Growth Codes: How do operators turn data growth into profitable revenue growth?
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Growth Codes How do operators turn data growth into profitable revenue growth? SHOWCASING Blow the packages to rebuild cleverly segmented offerings that increase revenue and loyalty. Choosing dimensions that make sense: amount, speed, devices, applications or other. GAP MINDING Moving KPIs closer to the user experience, by unifying market, networks and systems in proactive feedback loops, in order to focus attention where it matters the most. Investing proactively to inspire new demand instead of following the existing. Betting on large gaps of quality & experience rather than small gaps of price, to make competition irrelevant. Creative ways of showing superior performance in contexts that people can relate to, and compare it to show the difference is worth paying for. DATA is GOing MOBILE Bundled offers with third party brands to deliver synergetic experiences, be an open platform for value creation, based on the cust. relation asset. STREETWISE METRICS SHIFT OF MINDSET UNBOXING ECOSYSTEMATIC CO-PARTNERING Long-term collaborations, empowered by shared incentives, insights and roadmaps. Create “we’re in this together” mentality and minimize restarts. Mobile data traffic will grow between 2012 & 2018 ~12x >3B Smartphone subscriptions by the end of 2018 Smartphone penetration (Q3 2012) 29% Apps downloaded in Jan 2013 (>500 million in Jan 2009) >50B THEIR ATTITUDE Being opportunity focused rather than problem focused. And in 2009 data passed voice in total amount of traffic. We have identified and evaluated a number of frontrunners that are capitalizing on this changing marketplace. They have been selected based on three key parameters: Leading Profitability Double-Digit Revenue Growth Driven by Mobile Broadband (>40%, excl. SMS) What all frontrunners have in common is that they proactively work with all 6 codes and they balance superior network performance with differentiated market offerings. 6 GROWTH CODES it’s time for growth. LET’S EXPLORE YOUR CODES. 1. 2. what affected the change? 2009 Voice Data So what do these frontrunners do different from their peers? Maximizing Old Revenues Connectivity as a Commodity Market & Tech Silos Problem Focused Innovating New Revenues Connectivity as a Differentiator Market & Tech Synergies Opportunity Focused THEIR BEHAVIOUR How they rethink Mobile Broadband summarized in: Lead by SUPERIOR NETWORK PERFORMANCE Lead by ericsson.com/unplug/growth SOURCES: http://www.internetworldstats.com/stats.htm | Ericsson Consumer Lab (2012) | Statista (2013) ESF (2011) | Ericsson Mobility Report (Nov 2012) | Internal Research (2012)
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Growth Codes show how rethinking both mobile broadband and the role of operators can translate into profitable growth. Operators driven by bold, visionary and explorative mobile broadband strategies are turning data growth into revenue growth. These operators differentiate themselves by balancing superior network performance and an innovative go-to-market strategy. We believe the industry can learn from these examples and that more operators can find success by adapting some of their approaches to these codes.
Transcript of Growth Codes: How do operators turn data growth into profitable revenue growth?
Growth Codes
How do operators turn data growthinto profitable revenue growth?
SHOWCASING
Blow the packages to rebuild
cleverly segmented offerings
that increase revenue and loyalty.
Choosing dimensions that make
sense: amount, speed, devices,
applications or other.
GAP MINDING
Moving KPIs closer to the user
experience, by unifying market,
networks and systems in proactive
feedback loops, in order to focus
attention where it matters
the most.
Investing proactively to inspire
new demand instead of following
the existing. Betting on large gaps
of quality & experience rather than
small gaps of price, to make
competition irrelevant.
Creative ways of showing
superior performance in contexts
that people can relate to, and
compare it to show the difference
is worth paying for.
DATA is GOing MOBILE
Bundled offers with third party
brands to deliver synergetic
experiences, be an open platform
for value creation, based on the
cust. relation asset.
STREETWISE METRICS
SHIFT OF MINDSET
UNBOXINGECOSYSTEMATICCO-PARTNERING
Long-term collaborations,
empowered by shared incentives,
insights and roadmaps. Create
“we’re in this together” mentality
and minimize restarts.
Mobile data traffic will growbetween 2012 & 2018
~12x >3BSmartphone subscriptions
by the end of 2018Smartphone penetration
(Q3 2012)
29%Apps downloaded in Jan 2013
(>500 million in Jan 2009)
>50B
THEIR ATTITUDE
Being opportunityfocused rather thanproblem focused.
And in 2009 data passed voice in total amount of traffic.
We have identified and evaluated a number of frontrunners that are capitalizing on this changing marketplace. They have been
selected based on three key parameters:
LeadingProfitability
Double-DigitRevenue Growth
Driven byMobile Broadband
(>40%, excl. SMS)
What all frontrunners have in common is that they proactively work with all 6 codes and they balance superior network
performance with differentiated market offerings.
6 GROWTH CODES
it’s time for growth.LET’S EXPLORE YOUR CODES.
1. 2.
what affected the change?
2009
VoiceData
So what do these frontrunners do different from their peers?
MaximizingOld Revenues
Connectivity as a Commodity
Market & Tech Silos
Problem Focused
InnovatingNew Revenues
Connectivity as a Differentiator
Market &Tech Synergies
Opportunity Focused
THEIR BEHAVIOUR
How they rethinkMobile Broadband
summarized in:
Lead by
SUPERIORNETWORKPERFORMANCE
Lead by
ericsson.com/unplug/growth
SOURCES:
http://www.internetworldstats.com/stats.htm | Er icsson Consumer Lab (2012) | Stat ista (2013)
ESF (2011) | Er icsson Mobi l i ty Report (Nov 2012) | Internal Research (2012)
