Growing the Social Enterprise Sector In Sandwell - Roots HR Slides
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Transcript of Growing the Social Enterprise Sector In Sandwell - Roots HR Slides
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Roots HR – our story so far
Growing the Social Enterprise sector in Sandwell
Jan Golding Chartered FCIPD
25th January 2012
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Covering
• Introducing Roots HR• Our journey so far• Learning points• Marketing strategy
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The journey of Roots HR
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The journey of Roots HR
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The journey of Roots HR
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Key learning points
• Don’t expect to do it all on day 1• Engage with your target audience • Let your clients tell you what they want• Have very broad shoulders and thick skin• Know your finances inside out• Never spend more than you have to• Make it work for you personally
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Our marketing strategy
• Create awareness• Customer self selection• Easy to contact us• Easy to convert to business
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Create awareness• Networking
• Evidencing expertise eg
– Approved / preferred status
– Writing articles
– Speaking
• Exhibitions
• Using collateral
• Directories
• Building and using
database eg newsletters etc
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Customer self selection
• Provide information
• Demystify the topic
• Develop great products
• Tailor to the sector
• No hard sale
• Deliver the difference
• Recommendations / testimonials
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Easy to contact us
• Customer journey analysis
• Phone system• Website• Email monitoring• Quick response times• Clear opening times• Enabling approach
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Easy to do business
• Full proposal only
if necessary• Standard email proposals• Make it easy to say yes!• Contract by email• Terms straightforward• Upfront about payment• Invoice / chase routine
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Roots HR - Jan ‘12
• 90 clients, 6 staff• £200k turnover• Goldman Sachs 10,000 small businesses• Established, well-regarded• Bigger / more complex opportunities• 100 hours pro bono work /16.5 days free
education, awareness etc• 2 free COMPLY subscriptions now in year 2• New GROW service
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Questions?