GROW WITH HUBSPOT · GROW WITH HUBSPOT J O N D I C K. J O N D I C K ( @ J O N D I C K ) ... Jon...
Transcript of GROW WITH HUBSPOT · GROW WITH HUBSPOT J O N D I C K. J O N D I C K ( @ J O N D I C K ) ... Jon...
GROW WITH HUBSPOTJ O N D I C K
J O N D I C K
( @ J O N D I C K )
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
83%
45% 37%28% 23% 21% 20% 19%
4%
Website Videos Email Blog Facebook
Messenger
Twitter Live chat Download
Content
Other
53%39% 34% 33% 30%
18%3%
Website Phone Contact Us
FormLive Chat Self Service Facebook
Messenger
Other
62%48% 42% 36%
21%10% 5% 1%
Email Phone Live Chat Contact Us
Form
Messenger
Twitter Slack Other
SA
LE
SM
AR
KE
TIN
GS
ER
VIC
E
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
Jon Dick
@jondick#INBOUND18
Jon Dick
Every thought leader, every day
83%
45% 37%28% 23% 21% 20% 19%
4%
Website Videos Email Blog Facebook
Messenger
Twitter Live chat Download
Content
Other
53%39% 34% 33% 30%
18%3%
Website Phone Contact Us
FormLive Chat Self Service Facebook
Messenger
Other
62%48% 42% 36%
21%10% 5% 1%
Email Phone Live Chat Contact Us
Form
Messenger
Twitter Slack Other
SA
LE
SM
AR
KE
TIN
GS
ER
VIC
E
0% 10% 20% 30% 40% 50% 60% 70% 80%
Base: 404 marketers and salespeople who are level and above in the US and UK
Source: HubSpot Go to Market Survey, Q2 2018
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
@jondick#INBOUND18
51% | Book a Meeting
30% | Call Sales
19% | Chat
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
What services or features are offered in your chat experience?
What services or features are offered in your chat experience?
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
60%
14%13%
10%
0%
10%
20%
30%
40%
50%
60%
70%
Just outside sales, 13%
We have a combination of inside and outside sales, 72%
Just inside sales, 15%
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
71%don’t trust sponsored
social media ads
65%don’t trust company
press releases
55%don’t trust companies
they buy from as
much as they used to
81% of buyers trust family
& friends’
recommendations
over companies
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
@jondick#INBOUND18
●
●
●
1. Build a great
product
2. Invest in customer
marketing
3. Invest in education
and support
@jondick#INBOUND18
@jondick#INBOUND18
Communicate how and
when customers want
Prioritize your
prospects over your
process
Help your
customers be heard
@jondick#INBOUND18
Of course, we all know
what the most dangerous
animal in the world is…
“It is not the strongest of the
species that survives, nor
the most intelligent that
survives. It is the one that is
the most adaptable to
change.”-Charles Darwin
@jondick#INBOUND18