Growth-Hacking Meetup Axisparc

Who’s talking

Augustin Heuninckx

Founder & Digital Strategist @ RIGHT BRAIN 37 years old Living in W. Brabant 2 kids Hobbies = running, music

Our Mission

RIGHT BRAIN is a Digital Marketing Agency specialized in Social Media & Inbound Marketing.

We are assisting the companies in their Digital Transitions by offering professional advice and consulting services.

Our Skills

Social Media Consultancy >Audit >Social Media Strategy >Coaching, Social Media follow-up

Content Marketing >Content Strategy >Content production, Curation >Social Media Automation

RIGHT BRAIN is helping companies: > to create and launch their Social Media Strategies > to choose and set up tools for Content Marketing and Social

Media Automation > to bring together and reconcile your digital and job data

Our goal is to allow you to better guide and optimize your digital plan of action, your referencing and to increase the acquisition and development your customer loyalty.

Our Projects

Some References

Imported in 2010 from the United States by Sean Ellis, the concept enables start-ups to optimize their product and their capacity of growth thanks to innovating and original marketing techniques.

One objective only: GROWTH

1. Growth Hacking ?

This is not a Gorwth curve

This is a Growth curve

Traction VS Growth

Set up a Growth Engine

2. What rules for boosting your trafic?

Test the demand

> Anticipate the demand. Pretend until you succeed. The basic essentials is to test the potential user very early.

Optimize your SEO

> Make sure that your sitemap.xml is generated automatically and is being sent to Google

> Include your keywords in your titles, headings, meta tags

> Create meshings with your contents

Blogging, Blogging, Blogging

> Create quality and sharable content

> Think your content according to your Target Audience

> Don’t talk to much about yourself

> Don’t forget the CTA

Guest-Blogging is not dead

> The technical blogs are constantly looking for fresh content

> Anticipate. First draw up your content, then submit it to a blog. If they refuse, propose it to another one…

Share your content

> Push the sharing. Do not expect people to come and get it

> Make yourself known by your comments and your interventions in forums, on Experience Client, on the current events

> Automate: automatically plan your sharing via Hootsuite, Buffer or other

Build your Virality

> Allow your community to share / mention / recommend / integrate your content

> Motivate them in that sense (thanks, mentions, FF, # ...) > Automate: plan the sharing of your content at the best

moment

Social Campaigns > RT this to win that, is it really social ? Not really > Stir up vanity / curiosity > Give your ambassadors targeted content which will

encourage sharing > The community of your ambassadors can become

acquainted with your company by learning a funny / interesting fact concerning them

Include famous people into your Network

> Recruit about 10 known bloggers (non pro) and incentive a cover of exclusive events for their blogs

Use the SMA

> An important part of your monthly growth may come from paying referencing

> On the most current keywords a start-up looses against big players

> Automate: Use tools generating keywords (beinweb.fr) or the Ad Group Idea functionalities

Members bring back new members

> Test your incentive. Example: bring 5 of your friends and win a free delivery for 3 months

> Certain incentives work at a certain moment of the customer’s cycle of life

> Automate: Optimize, test your e-mail HTML design, this will improve your conversion rate

Be on Hacker News!

> It is of course not an obligation, but it is certainly an asset. Tec Crunch/ Reddit / Datanews are generating much traffic

> Write Geek content > Create something open source

Use the word of mouth as leverage

Your Web Site must be fast

> The loading time is affecting your conversion rate enormously https://blog.kissmetrics.com/loading-time/

> Automate: the loading of your homepage must remain as light as possible. Compress your photos or use a plugin (de cache) or a CDN (Content Delivery Network)

Find your AHA! moment > What is the AHA! Moment for my service/product or

for my application? > Automate: your process of integration must aim at

obtaining new users and to access the AHA! Moment in the most rapid and easiest possible way

Questions ?

Thank you!

@aHckx augustin@right-brain.me +32 476 68 27 12