Growth Hacking FacebookBy Zoe Summers

A Photo Is Worth A Thousand… Likes

On Facebook people prefer to engage with images than other types of posts.

Use memes, banners, infographics

Post photos in real time

Upload Videos Directly to Facebook

There is a 30% higher video play rate (30% more people click to play a native video)

The secret is to directly upload your video to Facebook instead of sharing a YouTube video

Your video will automatically come to life when people scroll down their Feeds

The Best Videos On Facebook Are…

Native (Higher video play rate, video insights and metrics, auto-played when people scroll down their feeds… Need I say more?)

Short and Simple: the ideal video length is 21 seconds

Using text and graphics to get attention and compel users to turn on the sound.

Read more: The Importance Of Facebook Videos And How To Use Them For Your Business

Most Engaging Types of FB Posts

Questions

Quotes

Contests

See more types here

Don’t Be This Guy:

You post too frequently

Your posts have become too generic, irrelevant or just boring

You are bad mouthing your competition

Read the full list here.

Learn How To Use The Secret Tools

Facebook Author Tags

How to customize your News Feed

Messanger P2P Payments

See more Facebook features here.

Optimize For Mobile

Make your posts eye catching to visually stimulate the mobile users.

Make use of the Facebook Nearby feature that allows Android and iOS users to find reviews and information about nearby places.

Read this: 9 Ways to Optimize Your Social Media Posts for Mobile

Learn From The Best

Have different pages for each product so that your clients can get to appreciate them individually, like Coca-Cola

Learn from Startbucks how to combine text with images and how to set up wonderful promotions and freebies for fans

More influencers

Schedule Your Posts

When posting with Facebook choose the date and time when to be published.

Or use powerful automation tools like Mass Planner that you can use for more Facebook accounts in just one setting.

Read how to schedule your FB posts

Learn How To Use Facebook Ads

Design the right message, find the right people and display your ad at the perfect time for best conversions.

Headshots perform better than logos or other abstract images

Learn to optimize your ad for your desired action

What is Mass Planner?

Mass Planner is every marketer’s go-to tool for social media automation on all the important platforms: Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram

We help you put your time to better use ;)

Try Mass Planner for FREENow!