Grow Your Business with Microsoft’s Application Platform Scott Allen Solution Specialist Microsoft...
-
Upload
ashley-nash -
Category
Documents
-
view
217 -
download
0
Transcript of Grow Your Business with Microsoft’s Application Platform Scott Allen Solution Specialist Microsoft...
Grow Your Business with Microsoft’s Application
PlatformScott AllenSolution Specialist Microsoft New Zealand
Ben GreenProduct ManagerMicrosoft New Zealand
Agenda
1. What is the Application Platform?2. Application Platform Optimisation
(APO) Model3. Making Money with Business
Intelligence4. Making Money with SQL migration5. Launchwave 2008 – ‘Heroes Happen
Here’
What is Microsoft’s Application Platform?Forrester defines an application server platform as “infrastructure software for building Web and composite applications and, increasingly, applications based on service-oriented architecture (SOA) design principles”.
Core Infrastructure Application PlatformProducts Windows Server
Windows SBSSecurityManagement
SQL ServerBizTalk ServerDeveloper ToolsOther Servers
The Microsoft Application Platform is a portfolio of technology capabilities, core products, and best practice guidance focused on helping IT and development department’s partner with the business to maximize opportunity. The core products of the Microsoft Application Platform are:
• SQL Server• Visual Studio 2005• BizTalk Server 2006.
Forrester’s Application Server Platforms Wave
In July 2007 Forrester evaluated 9 vendors in the assessment – BEA Systems, IBM, Magic Software, Microsoft, Oracle, Pegasystems, Red Hat’s JBoss Division, SAP and Sun Microsystems – each offering application life-cycle coverage and a cohesive product or suite of products.
Forrester evaluated these nine vendors in five different scenarios –
1. Application Server Platforms2. Conventional Platforms for Web Applications3. Conventional Platforms for SOA Applications4. Java/J2EE and Java EE Platforms5. Independent SOA Platforms
Microsoft placed as a leader in every evaluation, except the Java-specific scenario
Forrester’s Application Server Platforms Wave
http://www.microsoft.com/presspass/itanalyst/default.mspx.
Increase AgilityManage
Information
Performance management
Reduce Application Backlog
Drive App Impact
Enables a dynamic application environment that supports business growth, increases competitive
advantage, and helps control costsBusiness
DriverPlatform
Investments
SOA and BPM
Scalable data platform
Pervasive BI
Application development
User Experience
Microsoft’s Application Platform
Business Driver
Platform Investmen
ts
Static, disparate applications and platforms
Standards-based, flexible business applications
More adaptive application platform driving core applications and business processes
Fully service-oriented, dynamic application platform
Cost Center More Efficient Cost Center
Business Enabler
Strategic Asset
How do you get there?Application Platform Optimization Model
Infrastructure OptimizationBuilding a People-Ready Business
• Provides capability framework to help you build an optimized infrastructure (not Microsoft-specific)
• Establishes a foundation based on industry analyst, academic, and consortium research
• Provides guidance and best practices for step-by-step implementation
• Drives cost reduction, security and efficiency gains
• Enables agility
Model-Based Approach
Application PlatformOptimization Model
Devices Web
Windows
Office
User Experience
Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions
Complete and integrated BI offering
Widespread delivery of intelligence through Microsoft Dynamics and Microsoft Office
Enterprise-grade and affordable
Business Intelligence
Flexibility, lower cost
Heterogeneous environment
Competitive agility
Flexible value chainProductivity, component reuse
Loosely coupled & adaptable
Business IT OperationsArchitecture &Development
SOA and Business Process
WebServices
Compact Edition
Data Management
Development
Operations Development PMO
Our Focus: Friction-FreeDeploymentSupport Rich Internet Apps and composite appsDesign for manageability and security
http://www.microsoftio.com/
•Business Intelligence
BizTalk Server TrainingBizTalk 2006 R2 Jumpstart Training (2 Days)
The course will explore new functionality such as WF and WCF integration with BizTalk, but assumes some existing knowledge in these areas. The course also explores the new EDI and RFID technologies.Prerequisites:
Experience with Visual Studio 2005, C# and .NET development.1+ year of experience with BizTalk Server 2006 is essential.
AUCKLAND – Dates TBC - register your interest by emailing [email protected]
Designing and Developing BizTalk 2006 and 2006 R2 Solutions (3-day workshop)
BizTalk Architecture – Standards - BizTalk Tools - Development and Web ServicesDebugging and monitoring - Business Rules Engine - Single Sign-On - Deployment and
administrationAdvanced techniques (time permitting) - Hands-on Labs (real-life, end-to-end scenario)Cost $1500 per personLocation Microsoft or on client PremisesDate – Organised as required Email [email protected] to arrange your training
Agenda
1. What is the Application Platform?2. Application Platform Optimisation
(APO) Model3. Making Money with Business
Intelligence4. Making Money with SQL migration5. Launchwave 2008 – ‘Heroes Happen
Here’
Gartner Survey of 1,400 CIOs
1,400 CIOs in more than 30 countries representing $90B+ in IT Spending
Average BI budget will increase by 4.8%
InformationWeek article on BI Spending77% of respondents
Less than a quarter of workers use BI software todayOnly 8% report more than half of employees use BI softwareBut, 38% say more than half of their employee’s will use BI software in two years
Gartner: “Business Intelligence will surpass security as their [CIOs] top technology priority this year.”
http://www.gartner.com/press_releases/asset_143678_11.html
http://www.informationweek.com/showArticle.jhtml;jsessionid=IFNUVEI1VUFNYQSNDBOCKH0CJUMEKJVN?articleID=181500685
BI Offers
Awareness & Interest Trial & Evaluation Purchase Deploy
Sales Cycle
White Paper Custom Assessment Discount Vouchers
Industry/Analyst Paper
Proof of Concept Financing
Customer Guides
Software Evaluation &
Trial Kits
Assessment Not for Resale Software
Resource Toolkits
Seminar Workshop
Case Studies
Offer Type
New Deployment
Competitive Migration Upgrade Cross Sell /
Up Sell Renewal
Business Opportunity
Top Resources For BI PartnersBI and Performance
Management Partner Portals BI Training FrameworkMicrosoft Partner Program Specializations
APO/BPIO Partner Sales Tool Kit BI Ready-To-Go CampaignBusiness Intelligence Resource Kit DVD
Performance Management PortalBusiness Intelligence Portal
Performance Management - IWBusiness Intelligence - DM
BI Resource Kit
• Hands-on-lab Image and scripts• Recorded Web Casts• Technical Resources• Case Studies
• News and Reviews• Whitepapers• Videos
www.microsoft.com/bi
Achieving The BI SpecializationCurrent Certification RequirementsEmploy or contract with two individuals, each of whom must have passed at least one of the following Microsoft exams • Microsoft Exam 70-431 : TS: Microsoft SQL Server 2005 -
Implementation and Maintenance• Microsoft Exam 70-445 : PRO: Designing Business Intelligence
Solutions Using Microsoft SQL Server 2005 Analysis Services • Microsoft Exam 70-446 : PRO: Designing a Business Intelligence
Infrastructure Using Microsoft SQL Server 2005 (available in 2007)• Microsoft Exam 70-228 : Installing, Configuring, and
Administering Microsoft SQL Server 2000 Enterprise Edition• Microsoft Exam 70-229 : Designing and Implementing Databases
with Microsoft SQL Server 2000 Enterprise Edition
Customer Reference RequirementsSubmit at least three customer references that showcase business intelligence services, reporting, tools, and application solutions using SQL Server technology
NZ Business Intelligence Activities
• PPS Launch at NZ Connect Events– October 16th Chch, 23rd AKL, 30th WGTN
• BI Breakfast in Wellington October 11– Business Decision Maker (1:few)
– Partner speakers– Used for starting conversations with BDMs about Microsoft BI
• BI Day in December 4TH • Technical Decision Maker/IT Pro (1:many)
• 200-300 level awareness/lead gen that includes how to’s and best practices
• Used for education and awareness of Microsoft’s BI offerings and to generate lead
41%Do not
Agenda
1. What is the Application Platform?2. Application Platform Optimisation
(APO) Model3. Making Money with Business
Intelligence4. Making Money with SQL migration5. Launchwave 2008 – ‘Heroes Happen
Here’
Database Server TrackerMicrosoft Server Tracker Scorecard FY07 - OS and Workloads - Email, DB, Direct Services
Email / Database / Dir Svcs / Others
Traditional Servers & PCs Used as Servers - Installed BaseEmail Server Used (Server Based) Database Server Used (Server Based) Directory Services Used (Organization Based)Server IB Workloads by OS (Overall Unsegmented)
Significance testing at 95% reliability
Total
FY05 FY06 FY07 w/o Edu FY07
Traditional Servers & PCs Used as Servers - Installed Base
Database Server Used (Server Based) (=100%)Microsoft 53% 74% 71% 71%Microsoft SQL Server 2000
50%
32% 29% 30%Microsoft SQL Server Version 7 9% 2% 2%Microsoft SQL Server Version 6.5 or earlier 1% 2% 2%Microsoft SQL Server 2005 1% 7% 7%Microsoft SQL Server (version unknown) 4% 5% 5%Microsoft Access 1% 27% 26% 25%FoxPro \ Microsoft FoxPro 0% 0% 0% 0%Microsoft (Others) 1% 0% 0% 0%Oracle 0% 5% 4% 4%IBM DB2 0% 1% 1% 1%Informix 1% 1% 0% 0%Sybase 1% 0% 2% 2%MySQL 3% 12% 6% 6%Postgres/PostgreSQL 0% 3% 0% 0%Pervasive/Pervasive SQL 0% 0% 3% 3%Progress N/A N/A 1% 1%SQL unspecified 0% 0% 0% 0%Ingres 0% 0% 0% 0%Don't Know 0% 0% 0% 0%Other 43% 13% 12% 12%
Base: Orgs using trad svrs or PC/svrs N/A 206 241 279Confidence Intervals (max %) - based on 95% reliability N/A 6.8% 6.3% 5.9%
30
Upgrade to SS2005 TriggersKey IT ScenariosHigher Availability Multi-terabyte data warehouse/Large OLAPEnterprise Reporting & AnalyticsMS Platform Pull Through (SharePoint, BizTalk, etc.) IT Lifecycle ManagementPlans to upgrade SAP/Siebel/vertical apps (next version)Hardware upgradeRe-write Legacy LOB applicationMove from dept. to datacenter deployment Special EventsCorporate acquisitionChange in CXO (e.g. CIO, CTO)
32
Mainstream SupportMainstream Support is the first phase of the product
support lifecycle.At the supported service pack level, Mainstream Support includes:
Incident support (no-charge incident support, paid incident support, support charged on an hourly basis, support for warranty claims)
Security update support The ability to request non-security hotfixes
Extended SupportThe Extended Support phase follows Mainstream
Support for Business and Developer products. At the supported service pack level, Extended Support includes:
Paid support Security update support at no additional cost Non-security related hotfix support requires a
separate Extended Hotfix Support Agreement to be purchased (per-fix fees also apply)
Please note: Microsoft will not accept requests for warranty support, design changes, or new features during the Extended Support phase
Extended Support is not available for Consumer, Hardware, Multimedia, and Microsoft Dynamics products
http://support.microsoft.com/lifecycle/
Campaign Resources:SQL Server Go to Market Content: SQL Server 2005 Upgrade Deck TDMSQL Server 2005 Upgrade Deck BDM SQL Server Sales Quick Reference guides: SQL Server 2005 sales quick reference guideSQL Server 2005 Upgrade sales quick reference guide SQL Server Partner Sales and Marketing Resources: Sales toolsSQL Server 2005 Partner Job AidSQL Server 2005 Partner datasheets These are tools for partner’s telesales reps to guide them on how to
position customer campaign opportunities with their customers why they should migrate from Oracle to SQL Server 2005, and Business Intelligence
SQL Server 2005 Upgrade Telesales call guide Marketing ToolsDirect mail pieces your partners can use to solicit interest in SQL Server
2005 in their accountsSQL Server 2005 family direct mail piece RESOURCES Microsoft Partner trainingPartner Marketing CenterData Management Solutions Competency
34
Engaging in this Opportunity
• BDM/TDM decks• Technical Resource kit (DVD)• Partner webcasts (offering, compete)• Marketing collateral on SQL Upgrade, case
study• MSPP SQL competency materials• WWPC participation• Customer campaign events participation • Subsidized advertising and promotion
(online/offline)• DGAP campaigns• Telesales/Event leads • Datasheet, Battle cards• Subsidized webcasts – Finance / Vertical
publications
Resource DVDs
• SS2005 Upgrade DVD (partner version)• Combines evaluation software, business value
whitepaper, data sheets, case studies, etc. for SQL Server 2005.
• * Special Partner Content – BDM/TDM decks, Demand Generation templates
35
Partner Version
Scheduled SQL Training
Upsize your Access Databases to
SQL Microsoft Access to SQL migration1 day
course ($580+GST per person)WELLINGTON 1 or 2 NovemberAUCKLAND 5 or 6 November
Upgrade from Microsoft® SQL Server™ 2000 to Microsoft SQL Server 2005
‘Updating your Database Administration skills to SQL Server 2005 course ($1605+ GST)
AUCKLAND 23 - 25 OctoberWELLINGTON 29 - 31 October
Register at auldhouse.co.nz or call 0800 835 835
Steps to CertificationBefore you register for an exam, you should become familiar with the exam's objectives by reviewing the associated prep guide. Candidates are expected to have hands-on experience working with the product or technology for each test.Full details of how you can prepare for your MCP Exam is at:http://www.microsoft.com/learning/mcpexams/prepare/default.mspx Register for your Exam with Prometric, either online at http://www.microsoft.com/learning/mcpexams/register/prometric.mspx or by telephone: 0800 444 1603 quoting your voucher number. Also get a second chance to pass your Microsoft Certification exam!For a limited time, you can get a free, second shot at any IT professional, developer, or Microsoft Dynamics certification exam. Just register for this offer before your first exam, and you will get two chances to pass. To register for Second Shot please visit http://www.microsoft.com/learning/mcp/offers/secondshot/default.mspx
Campaign Resources:• More information on database
migration, including tools, customer case studies and comparison studies, is available at the Migrate to SQL Server Web site
• SQL Server Migration Assistant (SSMA) tools are for database migration wins and compete against expensive database vendors such as Oracle and Sybase.
38
Campaign Resources:• Data sheet for Technical Decision
Makers
39
Campaign Resources:• Business Value of Upgrading Whitepaper
40
Campaign Resources:• Flyer and eDM
41
Agenda
1. What is the Application Platform?2. Application Platform Optimisation
(APO) Model3. Making Money with Business
Intelligence4. Making Money with SQL migration5. Launchwave 2008 – ‘Heroes Happen
Here’
CAMPAIGN OVERVIEW:
Demonstrate to our technical audiences how Microsoft’s next generation application platform, with Windows Server 2008, SQL Server 2008, and Visual Studio 2008, can make them a hero in their organization. Establish Microsoft’s thought leadership across Web, Security, and Virtualization. Build momentum and excitement through launch, and monetize this momentum post-launch.OPPORTUNITY
Grow Microsoft’s share across Web, Security, and Virtualization, +2 pts ahead of x86 Server market, and contribute to revenue growth.
Drive SQL deeper into the data center and facilitate ISV adoption.
Launch Visual Studio as the development platform for Software + Services, to fuel adoption and growth.
Contribute to audience NSAT Developer + ITPRo
2008 Launch Wave HEROES HAPPEN HERESTRATEGIES
1. Establish Microsoft as the application platform thought leader, through positive Technical Audience experience.
2. Accelerate adoption of wave launch products through evangelism and RDP success, compelling customer evidence, and mass trials.
3. Deliver Field, Partner, and Customer Readiness & Engagement, to build a rich ecosystem that will drive long-term growth of our application platform.
Windows Server Longhorn
Virtualization
Web
Security
SQL Server Katmai
Enterprise Data Platform
Beyond Relational
Dynamic Development
Pervasive Insight
Visual Studio Orcas
Rich Web Platform
Rich Client Platform
Developer Productivity
Team Collaboration
Support Latest Platforms
SQL Server Release Schedule
Note: CTPs approximately every 60 days beginning Tech∙Ed
2010 - 2011
RTM
SQL Server “vNext++”
SQL Server 2005 SP2
2007Q4/05
SQL Server 2005
Q2/06
SQL Server 2005 SP1
Q1
2008
TechEdCTP3
Q2 Q2
JOINTLAUNCH
Q1
PromotionsPromo name
Duration Audience
Programs covered
Offer summary Notes
Competitive migration promo(This is an similar to the promo that ran from Nov 2005 to June 2007)
1-Sept-07 to 30-June-08
Partner and Internal
Enterprise Agreement, Select License, Multi-Year Open License, Open License Value, Open License;
50% discount on SQL Server Enterprise Edition license, provided the customer buys regularly priced Software Assurance
50% discount on SQL Server CAL license, provided the customer buys regularly priced Software Assurance
25% discount on SQL Server Standard Edition license, provided the customer buys regularly priced Software Assurance
Discount is calculated from each waterfall level, so a customer at Select D gets the same percentage discount as a customer at Open NL
True up pricing is not available on these promotional SKU’s –additional purchases after the promotion timeframe will need to be made on the standard SQL Server SKU’s
Eligibility limited to customers migrating from: Oracle Enterprise, Oracle Standard, IBM DB2 Enterprise, IBM DB2 Workgroup, Informix, Sybase ASE, Hitachi HiRDB, Fujitsu Synfoware, Natural/Adabas, C/Side, Hyperion Essbase, Business Objects, Cognos, Microstrategy, NCR Teradata, Progress, Centura, Gupta and SAS
Upgrade promo
1-Nov-07 to 1-May-2008
Partner and Internal
Enterprise Agreement, Select License, Multi-Year Open License, Open License Value, Open License; Select Local and US Govt
25% off the L when you purchase SA This covers EE, SE Covers Proc, Server or CAL
Discount is calculated from each waterfall level, so a customer at Select D gets the same percentage discount as a customer at Open NL
True up pricing is not available on these promotional SKU’s –additional purchases after the promotion timeframe will need to be made on the standard SQL Server SKU’s
Eligibility: customers must have SQL 7.0 or SQL 2000 and be using the offer to upgrade those licenses
END
• Partner with Windows Server & Visual Studio for biggest joint launch in company history
• End-to-end product launch experience spanning the entire product release
SQL Server 2008 Strategy, Tactics & Timings
Influencer Wave
EarlyAnnouncement
Wave
Broad Readiness & Early Adoption Wave
Product Release & Broad Announcement Wave
(Product Ship & Launch Events)
Post Launch (Trial and
Evaluation)
Version CTP-1/2 CTP-3/4 CTP-5 CTP – 6 Final RTM Next Version SQL Server 2008
Approx. Dates
March 15 - June 4 – Sept. 11 Sept. 12 - Nov. 6 Nov. 7 - February February April May+
Strategy Drive Influencer knowledge and readiness to support the broad
audience. Initial product release announce.
Provide knowledge and predispose broad audience to purchase and
deploy product upon release.
Enable broad audience to share
in the launch experience, increasing
engagement with Microsoft.
Demonstrate product value
through customer and partner
evidence.
Tactics Extend and support CTP-1 participation to key influencers (NDA only)
Broadly announce product delivery and estimated release timings(BI, TechED)
Support broad US/International audience experience through CTP direct use.
Create compelling customer and partner evidence
Build excitement around launch
Deliver customer and partner evidence
Global Joint product Launch Event
Subsidiary Launch Events
Product Released
Subsidiary Launch Events Cont.
Support the evaluation experience through community and training, post launch
Train users on the product
What does success look like?
• Business model (what do I need to do differently in my business for this opportunity? Levels of investment)
• People (Can I up skill existing staff, do I need to build a team from scratch, what is the labour market like for the skills I need?)
• Customer engagements (MS campaigns, focus on existing customers, etc)
Next Steps
• Training & readiness (what on-line training is available, what is MS or Ace/Auldhouse currently scheduling?)
• Competency attainment (what are the key certifications required for the competency or specialisation?)
• Who do I speak to? (Product manager, PAM etc)
Business Intelligence 1 1 + 4.8%
Enterprise Applications (ERP, Supply Chain, CRM, etc.)2 * + 4.5%
Servers and Storage Technologies (Virtualisation) 3 9 + 3.9%
Legacy Application Modernisation 4 10 + 3.6%
Security Technologies 5 2 + 3.4%
Networking and Voice and Data Communications (VoIP) 6 8+ 3.2%
Service-Oriented Applications and Architecture 7 7 + 3.2%
Technical Infrastructure Management and Development 8 12+ 3.0%
Document Management 9 * + 2.9%
Customer Sales and Service Technologies 10 5 + 2.5%
To what extent will your investment in each of the following technologies change in 2007?
Ranking
*New question for 2007
Spending Increase
2007 CIO Technology Priorities
CIOs Are Investing in Technologies That Support Enterprise Competitiveness
Source: Gartner EXP CIO Survey (2007)
2007 2006