Creative Economy for Local Community Global Social Economy Forum

Asia Policy Dialogue 2015

Fiki Satari, Tita Larasati Bandung Creative City Forum

Seoul, 4 November 2015

68% are below 40 years of age

Bandung, the capital of West Java Province

Populated by 2,5million people

JAVA ISLAND

JAKARTABANDUNG

Since the colonial era, Bandung has been a destination for leisure, fashion and culinary experience

Home to >50 universities and research centres

Leading in the fields of art, design, architecture next to engineering and business

Creating a new type of “Cultural Industry”

Supported by Creative Industry corridors: conveniently close to Jakarta, surrounded by smaller towns as resources for industrial and natural materials, manufactures, craftsmen, etc.

Based on these facts, the personality of Bandung that determines its creative traits is identified.

Bandung becomes an R&D centre

for creative industries

11

InspiringTrendsetter

lifestyle

Tolerance

Open

Solidarity

Interaksi Modern

Sophisticated

Cosmo

heterogen

Personality

BANDUNG

Avant garde

Creative

Artistic

Cultural

knowledge

Young

Expressive

productive

©BCCF

Interaction

Jakarta

Cilegon

Bogor

Puncak

Cianjur

Bekasi Cikarang Karawang

Purwakarta

Cirebon

Sumedang

Tasik

GarutUjung Berung

Bandung

Lembang

Cimahi Padalarang

Bandung Creative City Forum (BCCF) was formed in 2008 by 45 creative communities in Bandung

BCCF aims “to nurture Creativity that empowers the Economic potentials in order to improve the well-being of local communities, to maintain the Ecosystem, and to value the diversity of our Culture”

The personnel in the team are arranged as bubbles, so they can easily move around and mingle with each other

TRAFFIC MGMT yesy

SIMPUL INST ira

ASSET MANAGE-MENT

SECRETARY

ACCOUNT-ING

TREASURY

CHAIRMAN FIKI SATARI

VICE CHAIRMAN

TEGEP OKTAVIAN-

SYAH

PROGRAM DIRECTOR

GALIH SEDAYU

BOARD OF ADVISORS

LEGAL & IP DIRECTOR RIZKY AWL

RESEARCH & DEVELOP-

MENT common

room riset indie

ADM & FINANCE MANAGER

YESY

GENERAL SECRETARY

TITA LARASATI

MEMBERSHIP

DEPUTY PROGRAM DIRECTOR

adi panuntunCREATIV

E LIBRARY

KAMPUNG KREATIF shinta CREATIVE

BUILDING tb.adi

CREATIVE PARKS

sahabat kota culindra

SIMPUL MANAGE-

MENT yesy

CONTENT ABSORBER

dudi

INTL RELATIONS

tita

MEDIA dudi

COMM-UNITY

RELATIONS man jasad

gadis

BUSINESS wientor

CEN febby Ngadu .ide

DAILY PROGRAM MANAGER

CURATOR PROGRAM COMMITTEE

EVENT & FESTIVA

L panca

TECHNOLOGY saska aji

PUBLIC SPACE aso

BRANDING harry

“bebek” kafin

DATA CENTRE

COMPETITION & AWARD dicky

SOCIAL reza p.

ENVIRONMENT & BUILT

ENVIRONMENT

kandi

PUBLIC DISCUSSI

ON ira

COMMON ROOM

JENDELA IDENGADU

IDE

PEMKOT BDG

PEMPROV JABAR MEDIA

BRITISH COUNCIL

PARTNERS

URBAN ECOLOGY

qq aghistna

(etc)

ADV & POLICY CONTROL

andar manikachmad tardiyanadeddy wahjudi t bachtiar adhi nugraha

SAHABAT WALHI

KEMEN PAREKRA

F

woerjantari tisna sanjayamizan allan de neve fatiadi paham budi dalton gustaff h iskandar

FORUM HIJAU BDG YPBB

GREENERATION.ID

BINCANG EDUKASI IFI

EDUCA-TION

m.Ihsan jae.hon

g

FUND RAISING

EXTERNAL RELATION-

SHIP

MARCOMM Argin hasta

DESIGN PROGRAM

-ING dudi

MEDIA RELATION zulhan

PUBLIC RELATION

TOURISM wientor

PROGRAM SECRETARY

shinta

CONSULTANT

lukman yogie

BCCF has been creating problem solving prototypes for urban issues through social experiments, creative products, programs, and technologies

including prototypes for urban mobility challenge, city forest protection, and campaigns for green open space

to inspire more stakeholders in the city

Since its establishment in 2008, BCCF has been running more than 250 programs and activities that respond to diverse urban issues

Mostly in the form of problem-solving prototypes

GREEN OPEN SPACE

PUBLIC SPACE

HERITAGE SITES & BUILDING

ENTRE-PRENEUR-

SHIP

TRAFFIC, URBAN

MOBILITY

SOCIAL, CULTURE20092009

20102010

20112011

20122012

20132013

HELARFEST

HELARFEST

BDG DEVELOPMENT WATCH AWARD

CREATIVE ENTREPRENEUR NETWORK (CEN) LAUNCH

ESTABLISHMENT OF BCCF

SEMARAK.BDG

YES!CLUB (CEN-IBL)

RekaKota Piknik.BDG Bragakeun Bragaku Ngariung Bandung Resurrection Nyala Merdeka Façade Lighting Gd. Merdeka

TUNZA (UNEP, KLH)Declaration: BAKSIL, World City Forest Forest Walk

WORLD ISLAMIC ECONOMIC FORUM (WIEF): 4th Marketplace

for Creative Arts

MTV EXIT Campaign against human trafficking & exploitation

HELARFEST Lightchestra Ulin.bdg Festival Kampung Kreatif Cikapundung River Cinema SIMPULSPACE#2

BIKE.BDG

MAGZ.BDG LAUNCH

BANDUNG PRIDE

DESIGNACTION.BDG to d.confestival in BERLIN

PLANET WORKSHOP at UNESCO, PARIS

SMART CITY SYMPOSIUM at ANCB, BERLIN

DESIGNACTION.BDG Urban Mobility

REGIA

Expert Opinion Polling Design Thinking Workshop

PechaKuchaNight.BDG Riung Gunung

Angkot Day

Blues Leuweung Forest Dining

Yoga at the foerst AlFresco

Children’s Workshops

CREATIVE KAMPONG FESTIVAL

SIMPUL INSTITUTE LAUNCH

REMIX SUMMIT in LONDON

Y-PLAN.BDG with U.C.Berkeley

ENVIRON-MENT

ART, DESIGN, BUILT ENVT.

DESIGNACTION.BDG Iden[c]ity

Alterritorios - Arte-Polis Artist Residency

Harita Call4Ideas

Innovative Global Urban Development Network Leaders in BELLAGIOSEACCN Kick-Off in CHIANG MAI

WUF-7 in MEDELLIN

Y-PLAN Conference in WASHINGTON, D.C.

GLOBAL CONFERENCE in FONTEVRAUD

INNOVATIVE CITY in NICE

SEACCN MOU in GEORGETOWN, PENANG

SMART CITY NETWORK in AMSTERDAM

Global Social Entrepreneurship Forum in SEOUL

SEACCN - Design Week in CHIANG MAI

CONNECTIVE CITIES in Asia Pacific Week BERLIN

HELARFEST

CREATIVE CITIES CONFERENCE - Indonesian Creative Cities Forum in Bandung

SEACCN - AuthentiCity in CEBU

DESIGNACTION.BDG ConnectiCITY

20082008

2013201520132014 The former chairman of

BCCF (2008-2012) is now the Mayor of Bandung (2013-2018)

who brought a number of BCCF programs to the policy level

SEACCN - Craft Connects! in Chiang Mai

Concept on Social Empowerment Program

Development of policies based on actual community aspirations, adjusted to different characteristics of each (sub-)districts

Sketsa_Kemensos

1

October 07, 2015

BANDUNG MAYOR’S CONCEPT ON SOCIAL EMPOWERMENT PROGRAM

CITY

ECONOMY

SOCIALENVIRON-MENT

social space

society index

city

district

HAPPINESS

voluntarism initiator budgetwork force

densityintensity heterogenus

anonymity

NEW POLICIES THAT EMERGED FROM THE CONCEPT

CREATIVE HUB PER SUB DISTRICT

CITY PARKS WITH DIFFERENT

THEMES

SOFT LOAN FOR START-UPS/ ENTRE-

PRENEURS

DEVELOPMENT & REGIONAL

EMPOWERMENT INNOVATION PROGRAM

ETC.

Based on the experience, BCCF identified the three main potentials of Bandung: People, Place, Ideas, that shape the creative traits of Bandung

The main task of BCCF is now to maintain this ecosystem through the intersections: • Built environment • Active communities • Social innovation

With the keywords: • Social & Cultural

Capital • Urban Acupuncture • Design Thinking

BCCF formulated a strategy, focusing on human resource, to create Creative Citizens that will gradually shape a “Creative City”

BCCF = a hub for creative communities where creativity is often practiced professionally, thus exclusively, and has limited human resource

KARANG TARUNA = a formal youth social organisation where youth becomes the spearhead of economy activities through social movement at district level

An integration of BCCF and KARANG TARUNA

creates a creativity-based social economy

that fits the potential demography of Bandung and becomes the solution

for urban problems

Equality of economy growth and

infrastructure development at the

grassroots level

Social dynamics occur due to the

acceleration of Bandung City development

A huge potential: 68% population of

Bandung City is youth (<40yo)

SOCIAL

YOUTH

REGION-BASED

creativity practiced

professionally by limited human

resource

balanced economic activities

that ensure sustainability

social economy driven

by creativity

SOCIAL ECONOMY

CREATIVITY ECONOMY

A SOCIAL ECONOMY MODEL INITIATED BY COMMUNITIES IN BANDUNG

People, Place, Ideas as the main potentials

| Strategy:

Urban Acupuncture Scale Design Thinking Method

| Involving all stakeholders:

the quadruple helix A B C G

| 3C Steps: Connect

Collaborate Commerce

A B

C G

C C C

ACADEMICS BUSINESS SECTOR

COMMUNITY GOVERNMENT

CONNECT COLLABORATE COMMERCE

A FORMULA FOR ALL PROGRAMS

Linggawastu Creating Liveable Kampung + Local

Leaders

Mapping & Identification |

Connect Advocacy & match-making

with relevant creative communities

| Collaborate

Workshop, training, etc. |

Commerce Exposure (festival,

publication, exhibition, etc.) |

Sustainable Programs

A B

C G

C C C

Indust

rial Desi

gn ITB

Bank sp

onsors

hip

Sabilulungan garbage bank

Regional craft agency

mapping

craftin

g skills

produc

t devel

opment

,

entrep

reneur

ship, e

tc.

access

to mark

et

Koperasi Batik Dago Pojok

Women & Entrepreneurship

Mapping & Identification |

Connect Observing needs and

potentials of local women |

Collaborate Workshop, training, etc.

| Commerce

Forming a co-operation and a local shop, expo, etc.

| Infrastructure improvement

A B

C G

C C C

Textile

craft &

fashio

n ITB

Sponsor

ship

Dago Pojok women,

Batik Fractal community

Municipal government

mapping

craftin

g skills

produc

t devel

opment

,

entrep

reneur

ship, e

tc.

co-ope

ration,

local s

hop, et

c.

YOUTH EMPOWERMENT

Mapping of stakeholders & identification of challenges and

opportunities |

Connect Connecting all relevant parties

| Collaborate

Training, workshop, pilot project, etc.

| Commerce

Promotion, marketing, etc. |

Designing Sustainable Program, based on regional

potentials

A B

C G

C C C

Knowled

ge Shar

ing

Apprent

iceshi

p

Entrepre

neursh

ip

Karang Taruna

Policy on Work Force

identif

ication

of reg

ional p

otentia

ls and

charac

teristic

s,

connec

ting all

stakeh

olders

releva

nt

to regi

onal ne

eds/ re

quirem

ents

worksho

p, pilot

projec

t,

trainin

g, etc.

promotio

n,mark

eting,

exhibit

ion, et

c.

KARTA Program Distribution Center

kesejahteraan tidak merata |

Connect Connecting requests &

demands of private sectors and KARTA

| Collaborate

MoU complemented by appropriate technology for

distribution system |

Commerce Marketing act

| Designing Sustainable Program,

based on (Sub-)Regional Potentials

A B

C G

C C C

Studen

t appr

entice

ship,

R&D startin

g from

busin

ess pla

n

to mark

eting s

trategy

Program

suppo

rt

Busines

s guid

ing

and pro

duct su

pply

Karang Taruna as a marketing unit

(direct marketing, personal selling)

Trading policy on private sectors

that involves KARTA

connec

ting req

uests &

demand

s of pr

ivate s

ectors

and KARTA

, based

on reg

ional p

otentia

ls

MoU co

mplement

ed by

approp

riate

techno

logy fo

r distri

bution

syste

m

marketin

g act

Bobotoh Peduli Asap Crowdfunding for disaster relief

Two significant occasions occur simultaneously at the national

emergency level: smoke hazard and Presidential Cup

| Connect

Connecting the two events with the positive euphoria of PERSIB (the

winning team from Bandung) and its fans club

| Collaborate

Arranging crowdfunding offline and online platforms

| Commerce

Publishing contents and activating the campaign. Managed to collect

more than IDR 500mill (USD 37,000) in 4 days

| Similar fundraising method can be

applied to other cases. The huge mass of soccer fans can be driven to build

empathy for such emergency campaign

A B

C G

C C C

fundra

ising b

y stud

ents

kitabis

a.com

, a tele

communi

cation

provid

er, arr

anged

a fundr

aising

through

SMS blastin

g

Karang Taruna

and PERSIB fans club as hosts

provincial government gives policy support

for social fundraising by the city

buildin

g empat

hy from

positi

ve eup

horia o

f a hug

e mass

govern

ment, so

cial or

ganisa

tion,

communi

ties, bu

siness

secto

r

digital

-based

crowdfu

nding

campai

gn act

ivation

FOOTPRINTS to sustain the programs

and the spirit of collaboration and

networking

All BCCF programs should leave at least one of these footprints: • Economic - well-being

improvement of local people and communities

• Social cultural - gained confidence and pride of local people and communities

• Environmental - urban interventions in the form of semi/ permanent artefacts

Outcome & Impact • Improved infrastructures • Entrepreneurial

communities • Connectedness among

stakeholders • Self-sustaining citizens

Measuring tools • Discovery of appropriate

methods • Research & publications • Duplication of programs

in different locations/ conditions

Significant Success Factors • Local initiators/ local

leaders • Recognition of local

needs, potentials, characteristics

• Consensus of local communities

• Clear, agreed targets within a certain length of time

• Appropriate communication strategy

• Consistency

We determine to contribute to the global social economy

especially within the contexts of a developing country, from civic society view points,

by keep evaluating and developing the models and practices that are relevant to each region

THANK YOU bccf.bdg@gmail.com | @BCCF_bdg