Grundini2 Explaining modern messiness by Peter Grundygrundini.com/downloads/grundini2.pdf · 2017....

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Grundini2 Explaining modern messiness by Peter Grundy

‘A pioneer of the art and craftof data-viz, Peter Grundyis also a translator and performer. Information in his hands is not simply the illustration of abstract concepts into tangible form. His visualiza-tions are, dare I say, amusingly pleasant ways to consume our daily dosagesof facts. With wit and humor he presents realityin ways that are instructive, insightful and welcome.

He's an illustrator who teaches and a teacher who inspires throughart that informs. In fact, Grundy isa cure for what ails the world at this critical momentin world history when truth and fact is at risk. Where some people try to separate the wheat from the chaff and keep the chaff, Grundy parcels the wheat into nutritious servings.’ Steven Heller

In 2017 I printed my first book featuring mostly self initiated work to establish a ground on which I could build a new era of work. Ten years later this new book shows 8 real jobs that have been seminal in creating the thing I call Grundini, Information designwith an illustrative signature.

ContentsGo green.New energy future.World Economic Forum.Osborne Clarke.The human body book.Landscapes.

Idea

Image

People often ask how I work, this diagram explains all.

Go green

Minerals

Prod

uctio

n

Consuming

ReuseA B

Up 32% by 2030

Food

2030

Today

Water

Oil

Natural gas

Coal

Coal

Oil Gas

CONSUMPTION &CLIMATE CHANGE

RESOURCESENERGY

1.8bnToday

4.8bn2030

2.5 more industrycapacity by 2030

Up 41%by 2030

SOLUTIONSThe logistics industry can and must deliver

sustainable, environmentally

friendly solutions that improve

efficiency and reduce GHG emissions

The result: rising sea levels, melting ice

packs, shifting climate zones,

and more extreme weather events that lead to geopolitical

instability

Another century of ‘business as usual’

could cause the Earth's median temperature to

increase 4°C or more

GHG emissions are growing rapidly

Energy consumption from fossil

fuels continues to increase

We consume more of the Earth’s resources than ever before, and the trend is rising

Today's linear ‘take-make-dispose’ economy simply cannot be sustained

Global resource extraction is expected to double in the next decade

Only about half of waste in Europe is reused, recycled or composted

Humans now consume more than the productivity of Earth´s ecosystem can sustain

More people and commerce mean we use more energy

Increased production means a greater need for natural resources

A growing middle class means higher demand for goods and services

SOLUTIONSThe economy can and must deliver sustainable solutions that improve performance, reduce waste and facilitate a circular economy

°C

DHL asked me tocreate an information booklet to explain their green credentials under the umbrella of GOGreen.

The barometerof change

The GoGreen book contained five main diagrams, the hero was this image that shows the effect climate change is projected to have on energy resources and resources.

GoGreen optimizationin action.

12 142 09CLIMATENEUTRAL

Total offset for of all high quality and verified climate neutral services

2006 1,014 tCO2 offset

2014 200,000 tCO2 offset

1st

GOGREENLOGISTICS

TARGET

Deutsche Post DHL Carbon

Efficiency Index(Index points)

2007 / 100

2014 / 78

2020 / 70

GREEN ROADTRANSPORT

Burn less - Aerodynamics- Engine modifications- Hybrids

Burn clean- Alternative fuels- Electric vehicles (powered by green electricity)

DPDHL’s total global green fleet

Green road transport technologies for all purposes

2008 / 544 vehicles 2014 / 12,500 vehicles

1st in industry to develop and produce own fully electric mail and parcel vehicles with a fleet of 45 in 2014

ELECTRICFLEET

Covers entire group with multiple parameters- 28 mt CO2- 220 countries and territories- All transport and logistics activities

- The largest global logistics fleet of fully electric vehicles

- Over 400 fully electric vehicles in operation in 2014

Energy efficient wood stoves in Lesotho to generate carbon credits for Climate Neutral shipping service

Co-initiator of Green Freight Europe and Green Freight Asia

CEO is a representative in UN High Level Advisory Group on Sustainable Transport

Burn less Energy-efficient lighting, heating and air conditioning

Burn cleanGreen electricity globally: more than 60%

The first zero-to-landfill warehouse

REAL ESTATEGreen real estate technologies for all purposes

CARBON ACCOUNTING ANDCONTROLLINGIndustry leading Carbon Accounting and Controlling system

CLIMATEPROTECTIONPROJECT1st in industry to launch own climate protection project to generate carbon credits

INITIATIVES AND ADVISORYROLES

Road

Air

Rail Real estate

Business travel

Ocean00

1st logistics company to put a Biofuels Guideline in place

Carbon Reportsolutions- Track and Trace- Carbon Estimate Report- Carbon Dashboard

Globally available for all transport and logistics services

AVIATIONCarbon efficiency of own aviation increased by 45% in 2013, compared to 2007

CARBON REPORTSOLUTIONSCarbon Report solutions for all customer needs

45%

60%

1st to market in UK

1st to market in mainland Europe

TEARDROPTRAILERMore than 1500 teardrop trailer in operation

Carbon neutral product in parcel and express sector in 2006

30%

Want to reduce footprint to meet CO2 target?

Need to fulfill GHG regulatory or internal corporate reporting requirement?

Want immediate and visible CO2 impact?

Want to stand out in the market via green leadership projects?

To circular economyImprove environmental performance

Want to improve cost efficiency?

Dynamic web-based

tool for high level supply

chain

Want a better understanding of carbon impact?

CARBONDASH-BOARD

Offset emissions via DPDHL’s portfolio of

certified climate protection projects

CLIMATENEUTRALSHIPPING

High level supply chain

analysis

QUICKSCAN

Consolidated reporting on trade lane

level

CARBONREPORT

Simple carbon

emissionsreport

CARBONESTIMATEREPORT

Single shipment footprint

report

TRACK &TRACE

Reuse, remanufacture and recover materials or used products to avoid waste, utilize recycled materials

and open up new markets

REVERSELOGISTICSSOLUTIONS

PRODUCERRESPONSI-

BILITY

LEADCOMPLIANCE

PARTNER

Cost effective legal

compliance and brand protection

Enhance environmen-

tal perfor-mance and

brand image

INTERMODAL

NETWORKDESIGN

MODALSHIFT

OPTIMIZATIONOF ROUTING

SELECTGREEN

CARRIER

OPERATIONAL

TACTICAL

STRATEGIC

CUSTOMERTo sustainable logisticsImprove GHG esp. C02 efficiency

OPTIMIZATIONOF LOADPROFILE

PACKAGINGIMPROVE-

MENTS

ROADTRANSPORT

REALESTATE

Want environmental friendly transport and logistics?

TopA roadmap to greater sustainability.

BottomGoGreen logistics.

New energy future

IN THE NEW ENERGY FUTUREWE’LL HAVE TO UNLOCK WHAT’S LOCKED AWAY

Tilly Northedge and I designed an identity for Shell Scenarios in the 00s. Scenarios are tools

that consider alternative, speculative futures based on present and historical perceptions.

IN THE NEW ENERGY FUTUREIF IT DOESN’T EXIST WE’LL NEED TO INVENT IT

FUEL FROM STRAW

FUEL FROM ALGAE

GA

SIFI

CA

TIO

NCO

AL HY

DRO

GEN

FUELS

GAS TOLIQUIDS

FUEL FROM WOODCHIPS

WINDFAR

M

IN THE NEW ENERGY FUTUREINNOVATION WILL BE OUR GREATEST RESOURCE

ENERGY SECURITY ENERGY DIVERSITY

C02 MANAGEMENT ENERGY EFFICIENCY

IN THE NEW ENERGY FUTUREWE’LL TURN MORE IDEAS INTO ACTION

IN THE NEW ENERGY FUTUREWE’LL NEED TO EXPLORE IN GREATER DETAIL

IN THE NEW ENERGY FUTUREWE’LL NEED TO USE WHAT WE’VE GOT

OIL

IN THE NEW ENERGY FUTUREWE’LL NEED TO THINK SMALL

IN THE NEW ENERGY FUTUREWE’LL NEED TO THINK THE IMPOSSIBLE IS POSSIBLE

MORE ENERGY

IN THE NEW ENERGY FUTUREWE NEED TO MAKE IT ALL ADD UP

LESS C02

IN THE NEW ENERGY FUTURELESS IS MORE

GAS

A new energy future

My first job as Grundini was a campaign with JWT promoting the responsible energy policy of Shell International. In all I designed and illustrated 30 messages which appeared in print and on banners (predominantly airports) globally.

My job was to create a visual and typographical style to communicate simple messages in a simple way.

World Economic Forum

StrategicForesight at the World Economic Forum

This is a world in which 19th and 20th century Western democratic values and government models have been outshinned by new systems

Visions of thefuture of governance

An investigation in three parts;1 Citystate2 Gated Community3 Datocracy 1

Citystate

Citizens value collectivism,

and they increasingly

identify more strongly with

the cities they live in

Governmentdecentralization

from nationalto city local

Cities, rather than nations, are centers of innovation

Cities and city states become the main centers of political power

Urbanizat

ion has led to the growth in the number of cities

Collective solidarity remains important among po

pulations

The

scal

e of

citi

es m

eans

the

y ca

n in

nova

te a

nd g

et t

hing

s do

ne m

ore

easi

ly

The prom

ise of B

ig D

ata is realized

StrategicForesight at the World Economic Forum

This is a world in which 19th and 20th century Western democratic values and government models have been outshinned by new systems

Visions of thefuture of governance

An investigation in three parts;1 Citystate2 Gated Community3 Datocracy 2

GatedCommunity

People become more involved in creating their environment

Big Government is broke and politicalpower rests with individuals and private sector organizations

Governance responsive as technology offers real-time policy evaluation

People look at the private sector for a provision of ‘public’ services

HOUSINGHEALTH EDUCATION TRANSPORT

EMERGENCY

ULTILITIES

ENVIRONMENT

PRIVATE SECTOR

People becomemore involved in

co-designing andimplementingpublic policy

12

6

9 3

Ineffic

ient m

anagem

ent by

governme

nt, coupled with the efficient privatization and tailoring of core services


pulations

The

rise

in d

omin

ance

of i

ndiv

idua

l pre

fere

nces

ove

r hi

stor

ical

col

lect

ive

ones

Decline in collective solidarity and a w

illingness to b

e mo

re directly involved in public policy developm

ent

In 2012 and on the back of my work with Shell during the 00s I was asked to create an identityfor WEF Scenarios.

The future of government

This series of three posters were designed for the Davos conference in 2013 illustrating alternativeand possible futures of governance.

Citystate, Is a world in which authority is decentralized to thecity level.

Gated Community, Is a world in which Big Government is broken and political power rests with individuals.

People tradefreedoms

and privacyfor security

States m

ake virtual borders

Pow

er is

central

ized at a national level

Citizens

have seen t

he destructive potential of cyber technology


pulations

Auth

orita

rian

tech

nocr

acy

repl

aces

rep

rese

ntat

ive

dem

ocr

acy

as t

he g

o-to

pop

ular

gov

ernm

ent m

odel

The prom

ise of B

ig D

ata is realized

Datocracy,Is a world in which the promise of Big Data is realized while economic,geopolitical and cyber threats are omnipresent.

Scenarios for Health Scenarios for Russia Scenarios for Mongolia

Regional RebalancingParadigms

1. Exhaustion and crash

2. Increasing costs

3. Long-term abundance

4. Social injustice

5. Glocal crises, contagion, and environmental imperatives

3. R

esource in

terconnections

4. Dist

ributional issues

2.

Cent

ral drivers of demand

5.

Enviro

nmental externalities

1. U

ncer

tain d

rivers of supply and dem

and

Uncertainties

Health

Healthy living as an expectation

Gover

nment

manda

ted

innova

tion

Data owned by

Government

Government

heavily involved

in regulatinglifestyles

Solida

rity

mainta

ined

Dominanceof Nation states

Security Drivers

Scenarios for Security

A Scenario assortment

Covers, openers and diagrams that create an illustrative identity for the Scenario reports and publications, that co-exist with the existing look and feel created by Pentagram.

Top rowCover set.

Bottom rowSome examples of informational and opener illustration designed to introduce sections and chapters in the reports.

$

Global Paradigm ShiftsInsights on our global futureby 32 of the worlds leadingscenario commentators

An eye for an insight

An eye for each article forms the concept for this report cover. The individual icons were also used to highlight the authors on their web pages.

2

A guide to scenarios at the World Economic ForumInspiring strategic conversations to improve the state of the world

% a

49z

Foreword

Scenarios andthe Forum’smissionFacing globalchallenges

IntroductionLearn how to pass on your thoughts to other stakeholderswith clarify andsimplicity

Scenariosin actionThe three ways WEF uses scenarios Se

nsemaking

Bu

ildin

g c o m

m u n i t i e sC re a t i n g s

t r a

t eg

i c o

pti

on

s

ProcessFive steps tosucess

Team Explore perpectives Objectives

Key success factors

Analyse the material gathered, supplemented by desk research to deepen understanding of the topic

Develop a scenario framework, tailor the focal question and draft scenarios

Write an interim report and distribute it to all the network as strategy for coalescing the network is strategic foresight as joint learning

Prepare relevant and engaging materials to facilitate subsequent strategic conversations

Determine the boundary between the contextual and transactional environments

Refer back to purpose to determine the focus and how challenging the scenarios are to be

Pay attention to how best to visualise and communicate complex notions in an understandable way for the primary group of stakeholders working with and others (remembering the diversity) and given the concepts can be complex

Establish the project Objectives

Key success factors








Structure the outputs

2

74% a

Objectives

Key success factors








Generate insights Objectives

Key success factors








Communicate the learning Objectives

Key success factors








Write your own Scenario

Design and imagery for a book that explains how Scenarios are constructed at the WEF and tips for writing your own.

Osborne Clarke

In 2007 I was invited by Dragon Rouge to create an illustration identity to coexist with a new brand launch for solicitors, Osborne Clarke.Over the last ten years my work has become a significant part of the brand, buildinginto an extensive library of iconography complete with its own illustration manual.

5654322

598323251

250143211

65678739045

59211

9 3

$Osborne Clarke Law for the financial industryOsborne Clarke Law for the automotive industry

@

Futures

Osborne Clarke Law for the IT industry

Spot the OC?

In all I designed 12 covers to describe the core areas of OC business. The main idea was that in each image the O and C that formed the client logo appeared as an icon device.

Beside the covers I created a library of icons which you will find on the clients website.

Left to rightCovers for,Automotive industry.Financial industry.IT industry.

The human body book

O

HUMAN BODY

The brief here was to design and illustrate a book for under 15s that broke from the usual ‘body pharm’ look, I chose fun and simplicity. Get your copy from Amazon.

Leftatrium

Leftventricle

Aorticvalve

Mitralvalve

Tricuspidvalve

Pulmonaryvalve

Rightventricle

Rightatrium

SUPER CELL

A veritable factory, the average humanbody contains and produces all kinds ofsubstances! See what it has up its sleeve...

BIG BEARDIf the average man

never shaved his beard,it could grow more than4 metres/13 feet long

BLOW OUTWith every sneeze,it lets out around

40,000 droplets at up to100 miles/160kilometers per hour

BOIL OVERIt gives off enough heatin 30 minutes to bring1.9 litres/3.4 pints of

water to the boil

FLEA FREEIt contains

enough sulphur tokill all the fleas onan average dog

SOAP STOREIt contains enoughfat to make up to

seven bars of soap

PINCH OF SALTIt contains about

113g/4 oz of sodiumchloride, or salt

SUPER CELLIt regenerates

300 million new cellsevery minute

DAILY BILEIt produces over600 millilitres/

1 pint of bile a day

CANNONFODDER

It contains enoughpotassium to fire

a toy cannon

A LOAD OF SNOTIt produces up to

1 litre/1.76 pints ofmucus a day

FIRE STATERIt contains enough

phosphorus to make2,200 match heads

PENCIL PUSHERIt contains enough

carbon to make up to900 pencils

FULL TANKIt contains enough

water to fill a 38 litre/8 gallon tank

GET WINDIt produces over

0.47 litres/0.8 pintsof gas every day

KEPT ONYOUR TOES

It fostersmillions of bacteria

on each foot

PRODUCTIONL I N E

WAT

ER MUCUS

SALT

PHOSPHORUS

FAT

BILE

CARBON

GAS

1

2

Cerv

ix

Enlar

ges x

2.5

in

child

birth

from

10cm

to 4

cm

(1.6

inch

es) lo

ng

Clito

ris

There

are

8,00

0

nerve

endin

gs in

the cl

itoris

Stem

cel

ls

Thes

e ca

n gro

w

into

many

differ

ent ty

pes o

f

cell.

They

can b

e

taken

from

the

blood

of th

e

umbil

ical c

ord

and

used

in

bone

mar

row

trans

plants

to

help

sick p

eople

Scrotum

The scrotal sac

keeps the testicle

cool at 35 0C,

lower than the

normal body

temperature of 37 0C

PenisThis organ is made of a spongy tissue that can expand and contract.The human penis, compared to its body size, is bigger than almost any other animal

TestesThese organs produce testosterone and sperm

Vagi

na

This

passa

gewa

y

is 8-1

0cm/

3-5

inche

s lon

g. Th

e

sperm

swim

up it

towar

ds th

e egg

and

a ba

by

trave

ls do

wn it

durin

g ch

ildbir

th

Fallo

pian

tube

The w

idth o

f a

piece

of

spag

hetti,

this

tube h

elps t

he

egg

trave

l to th

e

uterus

Placenta This organ provides

oxygen and nourishment to the

baby, including 3.5 litres of water a day

Foet

us

The u

nbor

n bab

y gro

ws

for a

ppro

ximate

ly

9 mo

nths

Every day the average male produces up to

85 million spermper testicle

Urethra Both semen (containing sperm) and urine travel through this duct, but

never at the same time

Umbi

lical

cord

Conn

ectin

g the

foetus

to th

e

place

nta, t

his

tube s

tores

900g

/2 p

ound

s

of pr

otein

by th

e

time t

he b

aby i

s

born

Ovary

At birth, a baby girl’s ovary

contains 500,000 eggs and at

the beginning of puberty it

releases one every monthUterus

The foetus develops in the

uterus, which contains some of

the strongest muscles in the

female body

REPRODUCTION

MANW

OM

AN

Pros

tate

Weig

hing

11g,

this w

alnut-

sized

gland

mak

es

semi

nal fl

uid

Vas

defe

rens

This

tube m

ixes

the sp

erm w

ith

fluid

as it

trans

ports

it fro

m

the te

sticle

to th

e

urethr

a

THE HUMAN SKELETONThe 206 bones in your body connecttogether to make up your skeleton.Every bone has its own job: someprovide protection to your organs,whilst others make it possible to move.

Cranium

Mandib

le

Cla

vicl

e

Humerus

Femur TibiaPatella

UlnaRadius

Carpals

Tarsals

Metacarpals

Phala

nges

Metatarsals

Phala

nges

Pelvis

CoccyxSacrum

Rib

s

Sternum

Spine

FACEYour face is made up of

14 bones, including your mandible, or

jawbone. Your jawbone is the hardest bone in

your body

COCCYXYou’ve inherited your

coccyx from your primate ancestors: this is the remnants of your

tail bone!

RIBSYour ribs act like a

safety box, protecting your vital organs,

including your lungs and your heart

FEETYou have 26 bones in

each of your feet.These give your feet the

flexibility to walk

ARMSYour upper and lower arms are connected at your elbow by a joint between your humerus and ulna, which allows you to rotate your hand and forearm by more

than 180 degrees

HANDS & FEETMore than half the

bones you have in your body are in your hands and feet! They are both

based on the same design, but feet have

adapted to allow you to stand upright, whilst

hands allow foradded dexterity

PELVISYour pelvis is joined to

your spine at the sacrum, a bone made

up of five fused vertebrae in the lower

part of the spine

A woman’s pelvis is shallower and wider

than a man’s, making it possible for a baby to pass through when she

gives birth

LEGSThe bones in your legs are the longest in your body. Your patellas (or kneecaps) float in front

of your knee joint, protecting the ends of the bones that meet

there. Babies at birth don’t have kneecaps,

just undeveloped bits of cartilage, which make their legs more flexible

HANDSYou have 27 bones in each hand, with three phalanges in each of

your fingers and two in your thumb. These

attach to five metacarpals in your

hand, which connect to the carpal bones in

your wrist

EARYour ear contains the smallest bones in your

body. The stirrup in your middle ear, is part

of the system that carries sound signals to

the brain. It is just3 mm/0.12 in long - the size of a grain

of rice

SKULLThere are 22 bones in your skull altogether.

Your skull is made up of two sets of bones: your face at the front of your

head and cranium at the back. Your cranium protects your brain and

is made up of eightflat bones.

At birth, a baby’s cranium hasn’t fused

together, which makes birth easier. These plates fuse together

after two years to form a adult skull

SHOULDERYour clavicle (or

collarbone) connects with your scapula (or

shoulder blade) to make your shoulder,

from which yourarms hang.

Your clavicle is the only bone to join directly to

your rib cage

SPINEYour spine is made up from a column of 33

bones called vertebrae, which protect your

spinal cord and help you stand upright

TOUCH HEARING

Gun shot 140 dB

Car horn 120 dB

Jet 150 dB

Tube train 90 dB

Conversation 66 dB

Whisper 20 dB

Noisyrestaurant

80dB

Rocket 18

0 d

B

MAGIC TOUCH When you touch something, the

sensation is detected by a network of nerves

called neurons.

The neurons transmit signals via the nervous system to be analysed

by the brain

TOUCHY SUBJECT

Your sense of touch is important for feeling

temperature, pain and pressure. This stops you

from hurting yourself

HIT A NERVEThis illustration shows which parts of your body are the most

sensitive: The bigger the body part is drawn, the more nerve endings

you have there

BIG EARSCan you hear

better with bigger ears?

A bit - bigger ears can capture more sound waves but the brain

has a limit to the information it can

process

HOW LOUD?Sound is measured in

decibels (dB) Most humans have

an auditory pain threshold of 130 dB

Ever wanted a perfect body book?

The book is divided into seven sections each highlighted by an icon set on a tab index cut into the page.

Each section starts with a DPS single topic, thereafter Simon Rogers’ punchy facts are delivered by multiple visual bites. It's a book more about body facts than anatomy, something every doctors surgery should have.

Top rowIcons.

Bottom rowsSpreads for,Reproduction.Senses.Production line.The human Skeleton.

Landscapes

You'll find landscapes in Grundini book1 which were self initiated pieces. Those gave rise to a whole volume of environ-mental commissions to explain how clients business work. Here are just threeof my favourites, you can find others on my website under landscapes in themes.

The world of Laing

This landscape was commissioned by thewell known infrastructure company to show all company operations ina single image.

2

C

28c

INTERNETOF

THINGS

ANALYTICS& INSIGHT

MOBILITY

SECURITY

FILESHARING

VIRTUALDESKTOP

SOFTWARENETWORK

NETWORKMANAGEMENT

CLOUDSERVICES

DATACENTER

Gate 15

2

C

TopA set of individual product icons for use on the web.

BottomThe main image.

Head in the clouds Citrix are a virtual app/desktop company who asked me to create an environment showing not just their numerous products but how connectivity plays a part in the way they work.

Smart city delux.

I've created numerous Smart

City images in the last five

years. This image shows a

utopian future where cities

are organised differently.

Transport hubs, commercial

zones, living space and

recreational areas. Architect

Oscar Niemeyer planned

Brasilia, the capital of Brazil,

in this way. His took the form

of an airplane, mine takes

the shape of an S.

‘Before data-visualization caught fire and infographic mania descended, therewas Peter Grundy. Quietly, solidly, playfully paintinghis own corner of the information design world.’

David McCandlessAuthor, Information is Beautiful

‘Peter has mastered a wayto grapple with modern messiness by designing simple, shared and accessible architecturesof the future.’

Angela WilkinsonScenario thinker

‘Peter has created a template for all of us information designers’..... ‘That this combo of analytical thinking and illustration was/is areal career.’

Lin WilsonDesigner

About Peter Grundy

[email protected]

020 8384 1076

07525 864428

@grundini

instagram.com/grundinieditions

dribbble.com/grundini

facebook.com/grundini

Contact Peter Grundy

03

2

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