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W o r l d l ea d e r

i n s ma l l d o m e s t i c

e q u i p m e n t

O ve r 2 0 0 m i l l io n p rod uc t s so ld i n 2 01 2

2 01 2 sa les 4, 06 0 M

O pe ra t i ng res u l t f ro m ac t i

v i t y 415 M

25, 0 0 0 e m p lo yees wo r ld w ide

4 3. 4 %o f t he ca p i t a l he ld b y t he

fo u nd i ng G ro u p

O u r co r po ra t e m iss io n

To ma ke da y - t o -da y l i fe ea

s ie r a nd mo re

ag reea b le a l l a ro u nd t he w

o r ld

Sales over the last 3 yearsin millions

3,652 3,963 4,060

2010 2011 2012

CORPORATE BROCHURE 2013

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Building onour momentum

With a presence in nearly 150 countries, the Group is continuing its long-term

international expansion and consolidating its leadership by combining

a global vision with a local approach.

Canada, United States, Mexico700 employees11% of sales5 marketing companies1 industrial site

NORTH AMERICA

Argentina, Brazil, Chile, Colombia, Peru, Venezuela 2,800 employees11% of sales6 marketing companies6 industrial sites

SOUTH AMERICA

29 industrial sites

65 marketingoffices

Top ranking market positionsin more than 25 countries

For several years, the Group has been developing a network of stores under its own names to complement its other retail circuits. This network is now deployed in

nearly 50 countries and has over 1,500 stores, more than 1,000 of them in China.The Group opened its first stores in Russia in 2012, and it launched its first base in Dubai in 2013.

GROUPE SEB RETAIL, A DARING STRATEGY

World no. 1 in Cookware Pressure cookers Irons and steam generators Electric kettles Steam cookers Toasters Deep fryers Informal mealappliances Kitchen scales Bathroom scales

Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, United Kingdom7,200 employees

36% of sales, including 17% in France14 marketing companies12 industrial sites

WESTERN EUROPE

Australia, China, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea,Taiwan, Thailand, Vietnam13,400 employees

24% of sales15 marketing companies8 industrial sites

ASIA PACIFIC

Central and Eastern Europe, India, Russia, Turkey, Ukraine,United Arab Emirates

900 employees18% of sales

25 marketing companies 2 industrial sites

CENTRAL EUROPE, RUSSIAAND OTHER COUNTRIES

Groupe SEB awarded the "Human Capital Trophy" prize(Le Monde/Michael Page)

Groupe SEB receives the "Laurat de l'audace" for its

performance in China (OC&C Strategy Consultants) Rewarded three times by the magazine Institutional Investor

for the quality of its financial information

PRIZES AND AWARDS 2012

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24 iconic brandsGlobal or local, our brands are at the heart of the trust we have built up with

consumers and retailers all over the world. They offer a solid and consistent base for the development of the Group and its products.

Six international brands with strong values, driving the Group's innovation forward.

18 complementary brands for local or multi-regional markets, relaying a strategyof multi-segment, multi-channel development.

France Belgium:

North America:

South America:

Eurasia and Asia Pacific:

Groupe SEBLes 4 M - Chemin du Petit Bois - BP 172

69134 Ecully Cedex France

+33 (0)4 72 18 18 18www.groupeseb.com

A s us t a i na b le de ve lo p me n

t a p p roac h roo t ed i n t he h

ea r t

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:

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t h ic a l p r i nc i p le s a re re s pec te

d

P u r s u i ng a s oc i a l re s p o n s i

b i l i t y p o l ic y

De ve l o p i ng te r r i t o r ie s a nd

c o m m u n i t y c o m m i t me n t

C re a t i ng s u s t a i n a b le i n n o v a t i o n s t o mee t c o

n s u me r need s

Red uc i ng t he e n v i r o n me n t a

l i m p ac t

Ho r izo ns 2 01 2: E m p l o yee s h a

re h o ld i ng p l a n i n 3 0 c o u n t r ie

s.

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ac t i o n s t o c o m b a t e xc l u s i o n

a nd ac h ie ve a be t te r l i fe f o r

e ve r y o ne . I n 2 0 1 2, t he F o u

nd a t i o n s u p p o r ted 4 7 p r o jec

t s.

Ce r t i f ic a t i o n s *: 91 % o f i n te r n a

t i o n a l i nd u s t r i a l a nd l og i s t ic s

u n i t s a re O H S A S 1 8 0 0 1 ce r t i f

ied

( he a l t h a nd s a fe t y ) a nd 9 4 % a re

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me n t ).

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f p r od uc t s de s ig ned i n 2 0 1 2

: 8 0 %.

1 3 % red uc t io n o f c a r b o n f o o t p r i n t l i n

k ed w i t h t he t r a n s p o r t o f p r o

d uc t s, m a te r i a l s a nd c o m p o n

e n t s.

* W o r ld w id e ex c lud ing 2 011 a

c quisit io ns

T he g l o b a l Code o f E t h ics f

o r m a l i se s t he G r o u p' s

c o m m i t me n t s t o i t s i n te r n a l a

nd e x te r n a l s t a k e h o lde r s

A c t i n g r e s p o n s i b l y

t o da y T o l i v e b e t t e r

t o m o r r o w

+ 3 3 ( 0 ) 1 5 6 8 8 1 1 1 1 -

P h o

t o s :

G r o u p e

S E B / L i l o C l a r e

t o / E s t e b a n

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E y e d e a

/ P h i l i p p e

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l l e r

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t y i m a g e s -

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