at the hotel by contacting youraccount manager today.

HANGING BANNERS

Draped from the ceiling of the hall, the hanging banners are a great way toprominently display your companys message to all attendees and establish

your presence during the Event.

Investment: 1,500

Multiple Available

VENUE ADVERTISING

FREE STANDING SIGNS

Located in the Exhibition, these free standing signs can be placedin a variety of locations for all attendees to read.

Investment: 1,500

Multiple Available

Sample HangingBanner

Sample Free

Standing Signs


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Mobile Health Summit 2011 is the event gathering leading stakeholders andparticipants in the worlds burgeoning Mobile Health sector. As an exhibitor

at Mobile Health Summit during the two-day Conference, you can expect tomeet participants representing a spectrum of senior executives fromhealthcare bodies and organisations, mobile operators, developmentorganisations, solutions-orientedvendors plusregulatory and policy makers.

Exhibitor Benefits

Shell scheme stand with walls, carpet, furniture, lights, and power

Exhibitor logo and listing on event website

Exhibitor name, logo and profile included in Event Guide Two individual passes for access to the two-day Conference

Stand staff passes*

Exhibitor Investment: 325 per sqm

20 Available

*Quantity determined by size of stand space

EXHIBITOR PACKAGES


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Host your clients and conduct meetings at leisure by booking one ormore hospitality spaces during the two-day Conference. Our hospitalitypackages are catered to highlight your company and provide you withthe resources you need to conduct meetings throughout Mobile HealthSummit.

Hospitality Package

Meeting room including

Table & four chairs

Cabinet with sliding doors

Carpeted floor Power outlet

Lamp

Waste basket

Company logo and listing on event website

Company name, logo and profile included in Event Guide

Individual Conference passes*

Meeting Room Investment: 325 per sqm

5 Available

*Quantity determined by size of stand space

Additional furniture available for companies booking multiple meeting roomsover 15m2

HOSPITALITY PACKAGES


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ABOUT GSMA

The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries,

the GSMA unites more than 800 of the worlds mobile operators, as well as 200 companies in the broader mobile ecosystem,including handset makers, software companies, equipment providers, Internet companies, and media and entertainmentorganisations.The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal ofdriving the growth of the mobile communications industry.

Mobile PlanetMobile Broadband Mobile Lifestyle

Focuses on the development of aubiquitous Mobile Broadbandinfrastructure & the proliferation ofdevices that will connect the worldto the Internet.

Concentrates on the creation ofinnovative services that are deliveredon this infrastructure and unite theattributes of the web & communicationsworlds.

Leverages mobile to help enrich thelives of individuals across thedeveloping world, bringing services tothese markets in a sociallyresponsible manner.

The GSMA runs the industry-renowned Mobile World Congress in Barcelona and many events across the globe each year,including the GSMA Mobile Asia Congress and the GSMA Mobile Money Summit.


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CONTACT USContact us for more details on the sponsorship, advertising andexhibiting opportunities available at the GSMA-mHA Mobile HealthSummit 2011.Andy FalconerTel: +44 (0) 20 7356 0681E-mail: [email protected]

GSMA-mHA Mobile Health Summit 2011_Sales_110126

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