GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati...
-
Upload
pamela-cross -
Category
Documents
-
view
226 -
download
2
Transcript of GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati...
![Page 1: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/1.jpg)
GSK FMCG
Data Warehouse Data Warehouse DesignDesign
GSK FMCG GSK FMCG industryindustry
10 October 20141
Pavan Kumar ManthaVinod TatiShourya Konda 2nd December2014
![Page 2: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/2.jpg)
UK based GSK Plc, maker of popular FMCG products like Horlicks and Sensodyne, has been planning to raise its stake in its Indian unit GlaxoSmithKline Consumer Healthcare to 75 per cent.
2
![Page 3: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/3.jpg)
Which are our lowest/highest margin customers ?
Which are our lowest/highest margin customers ?
Who are my customers and what products are they buying?
Who are my customers and what products are they buying?
What product prom--otions have the biggest impact on revenue?
What product prom--otions have the biggest impact on revenue?
What impact will new products/services have on revenue and margins?
What impact will new products/services have on revenue and margins?
Which customers are most likely to go to the competition ?
Which customers are most likely to go to the competition ?
What is the most effective distribution channel?
What is the most effective distribution channel?
Business needsBusiness needsUser wants to know….User wants to know….
3
![Page 4: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/4.jpg)
Daily, Monthly, Quarterly, Yearly reports of sales and manufactured goods.
Strategic information to assess the products demand Which type of consumers to target Which products to promote Distributor wise reports Retailer wise reports Product wise reports And many more…
Business needs Business needs continued…continued…
4
![Page 5: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/5.jpg)
Fact constellation SchemaFact constellation Schema
• Two fact tables and for each dimension one dimension table has been chosen
• Fact Tables• CompanySalesFact• Distributor SalesFact
5
• Dimension tables • Date• Product• Promotion• Retailer• Distributor
![Page 6: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/6.jpg)
6
DateTime_IDProduct_ID Promotion_IDRetailer_IDDistributor_IDQuantity soldSale amountDiscount_amount
Product_IDProduct_NameProduct_CategoryProduct_brandPrice_Per_Unit
Product Date
Retailer
PromotionPromotion_IDProduct_IDPromotion_NamePromotion_CategoryPromotion_brandPromotion_regionPromotion_discountPromotion_Desc
Retailer_IDRetailer_NameRetailer_RegionRetailer_PhNumRetailer_AddressRetailer_Type
DateTime_IDTime_MonthTime_DayTime_YearTime_Quarter
Distributor_SalesFact
Company_SalesFactDateTime_IDProduct_ID Promotion_IDDistributor_IDDistribution_typeDistribution_descDistribution_QtyDistribution_Amount
Distributor_IDDistributor_NameDistributor_addrsDistributor_PhNumDistributor_region
Fact Constellation schema
![Page 7: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/7.jpg)
7
Database import from MS Access using
SQL Server Management Studio
![Page 8: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/8.jpg)
8
Creation of Multi Dimensional Data Model using MS SQL Server – SQL Server Data Tools
![Page 9: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/9.jpg)
9
Multi-dimensional cubeFact Constellation Schemawith two fact tables
![Page 10: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/10.jpg)
10
After deploying the database we have generated few reports like:Monthly sales reportQuarterly sales reportProduct wise sales reportDistributor wise sales report…
![Page 11: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/11.jpg)
11
Distributor & Product wise monthly sales reportDistributor & Product wise monthly sales report
for the month of January 2014(Goods sold to distributor by company)Grand total of sales = Rs.80295Quantity sold = 1405 units
![Page 12: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/12.jpg)
12
Retailer & Product wise monthly sales reportRetailer & Product wise monthly sales reportfor the month of January 2014(Goods sold to retailer by distributor)Grand total of sales = Rs.18285Quantity sold = 385 units
![Page 13: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/13.jpg)
13
Product wise quarterly sales report Product wise quarterly sales report
for the second quarter 2014(Goods sold to distributor by company)Grand total of sales = Rs.240135Quantity sold = 4115 units
![Page 14: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/14.jpg)
14
Product wise quarterly sales report Product wise quarterly sales report
for the second quarter of 2014(Goods sold to retailer by distributor)Grand total of sales = Rs.170485Quantity sold = 3620 units
![Page 15: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/15.jpg)
15
Product wise overall promotion reportProduct wise overall promotion report
![Page 16: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/16.jpg)
16
Distributor & Product wise overall promotion reportDistributor & Product wise overall promotion report
![Page 17: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/17.jpg)
17
Thus by generating various reports and analyzing the trends in sale of different products in different regions and by different retailers, we can forecast and accordingly target a particular sector.
![Page 18: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/18.jpg)
18
![Page 19: GSK FMCG Data Warehouse Design GSK FMCG industry 10 October 2014 1 Pavan Kumar Mantha Vinod Tati Shourya Konda 2 nd December 2014.](https://reader035.fdocuments.net/reader035/viewer/2022062423/56649ef45503460f94c0799c/html5/thumbnails/19.jpg)
19