GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1.
-
Upload
isaac-carpenter -
Category
Documents
-
view
252 -
download
1
Transcript of GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1.
GS1 MobileCom Plenary
Diane Taillard, GS1
Chris Adcock, GS1
© 2010 GS1
Today’s multi-channel consumer
Social Media
Search
Mobile
TVIn-store
Packaging
Web
© 2010 GS1
What does it mean for brands and retailers?
• Integrated multi-channel experiences• Compelling value propositions• Relevant, accurate information
© 2010 GS1
GS1 MobileCom is working to unlock the potential of the mobile channel
A multi-stakeholder steering committee established
Over 500 people and 200 organisations currently focus on adoption of open standards to support mobile commerce
© 2010 GS1
Focus on Extended Packaging (and Mobile Coupons)
Extended Packaging
Consumers access to trusted product information or related services via their mobile phone
• Which barcodes to use? GSMP Multiple Bar Codes Work Group to respond
• How to access trusted product data? GS1 B2C Steering Committee to develop
Mobile Coupons• Business need identified• Industry costs being estimated for submission to
Retail Value Chain Industry User Group
© 2010 GS1
B2C an essential area for GS1 and the future value chain
• GS1’s 2020 strategy defines four pillars:
• GS1 System• Data Quality• Visibility• Business-to-consumer (B2C)• B2C is about enabling companies to
meet the needs of today’s and tomorrow’s consumer through the sharing of product data
© 2010 GS1
B2C Steering Committee
• Scope: create an operational and business plan to allow access to trusted product data by Dec 2010
• Draft proposal (straw man) being circulated with key users and at Management Board level
© 2010 GS1
GS1 Trusted Source Of B2C Data
• Key drivers:• Consumers – increasing trend to base purchase decisions on
digital information• Brand Owners – concerned to ensure that accurate product
information is delivered to consumers through digital channels• Regulators – increasing requirements to provide consumers
with more information• Internet Application Providers – need sources of trusted
product information to build value of services
• 14 GS1 Member Organizations conducting 26 pilots
© 2010 GS1
GS1 Trusted Source Of B2C Data
• Enabling access to trusted data• Leverage existing GS1 standards• Leverage existing GS1 standards based infrastructure• Enable linkage to accurate product data
• Product master data• Extended product data e.g nutritional information, allergy
information etc• Direct access to relevant site
• Critical success factors• Broad industry adoption and usage• Data quality
© 2010 GS1
Making the most of Amsterdam
Make the most of this week:
• Retail Value Chain Plenary: Tue am• Mobile Coupons meeting: Wed am• Multiple Bar Codes Info Session: Wed pm• GS1 MobileCom Plenary: Thu am• GS1 MobileCom Dinner: Thu evening
Talk to Diane and the team!