LIVE BRAND PROJECT

BRAINWAVES

HETA DESAI MC 03

RAHUL BHANDARE MC 15

TWISHA BANERJEE MC 20

VIVIDHA KOTAK MC 23

JUMBO FOOD STALLS

ABOUT JUMBO FOOD STALLS

• A Fast food joint owned by Mr. Shah and

sons.

• Located next to Hotel Ramakrishna in

Lonavala Market, leased in the premises of

Sunrise.

• Expanded food business in the Lonavala

market, since 8 years.

• Currently, they run three stalls – Sandwich

stall, Juice centre and Chaat corner.

• Major Target Group is Tourists.

2. Decent Profit Margins3. Attracts Maximum Crowd4. Experienced Business1. Lack Of Good Packaging And Delivery Services2. Low Maintenance3. No Systematic Planning4. No Marketing Involved.5. Staff Management Problems

BRAINWAVES PRESENTS THE

IMC PLAN

FOR JUMBO FOODS

POSITIONING

STATEMENT

“Lonavala’sOne stop fast

food destination”

SALES PROMOTIONSPONSORSHIP

PERSONAL SELLINGWORD OF MOUTH

IMC PLAN

• Print ads in local newspaper

• Banners and posters

• Transit advertising

• Tie ups with:

- Nearby hotels

(placards)

- Neeta Volvo

(tickets)

▪ Website

▪ Listing on Zomato

and Google maps

▪ Facebook page

▪ Instagram handle

ADVERTISING

MAINLINE

ADVERTISINGDIGITAL ADVERTISING

DIRECT MARKETING

Invites for events and

special occasions.

SMS and Email

marketing

Pamphlets and Direct

Mails

(Localites)

PUBLIC RELATIONSMedia coverage during different mega events.Articles on Jumbo Foods’ Specialities by Food Bloggers.

SALES PROMOTION

Discounts and special offers for off seasons.

New combo dishes at reasonable prices.

New themes and special dishes on specific days.

SPONSORSHIP

• Ching’s Secret - The Sponsor

• Selling products exclusively with jumbo foods.

• Promotion of the brandChing’s Secret- Through posters and banners at the stalls.

EVENTS PERSONAL

SELLING

WORD OF

MOUTH

• Inter-college

food

competition

(among top three

colleges of city)

• Attracting

opportunities

for PR,

through articles in

local newspapers

and digital

platforms.

Personal

selling through

setting Up

stalls in

college fests

and events.

Word of mouth

publicity through

different tools of

communication

OTHER SUGGESTIONS

• Infrastructural Development

• Staff Management

• Menu Improvisation

• Systematic Accounting

• Product Variations

• Improving Packaging And Starting Delivery Services

BRAINWAVES PRESENTS

INFRASTRUCTURAL DEVELOPMENT

BANNER ON STALLS

MENU CARD