Growth hacking as anti-fragile marketing
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#GROWTH + #HACK Dmytro Voloshyn, preply.com https://www.facebook.com/dmytriy.voloshyn http://twitter.com/dmytro_voloshyn
Transcript of Growth hacking as anti-fragile marketing
#GROWTH + #HACK
Dmytro Voloshyn, preply.com
https://www.facebook.com/dmytriy.voloshyn
http://twitter.com/dmytro_voloshyn
ABOUT
0. Programmer 5+ years
1. Digital marketing in AB-InBev 2+ years
2. Consulting projects, outsource, sales 2+ years
3. CMO & CTO at Preply, growthhacker, 3+ years
and now
PREPLY.COM –
MARKETPLACE FOR
PERSONALIZED TUTORING
We make education more accessible and take a small commission of that
STARTUPS 20 YEARS AGO
STARTUPS TODAY
TEAMS TODAY
Andrew Chen: A/B tests,
landing pages, viral factor, email
deliverability, and Open Graph
Sean Ellis: Growthhacking as set
of strategies and tactics focused
scalable growth.
Aaron Ginn: Mindset of data,
creativity, and curiosity.
Definitions
AIRBNB STORY
AIRBNB REAL STORY
HOTMAIL
PAYPAL: THE DOUBLE-SIDED
INCENTIVE
PAYPAL: GROWTHHACKING AS
MINDSET
DROPBOX
https://dl.dropboxusercontent.com/u/27532820/app.html
Twitter’s suggested followers on-boarding
WILL IS WORK FOR US?
Philosophy
"Some things benefit from shocks; they thrive and grow when exposed to
volatility, randomness, disorder, and stressors and love adventure, risk, and
uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for
the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond
resilience or robustness. The resilient resists shocks and stays the same; the
antifragile gets better"
Philosophy
Antifragility
Process
PMF
PMF
Process: ideas
"Ideas are like rabbits. You get a couple and learn how to handle them,
and pretty soon you have a dozen." - John Steinbeck
AARRR!
SEM
API integrations
Social(?)
Analytics
Viral
UX
Guerilla
Growth Hero
Growth Hero
SE
M
Growth Hero
API: CASE
Growth Hero
Social
Hi, my name is
Jeremy Cook!
Growth Hero
Analytics
Growth Hero
Virality
Growth Hero
Growth Hero
UX
Growth Hero
UX
Growth Hero
Guerilla
QUESTIONS?
CREDITS
http://www.aginnt.com/the-growth-hacker-mafia
http://andrewchen.co
http://kenontek.com/
https://blog.kissmetrics.com/learn-growth-hacking/
http://www.slideshare.net/mattangriffel/growth-hacking
GROWTH HACKING
UKRAINE[BONUS]
http://f6s.com/deals
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