Welcome! Effectively Engaging Foster Youth with Disabilities in Transition Planning:
Growing Your Fan Base and Engaging Effectively on Facebook
-
Upload
ekaterina-walter -
Category
Technology
-
view
1.310 -
download
4
description
Transcript of Growing Your Fan Base and Engaging Effectively on Facebook
@EkaterinaWalter
Growing Your Fan Base and
Effectively Engaging on Facebook
Ekaterina Walter
Social Media Strategist
Intel
Twitter: @Ekaterina
• 1.6 billion Internet users in the world, Facebook’s users comprise 1/3 of those
• Almost 600 million active users (half log in daily and spend average of 55 min)
• Average user is connected to 80 pages, groups and events
• People spend over 700 billion minutes per month on Facebook
• 150 million people engage with Facebook on external websites every month
• 200 million mobile users
• 30,000,000,000 pieces of content are shared each month
• 70% of audience is international : 95 countries, translated in >100 languages
• Facebook bypassed Google as a #1 most visited site in US
• 65% of US Facebook Users said they are more likely to buy a product based on a
positive Facebook friend referral
@EkaterinaWalter
Why Facebook?
@Ekaterina
@Ekaterina
Facebook is your homepage
for the social web
Strategy
Objectives
Mission
Story
Voice
Resources
Audience
@Ekaterina
Know Your Audience
@Ekaterina
Setting Up Your Page
• Page Name
• Vanity URL
• Default Tab
• Profile Photo
• Company Info
@Ekaterina
Limitations
to Remember
6 tabs
420
characters
16 characters
247
characters
@Ekaterina
News Feed
@Ekaterina
Do Not Automate Your Content!
Hidden
Updates
@Ekaterina
Video is Your Secret „Weapon‟
@Ekaterina
Be Human. Be Spontaneous.
@Ekaterina
Encourage Shares and Mentions
To tag someone, type @ and then the friend’s
name or name of the page you are the fan of
@Ekaterina
Target Your Status Updates
@Ekaterina
Questions and Polls
@Ekaterina
Put Fans in Charge
@Ekaterina
Create a Self-Sustaining
Community
Content Considerations
@Ekaterina
Format
• Short, skimmable
• Don’t use all 420 characters
• Ensure link is visible / not hidden behind “Read More”
• Don’t forget critical info (dates/times/links/eligibility)• Include call to action
Content
• Tips, how-to tutorials, bring in experts for weekly chats
• Fun facts, trivia, breaking news/announcements
• Polls, questions, fill in the blank
• 3rd party content on the topic
• Exclusive offers
• Video and photos where possible
@Ekaterina
Post Frequency and Timing
@Ekaterina
Landing Experience:
First Impression and Call To Action
@Ekaterina
Better Yet –
Give Them
The Reasons
for Liking
@Ekaterina
“Invite Your Friends”
Call to Action
Managing Permissions
@Ekaterina
Fan Only Content
@Ekaterina
@Ekaterina
Events
@Ekaterina
Discussions
@Ekaterina
Exclusivity
@Ekaterina
Live Chats
@Ekaterina
Lead Generation
@Ekaterina
Cross-Pollinate
@Ekaterina
Managing Your Presence
@Ekaterina
Moderation Guidelines
@Ekaterina
Moderation Guidelines (cont.)
@Ekaterina
Promotions Guidelines
http://www.facebook.com/promotions_guidelines.php
@Ekaterina
Become a Fan of…
@Ekaterina
Analytics
http://www.facebook.com/insights
@Ekaterina
How Do You Know You‟ve
Done Something Right?
@EkaterinaWalter
Thank you!
Twitter: @Ekaterina
Blog: www.ekaterinawalter.com