Growth HackingHow to grow your company, faster

Chirag Kulkarni@chirag_kulkarni

Co-founder and CEO of Insightfully

About Me

Precursor to growth

• Find the RIGHT TARGET MARKET!• Build a product that customers love• Customer development • Strong team – designer, hacker, and hustler

Who cares about growth?

Who is a growth hacker?

What does a great growth hacker look

like?

The process

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1. Define goal or objective 2. Decide analytics tools3. Execute!4. Optimize and Analytics

1. Control Group – set group of individuals who you are testing.

2. Check Analytics.5. Repeat

1. Pitch your startup2. What does your

startup do for marketing?

3. What is your proudest growth metric?

Get visitorsActivate

Retain

Pull Tactics

Content Marketing - Infographics, ebooks

Guest Blogging

Get covered

Webinars

Speaking

Social

Contests

App Store

Groupon

Royalty

Push Tactics

• Google, Facebook, Twitter, LinkedIn, Ads• Retargeting ads

– Adroll• PPC vs. CPM• Ad promotion through user accounts

– Ex. Instagram • Affiliate programs

Product Tactics

• Make users feel special • Social Sharing • API Integrations • Incentivize for more

Activation

• Landing Page• Copywriting• Onboarding • Gamification• Pricing

– 1 month free etc.

Retention

• Drive content to them that they care about– Drip Campaigns

• The golden moment – Ex. Facebook. Aha!

• Customer Development • Make them feel wanted

– Give them swag– Retweet the best users often

Questions?