Growth Hacking 101and latest trends…

Klaus SalchnerVP Engineering

https://ca.linkedin.com/in/ksalchner

https://twitter.com/ksalchner

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Exercise One (3 min)Work with your neighbour and come up with a common definition.

What is Growth Hacking?

Exercise Two (1 min)Now turn around to your other neighbour and share your definition.

4What is Growth Hacking?

5What is Growth Hacking?

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Organizational boundariesCreate waste and slow down the process. That’s why large organizations have a hard time to keep up with start-ups

Multidisciplinary teams and rolesAre able to outperform every other team / role. Drives the speed of innovation / experimentation

Rapid experimentationDrives speed of discovery & feedback. It is the shortest path to understanding and addressing the real user pain & need

What is Growth Hacking?

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Marketing, Product, Engineering, GrowthIn varies by organization and doesn’t matter that much. What matters is its purpose and ability to be the intersection of all…

Where does Growth Hacking fit in?

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@SeanEllisGrowth / marketing exec @ DropBox, Eventbrite, Lookout, LogMeIn and more

@AndrewChenEntrepreneur and growth @ Ueber

@NeilPatelEntrepreneur and founder of KISSmetrics, Crazy Egg, QuickSprout and more

The early inventorsOf Growth Hacking

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www.startup-marketing.comBy Sean Ellis

www.growthhackers.comGrowth Hacker community. AMA and Q&A

blog.kissmetrics.com Blog about Analytics, Marketing and Testing

Growth Hacking blogsThere are tons. Here are some I follow

10Growth Hacking booksThere are tons. Here are some I read or am reading

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Exercise One (3 min)Work with your neighbour and share a list of growth hacking resources you use.

Share your resources...

Exercise Two (1 min)Now turn around to your other neighbour and share one new resource you found out about today.

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Start with mobileYour growth experiments / hacks start with mobile, and maybe extend to desktop

Latest trends for Growth Hacking

Video dominatesYour growth related content will be video based, and maybe extend to text

(Paid) social continues to take the world by stormYour growth experiments should evolve around organic or paid social

Personalized automated outreachPlatforms are more data driven and know how to connect with users in a personalized way

Ambassador programsSMS based service and ambassador platforms are gaining on popularity

http://blog.cloudpeeps.com/top-15-marketing-trends-of-2016

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Exercise One (5 min)Work with your neighbour and discuss a growth hack for your business

Now let’s growth hack...

Exercise Two (1 min)Now turn around to your other neighbour and share the growth hack you came up with

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If you don’t have yet a growth teamDiscuss with your leaders the value of growth hacking and how you can make it introduce it in the next 90 days

Call for action

If you do have a growth team alreadyDiscuss how you can accelerate the pace of experimentation and learning in your growth team. Growth leaders are suggesting 100 experiments a year for a successful growth team!

Q&A