Grss Web 2 2010 5

11
GRSS Website Adriano Camps & Shane Pearlman GRSS AdCom Meeting, Washington DC February 28, 2010 [email protected]

Transcript of Grss Web 2 2010 5

Page 1: Grss Web 2 2010 5

GRSS WebsiteAdriano Camps & Shane Pearlman

GRSS AdCom Meeting, Washington DCFebruary 28, 2010

[email protected]

Page 2: Grss Web 2 2010 5

Website TrafficTraffic Stats for new site since launch: Jan 6 – Feb 22

Page 3: Grss Web 2 2010 5

Why Are People Coming?

Page 4: Grss Web 2 2010 5

Why Are People Coming?

Page 5: Grss Web 2 2010 5

Social: Facebook & LinkedinSignificant growth in Social Networks continues!!!

Page 6: Grss Web 2 2010 5

Live Speaker Pilot

• Streaming Video (Ustream)

• Slide Sharing (Slideshare)

• Live Text Chat (Ustream)

• Archive of past talks

Click Here for a Demo

No Special Software! All you need to view is a web browser.

Page 7: Grss Web 2 2010 5

Online NewsletterValue:

•Timely•Accessible•SEO

Sections:

•Featured Article•Spotlight on Organizations•Community News•Research Highlights• Archives

Page 8: Grss Web 2 2010 5

GRSS Mobile• Nokia• Blackberry• iPhone / iPad/ iTouch• Android• Palm• Windows Mobile

Testing will be based upon one current model for each platform.

Site Content:• Events Calendar• Talks (new video format for 2010 lectures)• Online Newsletter• General Society information

Page 9: Grss Web 2 2010 5

Remote Sensing? Think GRSS.

Summary: the key work “remote sensing” is a highly competitive term. Placement on the first page of Google search results would require:3.Careful keyword and site optimization4.Ongoing related content5.Significant inbound links

Proposal:8.Hire an SEO company to provide strategy for S&P to implement.9.Increase content related to “remote sensing”: online newsletter, syndication, table of contents + abstracts of our journals…10.Please help – reference the website when you publish content online, make sure your organizations have a link to the site …

Page 10: Grss Web 2 2010 5

Syndication & TOC/Article ExcerptsSyndication:• Highlight relevant news and research from credible publications & newspapers• Fresh & useful content • Adds to credibility as experts who are in the know• Managed by a student

TOC + Article Excerpts:• Get a feed of published articles from Xplore for TGARS, GRSL & JSTARS• Display Title and Abstract with a link to Xplore for the full article• Drive new readership• Significantly increase relevant remote sensing content on website

Page 11: Grss Web 2 2010 5

GRSS Web InitiativesRecent & In Progress Initiatives:

New Site Launch Completed

Online Newsletter In Progress

Live Speaker Pilot In Progress

Mobile Site In Progress

IGARSS 2009 Lectures In Progress

SEO Pending Approval

Syndication + TOCs Pending Approval