Growth Driven Design - Add Sales and Marketing to Web Design
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Transcript of Growth Driven Design - Add Sales and Marketing to Web Design
Growth-Driven DesignAn Introduction
#GDD #MELBHUG
SOUMYA RAO INDURTI
Founder, Connect LabsInbound Marketing AgencyGold HubSpot Partner
@connectlabs@blinkinblues
#GDD #MELBHUG
Have you looked at your website lately?
#GDD #MELBHUG
website.grader.com
#GDD #MELBHUG
#GDD #MELBHUG
PERFORMANCE SEO
MOBILE
SECURITY
+SALES + MARKETING
DESIGN
#GDD #MELBHUG
#GDD #MELBHUG
The Traditional Web Design Process is Broken.
#GDD #MELBHUG
Your website is continuously evolving.
Let it grow as your business does.
#GDD #MELBHUG
HUBSPOT COS
ALL-IN-ONE
Mobile-readyIntegratedModern
PERSONALISATION:
Lifecycle StagesDifferent Views
for PersonasLanguageLocation
PERSONALISATION:
CountryDevice TypeReferral SourceList-BasedLifecycle Stages
KEYS TO A SUCCESSFUL WEBSITE:
GET FOUNDCONVERTANALYSE
SOCIAL MEDIA
REPORTS
#GDD #MELBHUG
CUSTOMER MAKEOVERS
#GDD #MELBHUG
HOMEPAGE
2011
2015
2016
#GDD #MELBHUG
INNER PAGES
2015
2016
TIP: ADD VIDEO
#GDD #MELBHUG
HEADER MENU NAVIGATION
2015
2016
#GDD #MELBHUG
HOMEPAGE
#GDD #MELBHUG
BEFORE
#GDD #MELBHUG
AFTER
#GDD #MELBHUG
Your website is continuously evolving.
Let it grow as your business does.
#GDD #MELBHUG
THANK YOU.