Growth Hacking with Kentico
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Growth Hacking with Kentico The only metric that matters is growth Brian McKeiver Co-owner & Kentico MVP BizStream
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Transcript of Growth Hacking with Kentico
Growth Hacking with KenticoThe only metric that matters is growth
Brian McKeiverCo-owner & Kentico MVP BizStream
GoalsWhat is Growth Hacking
Why does Growth Hacking matter
Growth Hacking examples in Kentico
What It Is…growth hacker was coined by entrepreneur and marketer Sean Ellis in 2010.
“A person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”
GROWTHHACKING
What is it (more)… Threw out the playbook of
traditional marketing
Its tools are emails, pay-per-click ads, blogs, and platform APIs
It is NOT commercials, publicity, and money.
ConversionSubscriberOpen Rate
Social Activity
2015 Q1 2015 Q2 2015 Q3 2015 Q40
50
100
150
200
250
Subscribers Users Conversions Shares Revenue
Growth ResultsMetrics
Why Does It Matter
What Makes It WorkInexpensive when compared to traditional media.
Scalable not by spend, but instead by Virality.
Success Stories
Growth Hackers built Facebook, Twitter, Dropbox, Airbnb, even Amazon.
The First Growth Hack
In 18 months the service grew to 12 million accounts.
$300k to start in ‘96 initially
Sold in ‘97 for $400M
“PS: I Love You. Get Your Free Email at
Hotmail”
Dropbox Wanna get 500MB more free space?
Active Dropbox Users
Now drives 40% of all new sign ups
Some information removed to protect the innocent – Me!
Uber
Growth largely through word of mouth
Free RidesWow Experience
Uber is growing faster than eBay did…
Amazon
An automated email sent to BizStream after 1 year of being a member
Pirate MetricsAcquisitionActivationRetentionReferralRevenue
“AARRR
”
Source: Dave McClure
Have a PlanOne single goal at time
Know how to measure
Know when to pull the plug if needed
Kentico was Built to Hack (Growth-wise) Activity Tracking Web Analytics Custom Reports Using Social Logins
By installing social network login, you can increase your
website registrations by up to 90%
A/B Tests
Social Proof Testimonials, quotes,
statistics and ratings as social proof is a highly effective method of adding trust of your customers.
Show how many likes, tweets, pins, shares etc. etc.
Email Marketing
The “Offer”
In return for the download ask for an email to build your list
Personalized Invitation Link
1. Clone Personal details as starting point
1. Create new Alternate Form
2. Add a read only Field
1. Generate a Custom Layout
2. Hide the Submit button
1 Alternate Form1 Macro
15 mins of work
How do we use it?
Wildcard Page Alias
New Trick for Kentico IIBetter Subscription Form
Increase e-mail campaign subscribers
New Trick for Kentico II
Ok, but not great
Unobtrusive,Better Solution!
Free Web Part
http://www.mcbeev.com/.../Kentico-Better-Subscription-Form
http://devnet.kentico.com/marketplace/.../better-subscription-form
What Have We LearnedGrowth Hacking is continuous improvementGrowth Hacking matters because its scalable, inexpensive, and anyone can do it
Growth Hacking examples in Kentico
RememberThe only metric that matters is growth.
There are no constraints to growth.
What’s the value to you of 10, 100, or 1000 new
customers?
Brian McKeiverCo-Owner & Kentico MVP, BizStreamPhone: (616) 481-1631 Web: www.bizstream.com Email: [email protected]
@mcbeev
www.linkedin.com/in/brianmckeiver
www.mcbeev.com
