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Growing…
Potomac ConsultantsJonathan Chen, Krista Lausman, Brendan Maggiore, and Kent Strader
and Sustaining
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Impact Investing Survey
42%46%50%54%
What are the most significant barriers to impact investing?
Good Hope Consulting, May 2010
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Barriers to Impact Investing
Access
Awareness
Measurable Impact
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ With Awareness Comes Opportunity
Less than $100
$100-$999
$1,000-$9,999
$10,000+
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%Good Hope Consulting, May 2010
Households in the top 30% income bracket indicate a willingness to become involved in impact investing
$120 Billion Estimated
Market Opportunity
P~~
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
Recommendations: Sustainable Financing and Open Access
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Loan Vehicles
Senior Debt: Growth Notes Collateralized amongst
three diverse SGBs Aimed at investors Protected by senior
subordination Interest
9.5% to investor 13.5% to Agora
Subordinate Debt: Impact Notes
Allocated for one SGB Aimed at impact-oriented
investors Includes requirement for
entrepreneur to choose new fund
Interest 2.5% to investor 9.0% to Agora 4.0% to new projects
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Loan Vehicles
Senior Debt: Growth Notes Collateralized amongst
three diverse SGBs Aimed at investors Protected by
subordination Interest
9.5% to investor 13.5% to Agora
Subordinate Debt: Impact Notes
Allocated for one SGB Aimed at impact-oriented
investors Includes requirement for
entrepreneur to fund another project
Interest 2.5% to investor 9.0% to Agora 4.0% to new projects
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Loan Subordination
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Creating an Open Exchange
Facilitate the relationship between GIIRS and the Global Impact Investing Network
Private OTC exchange:
Emphasis on linking strategic partners
Mercado Abierto
P~~
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
RecommendationsUndergrad Awareness Campaigns
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Agora Emerging Leaders Program
Mission StatementA competition to determine which university's
student body has the most effective impact investment campaign
Goals– Awareness– Leadership development for impact investment
sector
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Agora Campus Manager
• Manage relations with top business schools– Can use MBA contacts and
networks– Push Agora’s mission
statement• Create partnerships with
Undergraduate Business Faculty and encourage Agora entrepreneur projects
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~
---School with a Impact Investing Club
---School with a club similar to Impact Investing
---School without a Impact Investing Club
University of MichiganNYU
Impact Investing Clubs
13
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~
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EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERSEMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
EMERGING LEADERS
Agora Campus Locations
P~~
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
Implementation and Expectations
16Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Agora Emerging Leaders Timeline
2011 2012
AUG SEP OCT NOV DEC JAN FEB MAR APR
1
Evaluate & select Campus Leaders
Perform webinar training
Campus Leaders recruit group
members
Impact Invest
training by Agora
staff member
Contest rules
provided
Contest begins Feb 1st
Group members develop
plan
Results
Impact Investment AwarenessCapital Raised
Post AEL Campus Leader intern
position
Contest ends
March 1st
17Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~1
Member Evaluation
Capital Raised Campus Involvement “Deliverables” for Agora and the Startup
Value of capital raised to invest in startup
Percent of student body who donated to the Agora
Emerging Leaders Fund
Classroom involvement in: -Raising Awareness of Agora- Creating meaningful products to help the start up
Rank out of 25 institutions Rank of out 25 institutions Rank based on creativity and impact
18Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~1
Deliverables for Agora and the SGB
• Emerging Leaders reach out to professors to relate classroom assignments to Agora
Connect
• Students gain real life experience while creating meaningful resources for startup.
Engage • Deliverables such as websites and databases implemented at startup at no charge
Deliver
19Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~1
Further Student Advocacy
Agora Student Leaders
Campus- wide involvement
Advocacy for future investment
Senior Gifts
• Invest senior funds in Agora, and use for senior gift in 3 years time
University Endowment Rating
• Advocate for a change in the rating system of universities to include social impact
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~
EMERGING LEADERS
AGORA CAMPUS STAFF
Agora Emerging Leaders
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Bond Implementation
2011 2012 2013 2014 2015
Bond:
Pricing
Registration
Marketing
Mercado Abierto:Partner Recruiting
Site development
Exchange developmentExchange Launch
Barriers Opportunities Sustainable Revenue
Awareness Campaigns
Implementation Plans Conclusion
P~~ Administrative Cost Coverage
Questions?
Appendix
Competitive Landscape
Trip Funding
University Class Gifts
Emerging Leaders
Expansion
Emerging Leaders Timeline
1
Growth Note for Agora Emerging Leaders
Senior Class Gifts: 2010
George Washington University: $74,838
Brown University: $50,974
Yale University: $29,670
Stanford University: $29,670
University of Delaware $10,865
University of California- Irvine $10,000
Dartmouth University: $10,000
University of Connecticut $6,000
Investment Source: Senior Class Gifts
Competitive Landscape
LowTime
High Stage 0: Apprenticeship
Impact of new idea
Stage 1: Launch Stage 2: Building
Stage 3: Systems Change
Stage 4: Global Systems
Change
Maturity of social entrepreneur
Ashoka
Echoing Green
Acumen Fund
Draper Richards Foundation
New Profit
Skoll Foundation
Kellogg Foundation
Manhattan Institute
Agora Partnerships
Lifecycle of a Social Entrepreneur
Agora Emerging Leaders
• Expansion Timeline
Year 1• Launch 10
Programs
Year 2• Expand to
15
Year 3• Expand
to all Top 25 Business Schools
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Agora Emerging Leaders Timeline
2011 2012
AUG SEP OCT NOV DEC JAN FEB MAR APR
1
Evaluate & select Campus Leaders
Perform webinar training
Campus Leaders recruit group
members
Impact Invest
training by Agora
staff member
Contest rules
provided
Contest begins Feb 1st
Group members develop
plan
Results
Impact Investment AwarenessCapital Raised
Post AEL Campus Leader intern
position
Contest ends
March 1st
Debt Vehicles
Standard SGB Loan Construction
Loan Subordination
Mercado Abierto
Open market for exchange of goods and authorizing loans.
Key partnerships:
Administrative Cost Forecast
Grant Reduction
Concluding Remarks
Increased awareness can bring
incredible opportunity
Necessary to utilize partnerships and
resources to meet those needs faster
Core competency:Relationship-building
Unique barriers toImpact Investing