Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
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Transcript of Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
![Page 1: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'](https://reader036.fdocuments.net/reader036/viewer/2022081520/58a21ad81a28abff418b5ae1/html5/thumbnails/1.jpg)
![Page 2: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'](https://reader036.fdocuments.net/reader036/viewer/2022081520/58a21ad81a28abff418b5ae1/html5/thumbnails/2.jpg)
![Page 3: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'](https://reader036.fdocuments.net/reader036/viewer/2022081520/58a21ad81a28abff418b5ae1/html5/thumbnails/3.jpg)
It is difficult when your core service becomes a luxury,in a recession paying for a courier was like buying an expensive
handbag.
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We were drowning and we kept explaining the water to each other.
We needed new insights, when there are fundamental changes inthe market insights are more valuable than investment.
![Page 5: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'](https://reader036.fdocuments.net/reader036/viewer/2022081520/58a21ad81a28abff418b5ae1/html5/thumbnails/5.jpg)
We went out and listened to our customers. We identified customer pain pointsand delivered solutions.
![Page 6: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'](https://reader036.fdocuments.net/reader036/viewer/2022081520/58a21ad81a28abff418b5ae1/html5/thumbnails/6.jpg)
By working on the customers agenda we delivered sustainable solutionsthat were embedded in their business.
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Everybody works in sales
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Love Your Margins
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Pipeline
Understand the science of sales
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Beware of disruptive technology
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Design solutions around customerspain points
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Take the plunge
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worldBOX.ie was born
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Pick the 3 things you are good at and build on those
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Eat the frog
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Every customer complaint is an opportunity to create an advocate
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Fish where the fish are