Growing With The Mobile Web (5Q GROK Webinar Series)

THE MOBILE WEBare you ready for growth?

1Wednesday, September 29, 2010

5 Questions that change the web:

(for you)

• Who is your audience?

• What primary action do you want visitors to take?

• Does your design and text communicate effectively?

• Are your systems integrated and compliant?

• How do you measure success?


NATIVEAPPS

WEBAPPS

MOBILEINTERNET

DESKTOPINTERNET

WHAT IS THE MOBILE WEB?

vsvs

(BROWSERS) (APPLICATIONS)


You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.

You’ve spent the day on the Internet — but not on the Web. And you are not alone.- Chris Anderson, What Happened

SOURCE: WIRED.COM


SOURCE: MORGAN STANLEY v i a MASHABLE .COM

WHO IS YOUR AUDIENCE?Users are shifting to the mobile web at an astronomical rate.



PROLIFERATION CRAZINESSThe level of adoption by consumers is unprecedented.



A SHIFT TO SOCIAL MEDIAMore people use social media minute-for-minute than email!

Facebook is the leader. Twitter is growing...


Users can “tweet” a donation through PayPal...

blog.rainmakerapp.com


http://blog.rainmakerapp.com/

http://blog.rainmakerapp.com/

SOURCE: MORGAN STANLEY v i a WIRED.COM

DOMINATION BY VIDEO + PEER-TO-PEER

More people use the “web” for apps and video than search for information.


What primary action does your audience take?

Use your web analytics to gather the facts about your audience.

Then, form a strategy and comprehensive plan.


Does your design and text communicate effectively?


The mobile version of the site simply reformats the user interface to be more workable and optimizes content for the device.


Are your systems integrated and compliant?

and / or

Do you need a

mobile website mobile app?

What kind of CMS or CRM platform do

you use?

With what mobile platform will your web property work best?

What are your options?13Wednesday, September 29, 2010

With the Mars Hill Application you’ll always be only a tab away from the Mars Hill Church

media library and blog. You can view sermons by series and featured topics easily accessible in audio

and iPhone optimized video formats, and listen to music from Mars Hill

bands. Then share sermons you watch with

friends via email too.


How do you measure success?Are you reaching your target audience?

How many users try to view your site from a mobile device?

Would your clients, staff or donors use your site and participate in your mission MORE if you had a mobile version?

- Calendar of events- Registration- Local information- Admin access- Blogging

- In-depth learning- Optimized video streaming- Optimized audio streaming- Donations- Store access

What added or improved features could be included in a mobile version? Some ideas....


Planning Center Online will supply one central place to organize all aspects of your ministry service and keep

volunteers connected. Creating service plans,

scheduling volunteers through simple e-mails, chord chart

and transposing, CCLI reporting are just a few of the

program’s features. Volunteers receive scheduling e-mails and ability to “accept,”

“decline,” or “view the service” all with the click of

their mouse.


Gather the facts.

Form a plan.

What do mobile device users want out of your web property?

How can you improve your missional effectiveness with mobile web development?


Resources:Mashable.com | New Study Shows the Mobile Web Will Rule by 2015http://mashable.com/2010/04/13/mobile-web-stats/

Wired.com | The web is dead. Long live the internet.http://www.wired.com/magazine/2010/08/ff_webrip/all/1

Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.


http://mashable.com/2010/04/13/mobile-web-stats/

http://mashable.com/2010/04/13/mobile-web-stats/

http://www.wired.com/magazine/2010/08/ff_webrip/all/1

http://www.wired.com/magazine/2010/08/ff_webrip/all/1

QUESTIONS?WE CAN HELP WITH:

MOBILE WEB & APPLICATION DESIGNSOCIAL MEDIA INTEGRATION & MANAGEMENT

Michael GarveyHead of New Business Development

Direct Ph: +1-567-202-1033Toll-Free: +1-800-747-4214, ext 909

Cell Ph: +1-503-351-4857Skype: michaelg5q

Email: [email protected]


From peacenow.org:“You can use this map to explore the data we have collected about settlement activity in the West Bank. The map is organized in several layers that show different kinds of data. In the Layer Selector, you can click on the headings to view different areas of the map with pre-selected sets of layers. Or, you can turn on or off individual layers to customize your view.When you select an individual settlement, we'll show you the data that we've collected about it, such as the year it was established and its population.When we post news stories about events in the West Bank, we'll include a link that takes you directly to the location. You can then explore the area so you can understand the news in context.”


Growing With The Mobile Web (5Q GROK Webinar Series)

Technology

Transcript of Growing With The Mobile Web (5Q GROK Webinar Series)