GROWING YOUR BUSINESS ADVANCED STRATEGIC PLANNING.
-
Upload
thomasina-kory-fletcher -
Category
Documents
-
view
224 -
download
0
Transcript of GROWING YOUR BUSINESS ADVANCED STRATEGIC PLANNING.
GROWING YOUR BUSINESSADVANCED STRATEGIC PLANNING
BUILDING YOUR BUSINESS CHOOSE EVENTS CAREFULLY OFFER SIGNATURE ITEMS STAY TRUE TO YOUR IDENTITY FAIR PRICING
TOOLS
MISSION STATEMENT BUSINESS NAME REPUTATION BUSINESS GROWTH PLAN STRATEGIC VISION SWOT ANALYSIS MARKETING
BROCHURES BUSINESS CARD
MISSION STATEMENTS
THE COMPASS- THE W’S BUILDS COMPANY CULTURE SEPARATES CO. FROM COMPETITION GUIDES DECISIONS IDENTIFIES CAPABILITIES COMMUNICATES
PURPOSE GOALS VALUES BELIEFSTIPS
SAMPLE
Facebook’s mission statement seems simple: “Facebook’s mission is to give people the power to share and make the world more open and connected.”
SQUAN CATERER'S MS CATERER'S MS2
BUSINESS NAME
CATCHY SIMPLE EFFECTIVE
IDENTITY SERVICE SPECIALTY
REPUTATION
ASSET OR LIABILITY HOW ARE YOU’RE KNOWN
WILL AFFECT FUTURE REFERRALS
ALWAYS MANAGE IT
BUSINESS GROWTH PLAN ESSENTIAL TO FISCAL HEALTH ADVANCED STRATEGIC PLAN CONTROLLED MANAGMENT
QUESTIONS TO ANSWER
WHAT ARE THE SALES PROJECTIONS? HOW CAN WE SATISFY CUSTOMER NEEDS? HOW WILL YOU DIVERSIFY? HOW WILL NEW CUSTOMERS BE ATTRACTED? WHAT IS THE MENU AND SPECIALTY STRATEGY? HOW WILL MULTIPLE EVENTS BE HANDLED? HOW CAN WE IDENTIFY SUSTAINABLE TRENDS?
MARKETING
SURVEY PRESENCE NETWORK ADVERTISE
STRATEGIC VISION
CREATES A MAP TO REACH LONG TERM GOALS
DEMANDS & PRESSURES OF THE INDUSTRY
PROJECTS GROWTH HIGHLIGHTS RESOURCE
NEEDS
SWOT ANALYSIS
INTERPRETS AN OVERALL BUSINESS POSITION.
USED TO MATCH STRENGTHS WITH MARKET OPPORTUNITIES
IDENTIFIES COMPETITIVE STRATEGIES