Who are we?Grass Roots Group are the worlds leading provider of employee and customer

engagementsolutions. GRTA are the core delivery and content development people responsible for

the creationof the Learning interventions for the Group.

Headed up by Phil Clarke, the Learning Delivery Team Manager for GRG with over 14 years of L&D

experience predominantly working with FTSE 100 and Blue Chip organisations

Our philosophyAll of our learning interventions are based on the foundation of our philosophy of “6 Principles of Engagement”

1. Start at the end - visualise what success looks like2. Create champions - finding people’s natural enthusiasm with internal advocates3. Recognise and reinforce - see someone doing something right, recognise it and

reinforce what good looks like4. Demand pull - builds in curiosity and build an appetite for what’s going to be delivered,

and wanted rather than being pushed on them5. Active not passive - interactive session through activity rather than being told6. A little piece of me – output through longevity so that people feel they were part of the

solution so transfer the learning from the room into the workplace and passive implementation

Why use GRTAWe provide learning facilitators, trainers, content writers and e-Learning

developers

Reputation for engaging, innovative andblended learning interventions and

becomingBrand Ambassadors for your business

We will know your:DelegatesProductCultureBrandProcesses and logistics

Why use GRTAExperience in a wide range of industries andmarket areas including:

AutomotiveTelecommunicationsHeating and plumbing suppliesRestaurant and licensed tradeHealth and Social Care

Our specialisms are in:Leadership and ManagementSalesCustomer serviceBrand engagementBehavioural change

What else can we provide?Access to the GRTA database of over

30 associates, to provide a wide scope of

who you see and is right for your business

Content development, amends andupdates as required

Launch event, special project andconference writing and facilitation

Executive and business 1-2-1 coaching

Who will we see? An experienced facilitator, trainer and coach, Phil has worked

extensively in L&D, and is the founder of GRTA

Developing and delivering high impact and inspirational training programs to audiences focused on sales, profit and delivering great customer service.

Highly engaging communicator and facilitator who is able to relate to and bring alive subjects to a wide range of people, including tough cynical audiences.

Accredited as an IMI Training Professional, NLP Champion, AoEC Practitioner Diploma in Executive Coaching

Experience with Jaguar Land Rover, Hyundai, Telefonica O2, VW Group, Mercedes-Benz, Whitbread, Care UK, Wolseley, Bathstore, Ford

Phil Clarke

Who will we see? An accomplished content developer and learning specialist,

Beth has a track record of designing e-Learning for some of the largest automotive manufacturers in the UK and Blue Chip clients

Using Articulate and Storyline to produce engaging and innovative materials that bring e-Learning to life, Beth ensures that the end user experience is one that leads to the required behavioural change or knowledge transfer

Used to working under pressure and to tight deadlines, Beth is meticulous in her work and prides herself on her attention to detail in order to get things right first time

Experience with Jaguar Land Rover, Rolls Royce, Shell, Hyundai, VW Group, Inchcape, Care UK, Liberty, Game

Beth Howell

Contact:

Phil ClarkeMobile: 07972 091932 E-mail: philclarke.grta@gmail.com

www.grta.co.uk

Grass Roots Training Agency LtdRegistered in England No: 10476385 VAT Number: 256 1889 70