Growing Bicycle Travel & Tourism for Economic Development...Travel & Tourism for Economic...
Transcript of Growing Bicycle Travel & Tourism for Economic Development...Travel & Tourism for Economic...
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Growing Bicycle
Travel&Tourism
forEconomic
Development
Jeff Miller, VP North America 202-445-4415
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Growing Bicycle
Travel&Tourism
forEconomic
Development
Jeff Miller, VP North America 202-445-4415
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Whatwedo…
Ourvisionisto
makecyclingbetterforeveryone
Individuals
physicalandmentalhealth
Businessand
Industry
growthepie
Destinations
jobsandopportunities
Ourmissionisto
buildtheworld’sbicycletourismmarketplace
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BicycleTravelandTourism
Sightseeing
Road/Mountain/Trail
LongDistanceTouring
BikePacking
OrganizedTours
BikeEvents
DesignatedRoutes
GlobalandRegionalTourism
BicycleTravelandTourism
ALLKINDSOFBIKETRAVEL
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BicycleTravelandTourism
COMMONELEMENTS
01 ActiveTravel/PhysicalActivities
Place-BasedAdventure
AuthenticExperiences
Community
Nature
Culture
History
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BicycleTravelandTourism
DESIRABLEDEMOGRAPHIC
01 MoreDisposableIncome
HighImpactinGoodWays
�GreaterSpending
$75-200/day(vs$58avg)
� EatLotsofGoodFood
� StayLonger
LowImpactinNegativeWays
GrowingBase(Up43%YOY)
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BicycleTravelandTourism
BENEFITINGDESTINATIONS
01 Rural&Urban
EconomicImpact
SustainableDevelopment
LessWear&Tear
CreateNewJobs
GrowCurrentBusinesses
HelpCreateNewBusinesses
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BicycleTravelandTourism
BikeInfrastructure
+
Tourism$
=
Better BikeInfrastructureBenefitingBOTHVisitors&Locals
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$83+ Billion
12 XUS Cycling
Tourism Market*
* The Outdoor Recreation Industry, OIA, 2017
US Bicycle Product Industry
Bicycle Travel and Tourism
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2017OutdoorRecreationEconomy(US/Cycling)
▪ $83Billiondirectspendontrips
▪ 847kjobs
▪ $13.3Btaxes
backtogovt.
EuropeanCycleRouteNetwork&Tourism
§ 2.3Billion
cycletourismtrips p.a.
§ €44Billion
p.a.
Bicycle Travel & Tourism= $83 Billion in the US
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WherecanIride?
Whatissuitable?
WheredoIeat&drink?
Aretherecuratedrides?
WhodoItalkto?
WheredoIstart?
CUSTOMERQUESTIONS
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Ø CyclistswantmorethanjustmapsegmentsorGPSfilesforwheretoride
Ø Theinformationcyclistsseekisoftenscatteredandpoorlyorganized
Ø Cyclistswantalltheinfoinoneplacetodecideiftheywanttotravelandride
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CapturingYourCyclingCustomer’sLifecycle
Ø CycleLifeHQbringsrides,attractions,lodging,foodandallrelevantcontentandserviceprovidersintoaunifiedplace
Ø This“one-stop-shop”givescustomerstheabilitytoeasilybookonasingleplatform
Ø Ourplatformworksasastandaloneorintegratedwithyourlocaltourismchannelstomakeiteasy…foreveryone!
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SelfGuidedRides GuidedTours
BikeRentals BikeShuttle/
Transport
Skills
Trainingand
Coaching
Pointof
Interest
HireaGuide
Span of the Bicycle Travel & Tourism Industry
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They focus on what makes them special
What the Best Destinations Do Well
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They work collaboratively … and focus on the quality of experiences
What the Best Destinations Do Well
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They embrace digital wayfinding
What the Best Destinations Do Well
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They link local businesses and attractions to rides / trails
What the Best Destinations Do Well
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They get smart around social media
3. Itineraries2. Smart Boost1. Automated Social Media Sharing
What the Best Destinations Do Well
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They focus local, market regional and they partner
What the Best Destinations Do Well
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�Makeiteasyforbusinessestobelisted
� Connecttorideexperiencesandlink
� Encouragebusinessestocatertocyclists
Connect with Businesses
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Bike-Friendly
Accommodation
�Securebikeparking/storage
�Biketools,standsandpumpsareavailable /shopinfo
�Bikewash
�Laundryfacilities
�Rentalorcomplimentarybikesore-bikesavailableonsite
�E-bikerecharging
�Transport/shuttleoptionsforcyclistsandtheirbikes
�Detailsoflocalbiketourguides&companies
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Bike-Friendly
Restaurants/Hospitality
�SecureBikeParking(alwaystopneed)
�AppropriateFoodforCyclists
�LunchPackets/HealthyPortableOptions
�WaterRefills
�Bathrooms
�FreeWifi
�Tools/Pump
�InfoonRoutes&Rentals
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Tools and Support
Assessment and Tools Bicycle Tourism Platform
• What you want to achieve?• What you need to do?• How you are going to get there?
• Digital(web,mobileandapp)one-stop-shop• Makeiteasierforcustomerstofind,engageandspendtimeinyourdestination
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Education & Development Promote / Drive Growth
• Get your offer out to get more ‘heads and beds’
• Engage your local community and businesses to improve the quality of visitor experiences
Tools and Support
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ToolsandSupport
ADVOCACYGROUPS
YourStateandLocalAdvocacyOrganizationsandClubs
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GuidetoBicycleTourismSuccess
CycleLifeHQ RESOURCES
01 BicycleTourism–whatitisandwhyitmatters
EconomicImpact
BestPracticeexamples
Howtogetstarted
Fourkeysteps
Self-assessmentsurvey
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https://tourism.CycleLifeHQ.com
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Jeff MillerVP, North AmericaWashington, DC
P: 202.445.4415E: [email protected]
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• 53,000 members globally
• Resources & inspiration:
o Routes & maps
o Adventure Cyclist magazine
o Tours
o Advocacy
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Adventure Cycling Route Network
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Building Bicycle Tourism
Provide resources, best practices and case studies
Track economic impact studies
Provide bike tourism destination development & promotion consulting
Leading a National Bike Tourism Coalition
www.adventurecycling.org/biketourism
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• A developing national bike route network of numbered and signed routes• Routes are officially approved by state and local stakeholders• Adventure Cycling is national coordinator• www.adventurecycling.org/usbrs
U.S. Bicycle Route System
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Advocacy
Amtrak: bicycle carry-on service so you don't have to box your bike.
National parks: safer roads and car-free days
State parks: more bicycle camping options
Safer road conditions on our routes, like protecting them from unsafe rumble strips
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LEAGUE OF AMERICAN BICYCLISTSB I K E L E AG U E .O R G
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BICYCLE FRIENDLY BUSINESS CRITERIAQuestions divided into the Four E’s:»Engineering
»Bike Parking, End-of-Trip Facilities, Location»Encouragement
»Incentives, Bike to Work Day, Support for Bike Advocacy»Education
»Information-Sharing, Classes, Lunch-and-Learns»Evaluation & Planning
» Tracking Ridership, Goal-setting, staff time devoted to improvements
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North Fork Mountain, WV
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Jeff MillerVP, North AmericaWashington, DC
P: 202.445.4415E: [email protected]