Growth Hacking Paris #0 : Cyril Gantzer
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GROWTH HACKING @twyril - hublo.co Cyril Gantzer with Google Analytics mercredi 30 octobre 13
Transcript of Growth Hacking Paris #0 : Cyril Gantzer
GROWTH HACKING
@twyril - hublo.co
Cyril Gantzer
with Google Analytics
mercredi 30 octobre 13
Need users?
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Need users?
Head of Marketing
BUY THEM
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Need users?
Growth Hacker
FIND THEMHead of Marketing
BUY THEM
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Test. Measure. Improve
If you value time, you need analytics
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3DOs
DON’Ts
&
3
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1 Stop tracking yourself
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http://goo.gl/KNWF
Opt yourself out from Google Analytics
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2 Define a goal for your site
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From the Admin interface
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Pick destination
Duration & Pages are vanity metricsEvents require Javascript
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Several goals make a funnel
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3 Track your sources
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Sources won’t track themselves
No referrer = no source
No source = Direct traffic
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5 parameters available
Source Referring website (eg: twitter, youtube, internal, etc.)
Medium Type of referral (eg: email, social, display, organic, cpc, etc.)
Campaign Date + Topic (eg: 20131012_free_shipping)
Content Use it for segmentation (eg: «women» vs. «men»)
Term Use it to add a keyword (if relevant)
OPTIONNAL
OPTIONNAL
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NO P.I.I.(Personally Identifiable Information)
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Use the tools
URL builder
http://goo.gl/1224E6
MAKE NO MISTAKE
URL shortener
http://goo.gl/
MAKE IT PRETTY
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1 Real-time dashboard
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1 Real-time dashboard
Waste-of
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Real-time can alert you...
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Real-time can alert you...
TOO LATE
You probably needed
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2 Time spent is the shitty metric
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Everything about it is wrong
(Last page loadtime) - (1st page loadtime)
YOU’RE ALWAYS 1 PAGE BEHIND
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Everything about it is wrong
Should I increase it? Should I decrease it?
FORGET IT
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3 Bounce rate is not evil
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Google.com’s goal is...
100% BOUNCE RATE
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1 Stop tracking yourself
2 Define goals
3 Track sources
1 Real-time is a waste of time
2 Time spent on site is useless
3 Bounce rate is not evil
RECAP
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