Against: all targeted advertising based on customer purchases
Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising...
Transcript of Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising...
![Page 1: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/1.jpg)
Grow Your Business With
Targeted TV Advertising
Game Of Thrones
![Page 2: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/2.jpg)
![Page 3: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/3.jpg)
How it works
![Page 4: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/4.jpg)
Household data is stored
on the box.
1
Relevant ads for that
household get sent to the
box via the satellite.
2
When a Sky AdSmart spot
is identified during an ad
break, a hint code will tell
the box to choose the
most relevant stored ad
to play.
3
That ad is then served
seamlessly into the
ad break
4
![Page 5: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/5.jpg)
Family Single
![Page 6: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/6.jpg)
![Page 7: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/7.jpg)
€ Other
![Page 8: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/8.jpg)
Who We Can Target
![Page 9: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/9.jpg)
Mapped to market-leading 3rd
party provider
Proprietary 1st party data
a deep understanding of every household
![Page 10: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/10.jpg)
Mosaic2018
![Page 11: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/11.jpg)
Geographical Segments Demographic Segments
Established Wealth City Achievers
Budgeting Families
Country Choice
Distant Views Diverse Renters
Senior Owners
Family Focus
Industrious Workers
Local Families
Practical PensionersRurban Lifestyle
Urban Starters
Suburban Success
![Page 12: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/12.jpg)
AdSmart Channels
![Page 13: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/13.jpg)
Geographical Segments Demographic Segments
Established Wealth City Achievers
Budgeting Families
Country Choice
Distant Views Diverse Renters
Senior Owners
Family Focus
Industrious Workers
Local Families
Practical PensionersRurban Lifestyle
Urban Starters
Suburban Success
AdSmart Universe Size
527k
![Page 14: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/14.jpg)
Veep
How do we measure?
Household panel:
210 k households whose boxes are connected via broadband
or a phone line and who dial back viewing information
on a daily basis
Impressions:
Where the target household saw at least 75%
of the advert.
No impressions are counted if the viewer fast forwards.
How do we trade?
Charged at cost per Impression:
Cost per impression varies by audience selected.
![Page 15: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/15.jpg)
The AdSmart Effect
![Page 16: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/16.jpg)
Campaign
20 Jun – 31 Jul
Sky Households Location
Experian Mosaic; Established Elites,
Upwardly Mobile, City
Centre Mix, Struggling
Society, Careers & Kids,
Young & Mortgaged &
Better Off Greys
Dublin
GoCar
![Page 17: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/17.jpg)
Winner: Best Use of Innovation
![Page 18: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/18.jpg)
Production Fund
![Page 19: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/19.jpg)
o
![Page 20: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/20.jpg)
1. Utilise the power of TV and advertise to a niche
or geo-demographic market
2. Significant reduction in price compared to a
traditional TV campaign.
3. Allows many advertisers to get on TV for the first
time
4. Only charged when the target household has
seen at least 75% of the advert. of the advert
5. We can help you get on air with our production
fund. Talk to us!
![Page 21: Grow Your Business With Targeted TV Advertising · Grow Your Business With Targeted TV Advertising Game Of Thrones. How it works. Household data is stored on the box. 1 ... of the](https://reader033.fdocuments.net/reader033/viewer/2022053001/5f05d6c47e708231d414f758/html5/thumbnails/21.jpg)
Gareth Genockey
Sales Controller, Advanced Advertising, Sky Media
086 0129812
Thank you