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Grow Your Business With PRSA

Connect with more than 31,000 communicationsprofessionals and students committed toadvancing the profession of public relations.PRSA members lead decisions and new strategieswithin their organization and within the publicrelations industry. Engage with this core group ofkey influencers and extend your business reach.

This Media Kit includes detailed information on thefollowing outreach options, which may also be bundledinto custom discounted packages:

• Corporate partnerships and event sponsorships

• International Conference sponsorship and exhibiting

• Thought leadership alliances: The Business Case for Public Relations

• Publications: Print advertising

• Custom campaigns

• Direct mail list rental

• Sustainability/CSR partnerships

• Military and government public affairs partnerships

• Educational Institutions: tailored packages

For more information on partnerships, sponsorships and other advertising opportunities, contact:

Ann Caggiano, [email protected], (212) 460-0351John D. Robinson, [email protected], (212) 460-1418

33 Maiden Lane, 11th Fl,. New York, NY 10038-5150www.prsa.org

www.prsa.org

Corporate Alliance Partnershipsand Event Sponsorship

Be a part of a prestigious group of leadersand collaborate with a unique group ofpartners. Take advantage of our variouslevels of corporate alliance partnerships,including print and Web visibility, as well asprominent recognition at PRSA events.

We also offer sponsorship packages for keyevents such as the PRSA InternationalConference, Silver Anvil Award Ceremony,Section Conferences and ProfessionalDevelopment conferences/seminars.

Partnership Levels and BenefitsPRSA maximizes all opportunities to ensureour corporate partners a favorableinvestment. All the partnership packagesbelow are negotiable and can be tailored tocomplement each partner’s goals.

Level I Platinum $75,000

Level II Gold $55,000-$35,000

Level III Silver $25,000

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International ConferenceThe PRSA International Conference, the premier event ofthe public relations industry, has an average attendance of2,500 public relations professionals, more than a third ofwhich are executive or senior-level decision makers.

Our sponsors are recognized by our 31,000 members asmajor contributors to the value and success of the PRSAInternational Conference.

In keeping with the commitment to maximize opportunitiesof a sponsorship, PRSA will serve as facilitator to supportand leverage the sponsor’s corporate identity, productand/or services Conference constituents.

• Gold level sponsorship ($10,000 value).

• Recognition at Conference as a gold-level sponsor.

• Speaking opportunity at one Professional Developmentsession.

• Exhibition booth in prominent location ($2,400 value).

• Four complimentary full registrations.

• Opportunity to distribute promotional item or material.

Webinar Presentation• PRSA will advertise, market and host one free

Professional Development webinar to entiremembership.

• Partner selects the topic, speaker and time period.

• Partner receives all registrants contact information.

Silver Anvil Award Ceremony• Gala evening event to recognize the “Best of the Best”

in public relations practices consisting of an awardspresentation followed by an elegant reception attendedby over 600 executive-level public relationsprofessionals.

• Premier level recognition with all the entitlements($10,000 value).

• Eight complimentary tickets.

• Company logo on cocktail napkins, wide-screenpresentation and signage.

PRSA Web site (www.prsa.org)• Banner ads in select Web pages.

• Listing on partners page; includes text description, links,video or other relevant redirects.

• Opportunity for content inclusion in PRSA blogs andother social media channels.

Mailings• e-Blast announcement of partnership in news release

format.

• Opportunity for inclusions of content to e-newsletter,Issues & Trends.

• Use of membership mailing list (three times).

• e-Newsletter, Chapter Alert, inclusion (eight times).

• Promotional material included in new membershipmailings.

Print Visibility• Full-page ad in the Public Relations Strategist quarterly

magazine (four times).

• Full-page ad in monthly Tactics newspaper (twelvetimes).

• Value-added advertising enhancement in the TheStrategist (one time).

• Value-added advertising enhancement in the PublicRelationsTactics (two times).

• Full-page ad in International Conference program.

• Full-page ad in Silver Anvil Award program.


Level I Platinum $75,000As a Level I Platinum partner, you’ll receive these benefits:

(A portion of in-kind will be considered.)

For more information, contact:Ann Caggiano, [email protected], (212) 460-0351

John D. Robinson, [email protected], (212) 460-14184

www.prsa.org



In keeping with the commitment to maximize opportunitiesof a sponsorship, PRSA will serve as facilitator to supportand leverage the sponsor’s corporate identity, productand/or services Conference constituents.

• Silver level sponsorship ($7,500 value)

• Exhibition booth in prominent location ($2,400 value).

• Two complimentary full registrations.


• Recognition on signage.

Webinar Presentation• PRSA will advertise, market and host one free

Professional Development webinar to entiremembership.

• Partner selects the topic, speaker and time period.

• Partner receives all registrants contact information.

Silver Anvil Award Ceremony• Gala evening event to recognize the “Best of the Best” in

public relations practices consisting of an awardspresentation followed by an elegant reception attendedby over 600 executive-level public relationsprofessionals.

• Six complimentary tickets.


PRSA Web site (www.prsa.org)• Banner ad in rotation on homepage (first position under

PRSA news).

• Listing on partners page; includes text description, linksand other relevant redirects.

• Select inclusion of content in PRSA blogs and othersocial media channels.

Print Visibility• Full-page ad in The Strategist quarterly magazine (two

times).

• Full-page ad in monthly Tactics newspaper (six times).

• Half-page ad in the International Conference program.

• Half-page ad in Silver Anvil Awards program.

Mailings• Opportunity for inclusion in e-newsletter, Issues &

Trends.

• e-Blast announcement of partnership in news releaseformat.

• e-Newsletter, Chapter Alert, inclusion (four times).

• Use of entire membership mailing list (one time).

• Promotional material included in new membershipmailings (two times).


Level II Gold $55,000-$35,000As a Level II Gold partner, you’ll receive these benefits:





In keeping with the commitment to maximize opportunitiesof a sponsorship, PRSA will serve as facilitator to supportand leverage the sponsor’s corporate identity, productand/or services Conference constituents”.

• Event sponsorship.

• Exhibition booth.

• One complimentary full registration.


• Recognition on signage.

Silver Anvil Award Ceremony• Gala evening event to recognize the “Best of the Best” in

public relations practices consisting of an awardspresentation followed by an elegant reception attendedby over 600 executive-level public relationsprofessionals.

• Five complimentary tickets.


PRSA Web site (www.prsa.org)• Banner ad on select page.

• Listing on partners page; includes text description, linksand relevant redirects.

Mailings• e-Blast announcement of partnership in news release

format.

• Tagline and logo in e-newsletter, Issues & Trends.

• Use of membership mailing list (one time).

• e-Newsletter, Chapter Alert, inclusion (two times).

Print Visibility• Full-page ad in The Strategist quarterly magazine

(one time).

• Full-page ad in monthly Tactics newspaper (three times).

• Half-page ad in International Conference program.


Level III Silver $25,000As a Level III Silver partner, you’ll receive these benefits:



An important part of PRSA’s mission is to foster more accurate andbetter-informed perceptions of the value and role of public relations in the diverse organizations it serves. One way we are approaching this is through an industry advocacy campaign, “The Business Case forPublic Relations™.”

The framework for The Business Case was created with the help of publicrelations industry leaders, including representatives of leading agencies,such as Edelman, GolinHarris, Hill & Knowlton and Ketchum; majorcorporations, like Wachovia; and Dr. Donald Wright from Boston University.The goal is to drive industry recognition and growth by helping professionalsin the field educate key audiences about public relations’ roles andoutcomes, demonstrate its strategic value and enhance its reputation.

Why Undertake Such a Campaign Now?Public relations is more vital than ever before, given the explosion ofconsumer engagement through new and social media, the collapse ofreputation and trust in major institutions and the evolving needs andconcerns of corporate CEOs. At the same time, though, the industrycontinues to suffer criticism at the hands of individuals who do notunderstand the practice and application of public relations. In broad terms,this can be considered as a “PR for PR” campaign.

How Can These Resources Benefit the Industry?The Business Case is intended to help public relations practitionersbecome better professionals, more fully equipped to explain publicrelations’ roles, outcomes and value. These benefits apply to professionalsat all career stages, as well as to the industry at large.

The resources and tools that PRSA is assembling also can be used to helppublic relations professionals:

• Measure the attitudinal and behavioral impact of public relationsprograms.

• Sell-in public relations services to their clients or seniormanagement.

• Communicate the roles, outcomes and value of public relations.

• Create a better understanding and appreciation for what we do as aprofession.

• Capture a greater share of their clients’ or organizations’investments in marketing and communications services.

• Change entrenched attitudes and perceptions about the practice ofpublic relations.

• Arm themselves with information on the latest industry research,trends and techniques.

• Establish industry-specific evaluative benchmarks.

What Will The Business Case Include?The Business Case will be official in October 2009. At that point, theresources that will be available will include:

• A list of the industry thought leaders who were involved in creatingThe Business Case, and quotes from what they had to say duringthe process.

• Suggested messagepoints to help begin theprocess of changing someentrenched attitudes andperceptions of publicrelations.

• Articles on communicating withclients or senior management aboutthe value and benefits of public relations, organized into threecategories: Convincing the CEO, Communicating the Value ofPublic Relations, and Public Relations’ Advantages vs. OtherMarketing and Communications Vehicles.

• A calendar of PRSA’s Professional Development offerings thatfeature topics and themes correlated to The Business Case. Theseofferings will include free and paid webinars, senior luncheons intop-tier cities, podcasts, blog postings and workshops at ourProfessional Interest Section conferences.

• A database of Silver Anvil case histories categorized by businessoutcome, so that users can find profiles of best-in-class publicrelations programs that have achieved business outcomes similar tothose that their clients or organizations may be pursuing. Initially, thedatabase will include four types of business outcomes: Financial,Corporate Reputation/Brand Equity, People and Public Policy.

• A list of ways that public relations professionals can utilize TheBusiness Case tools and resources, because public relationsprofessionals must serve as the catalyst for reshaping internal andexternal perceptions of our profession.

One of the first major initiatives published under The Business Case will aseries of formal recommendations to help practitioners document therelationship between public relations activities and business results. Theywill include suggested metrics and approaches for evaluating publicrelations’ influence on four main business outcomes: Financial,Reputation/Brand Equity, Employees and other Internal Publics and PublicPolicy.

Over time, The Business Case initiative will come to include research,practical tools, influencer and media outreach, and targeted careerdevelopment opportunities. It also will celebrate the positive influence ourindustry has had in the service of the public good — for example, publicrelations has changed attitudes and behaviors toward some of the world’smost pressing social issues; prevented consumer injury and illness; andraised awareness of products that have improved our quality of life.

Thought Leadership Alliance Opportunities:The Business Case for Public Relations™

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Align Your Organization with the Business Case for Public Relations

Interested in aligning your organization with The Business Case for Public Relations?

Find out about partnership, sponsorship, underwriting and other recognition opportunities by contacting:


Our Publications

Readers turn to our award-winning publications

for the latest public relations and communications

news, trendsetting ideas and proven strategies.

You can take advantage of this exposure in

various ways — from taking out a classified ad

in Tactics to building a customized multi-media

advertising campaign encompassing print, Web,

event sponsorship and corporate alliance

partnership. We will work with you to pinpoint

your advertising needs and help you find the

most appropriate ways to get your message

to the right audiences.

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Tactics 2009 Editorial Calendar (2010 available November 2009)Issue Theme Reservation Materials Ship

Deadline Deadline Date

January 2009 Preview 2009 11/24/08 12/01/08 12/26/08

February 2009 PR Writing 12/29/08 1/05/09 1/30/09

March 2009 Media Training 1/26/09 2/2/09 2/27/09

April 2009 The Green Issue 2/23/09 3/02/09 3/27/09

May 2009 Career Development 3/30/09 4/06/09 5/01/09

June 2009 Travel & Tourism 4/27/09 5/04/09 5/29/09

July 2009 Broadcast PR/Television 5/25/09 6/01/09 6/26/09

August 2009 Entertainment/Pop Culture 6/29/09 7/06/09 7/28/09

September 2009 Ethics 7/27/09 8/03/09 8/28/09

October 2009 PR Education 8/31/09 9/07/09 9/25/09

November 2009 Technology/Web 2.0 9/28/09 10/05/09 10/30/09

December 2009 Media Relations 10/26/09 11/02/09 11/27/09

Public Relations TacticsSpecifications

Ad Size w x hFull page 10˝ x 13˝Junior page 7˝ x 10˝Half page 10˝ x 6¼˝Quarter page 4 7/8˝ x 6¼˝Eighth page 2 5/16˝ x 6¼˝

Contact us for rate information.

Production InformationTactics is printed web offset on 30 lb.newsprint.

Specifications• CMYK• No bleeds• All fonts must be loaded.• High resolution PDF preferred.

Tactics is PRSA’s award-winning monthly tabloid-stylenewspaper featuring news, trends and how-to information for public relations professionals.

Recent awards for Tactics:

2008 Magnum Opus Award: Silver Award (“Best Overall Editorial”)

2008 SNAP Award: Silver Award (newspapers, general excellence)

2008 IAVA/Communicator Award: Silver Communicator Award of Distinction

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Strategist 2009 Editorial Calendar (2010 available November 2009)

Issue Theme Reservation Materials Ship DateDeadline Deadline

Winter 2009 2009 Preview/Financial Communications 1/12/09 1/19/09 2/06/09

Spring 2009 Social Media 4/06/09 4/13/09 5/08/09

Summer 2009 Crisis Management 7/06/09 7/13/09 7/31/09

Fall 2009 The Business Case for Public Relations/

2009 PRSA International Conference 9/21/09 9/28/09 10/23/09

Strategist SpecificationsAd Size w x hFull page 8¼˝ x 10¾˝Half Page 8¼˝ x 53/8̋Inside Cover 8¼˝ x 10¾˝Back Cover 8¼˝ x 10¾˝

• Book trim size: 8¼˝ w x 10¾˝ h

• CMYK• Bleeds = +1/8” per side• All fonts loaded• High resolution PDF

The Strategist is the only magazine that addressesexecutive-level public relations practitioners. Mailedquarterly to members, the expert contributors engage inintelligent, well-reasoned debate and insightful commentaryconcerning the most demanding public relations issues.

Recent awards for The Strategist:

2008 Magnum Opus Award: Bronze Award (single issue — Summer 2008)

2008 IAVA/Communicator Award: Silver Communicator Award of Distinction

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Additional Outreach Opportunities

Custom CampaignsWe design customized campaign packages incorporatingmultiple advertising components at reduced rates.

Direct Mail ReachGet your messages directly into the mailboxes of PRSAmembers. Looking for direct mail opportunities? We canprovide targeted messaging to our member list based ongeographical region, industry segment and affiliation with aPRSA Professional Interest Section.

Rates: $265/thousand names + $85 set-up fee

Set-up fee not charged for entire list.



www.prsa.org11

www.prsa.org

Sustainability/CSR Partnerships

Serve as an inspiration for others to join in thisimperative global initiative and showcase yoursustainability business practices in partnership withPRSA. Custom partnership packages are available.

Why Partner with PRSA on Sustainability?• PRSA members embrace ethical conduct. PRSA’s foundation is based upon a

Member Code of Ethics, backed by a Board of Ethics and Professional Standards.

• PRSA members recognize excellence. PRSA’s Silver Anvil Award is recognized asthe premier award of the public relations industry, with categories including PublicService and Community Relations.

• Dedicated CSR Special Interest Section: A group comprised of 166 membersspecializing in SCR communication and public relations.

• PRSA has worldwide influence. PRSA is a founding member of the Global Alliancefor Public Relations and Communication Management, an organization of Globalpublic relations societies encompassing more than 160,000 professionals aroundthe world.

PRSA partners with leaders and is extending our work with Dow Jones and the DowJones Sustainability Index (DIGSI), Boston College Carroll School of ManagementCenter for Corporate Citizenship, Sustainable Life Media and CSRwire, to share andcommunicate best practices and experiences.



www.prsa.org

Sustainability

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www.prsa.org



www.prsa.org

The Public Relations Society ofAmerica (PRSA) continues to embracethe pivotal role of public affairs inoperations of military and governmentorganizations in a variety of ways.

• PRSA recognizes excellence in government and public affairsthrough its annual Silver Anvil Awards. This year’s awardrecipients include:

• U.S. Fish & Wildlife Service and the U.S. Army

• North American Aerospace Defense Command

• Maricopa Association of Governments & Arizona DOT

• Marine Expeditionary Force Public Affairs Office

• Multi-National Forces-West Public Affairs Office

• Office of National Drug Control Policy

• PRSA has a dedicated Public Affairs & GovernmentProfessional Interest Section, comprised of 567 memberswhose objective is to enhance the knowledge and skills ofpublic affairs communication specialists in all levels ofgovernment and branches of the military.

• PRSA has many group partnerships comprised ofgovernment organizations including FEMA, Air Force PublicAffairs, U.S. Coast Guard, U.S. Army-Ft. Huachuca, Multi-National Force-West-U.S. Marines and NASA GlennResearch Center.

• PRSA teaches best practices by offering best-in-classProfessional Development programs specifically focused onmilitary and government public affairs. Sessions include:

• “High-Stakes Consequences in a Low-Trust Environment:Lessons Learned From Guantanamo Bay’s Battle ofReputation”

• “Social Media: Learn From the Air Force & Associations How to Leverage Technology to Meet StrategicCommunication Goals”

• “Crisis Communications: What Public Relations PractitionersCan Learn From the Military”

• “Communications Leadership: Synchronizing the EnterpriseWith Perspective on Diverse Communications”

• “The Joint Information Center (JIC) & Media Relations DuringDomestic Incidents”

• Wounded Warrior Care: Practical Applications in StrategicCommunications

• Department of the Navy Environmental Program: Issues &Public Affairs Challenges

PRSA will design a custom sponsorship and advertisingcampaign for you associated with our military and governmentpublic affairs initiatives.

Partnering with PRSA in Support of Military and Government Public Affairs

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www.prsa.org

Educational Institutions: Tailored Packages

Prospective Scholars

PRSA members are your futurescholars. Engage prospectivestudents seeking graduate degreesand professional certifications inpublic relations and communications.• Align with students seeking graduate degrees in public

relations/communications.

• Publicize degree programs and professional certificationcourses for mid-career professionals.

• PRSA members value continuing education andprofessional development. According to PRSA’s 2005membership survey, a third of PRSA members took acontinuing education course for a certificate program.

• More than 600 PRSA members are active in ProfessionalInterest Sections for educators such as Educators Academyand Counselors to Higher Education.

• PRSA’s community includes 10,000 students in our studentorganization (PRSSA).

• PRSA members are engaged in diverse communicationdisciplines such as media relations, corporatecommunications, health care, education, social media,community relations, government and public affairs.

PRSA offers significant value and outreach opportunities for educational institutions.• All outreach opportunities for educational institutions are

discounted from regular rates.

• Bundled packages with significant discount:

– Discounted rates of 40 percent on all outreachopportunities for educational institutions.

– Job postings for PRSA Jobcenter permanentlydiscounted at $150.

– Package rates for bundled outreach opportunities.

• Sponsorship opportunities centered on professionaladvancement.

Showcase your educational programs through PRSA’s print and online venues.• PRSA’s print publications include Public Relations Tactics

(monthly newspaper) and The Public Relations Strategist(quarterly magazine).

• PRSA online options include banner space on key areas ofPRSA Web pages and the Jobcenter.

Continued

Contact us for a custom outreach campaign for your school.Call Lisa Franklin at (212) 460-1475 or e-mail [email protected].

www.prsa.org

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www.prsa.org

Contact us for a custom outreach campaign for your school.Call Lisa Franklin at (212) 460-1475 or e-mail [email protected].

www.prsa.org

Partner with us at the largest annual gathering of public relations professionals, the PRSA International Conference.• Participate as a sponsor or exhibitor to showcase your school

to thousands of students and professionals.

• Serve as an education thought leader at Meet the Expertsroundtables.

• Conference sponsors/exhibitors have included: BrighamYoung University, Gonzaga University, New York University,Suffolk University, Temple University, Syracuse University,George Washington University, Michigan State University andWalden University.

The PRSA Jobcenter, our employment and career resource site, offers discounted rates for schools.Connect with thousands of jobseekers skilled in public relationsand communications to recruit for professors, mediastrategists, marketing managers and other communicators.

• Recruit for faculty positions: professor of communications,guest lecturer of public relations.

• Recruit for non-faculty positions: director of marketing,communications specialist, public relations director.

• PRSA publicizes your job posting in multiple venues such asJobcenter, Twitter, Facebook, LinkedIn, PRSA Web site ande-mail blasts to members.

• Post a banner ad within the PRSA Jobcenter.

Educational Institutions: Tailored Packages

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www.prsa.org

Grow Your Business With PRSA › AboutPRSA › MediaKit_and...Grow Your Business With PRSA Connect...

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