Introduction to Growth Hacking: How start ups use lean strategies to build global brands
Growth hacking - Introduction and Strategies
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1 GROWTH HACKING General Assembly @howardvk
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Introduction to Growth Hacking. The workshop of Growth Hacking marketing I gave a Dublin web Summit 2014. Includes AARRR metrics, traction, product market fit, viral marketing and other goodness
Transcript of Growth hacking - Introduction and Strategies
1
GROWTH HACKING
General Assembly
@howardvk
Who am I?
@howardvk
Who am I?Irish, entrepreneur
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DEFINING GROWTH HACKING
The end goal of every Growth
Hacker is to build a self –
perpetuating marketing machine
that reaches millions by itself –
Aaron Ginn
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DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
Foundations
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DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
Platforms
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DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•Rigorous optimization
•Deep understanding
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DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
Networks
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GROWTH HACKING
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DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
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Find product market fit
‣Burbn
‣Optional
photo sharing
‣Watch user
behaviour
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GROWTH HACKING
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DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
@howardvkStartupremarkable.com
