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    Group assignment

    What is cloud computing?

    Well, according to one theory, the cloud is moving some

    resources (servers, data, applications) from our company /

    server in to another location. And regardless of whether it isonly the equipment, whether it will be a virtual machine,

    whether it will be data, whether it will be the entire

    application. Of course this does not include private cloud.

    With this simplified definition given above you can see that

    the clouds has been around a long time, only becoming more

    sophisticated. They just adapt to market needs.

    Colocation

    Colocation is the oldest and simplest form of service in the

    "cloud". Someone gives us a place in the server room,

    electricity, air conditioning and of course the "pipe" to the

    Internet.

    The rest we need to care ourselves. We buy equipment,

    security (firewall or load balancery), operating system,

    software and applications - and we care about it.

    Here, we pay just for lending the server space.

    IaaS Infrastructure as a Service

    Here supplier gives us the equipment and additionally

    sometimes security. Our task is to provide an operating

    system, software and applications. Some of the groups

    are dedicated servers that can be bought from supplier

    from long time.

    This what has changed by the virtualization, is that we

    deliver to the supplier just the virtual machine.

    Thanks to this we provide a single package and the

    supplier can provide us with such transfer machine at less busy physical servers, easier

    maintenance services (less downtime), etc.

    This latest approach works for Amazon EC2 cloud (I think - first "true" cloud).

    Sometimes also the IaaS is called Haas (Host as a Service).

    PaaS Platform as a Service

    In here we take everything that was in IaaS, but the

    supplier gives us the entire application platform.

    We stop to worry about the operating system (including

    maintenance, management, Patching) and we are justwriting applications and maintenance them.

    This gives us the Microsoft Windows Azure, where the

    operating system is provided by Microsoft. Additionally is

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    Group assignmentprovided a database (SQL Azure) and several other items.

    The important thing is that Microsoft of course also provides a platform for writing

    applications - ie. NET Framework.

    A similar type of cloud also offers Google - though in much smaller scale and much smaller

    capacity.

    In this case, we charge for the consumption of resources (CPU time, disk space, the number of

    queries or data transfer).

    SaaS = Software as a Service

    The situation when the supplier takes care of everything

    from the hardware through the operating system until the

    final application.

    We really only use the specific application and its

    functionality. So we buy some ready-made box with the

    application, but we do not install it on our computer, we

    use it in the cloud.In this case we are charged in the model - fee per user

    per month using the application.

    The downside is that we do not change anything in this application and have no influence on

    its development.

    This from years weve got from the Microsoft - we have the Hotmail (the world's largest

    application in the cloud), or other such applications (Live, SkyDrive, etc.).

    I will add that this type of cloud has now also included Google (with its Google Apps) and

    Salesforce.com (CRM with its system).

    Software + Services

    It's about mixing what we have now (ie. the server

    environment, applications for computers), with what is

    given us by the cloud (servers and applications

    outside the company).

    So from one site the possibility of using classical

    software, on the other site the possibility to take

    advantage of using this as a service.

    It is up to us to depend on what for us is better,

    because not always the cloud will be the best solution.

    At the moment ONLY Microsoft has the ability to give

    us this choice, because has in offer both classic box

    (with the software of all kinds) and their counterparts in the.

    Private cloud

    This is precisely what at the moment gives us the supplier in the cloud (specially prepared

    operating systems and applications) and we run it at home.This will be good either for really big company that can afford to place the appropriate server

    at home or possibly the company that may not be able to take data and applications outside

    the company / server.

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    Group assignment

    Gartner Report

    Customer relationship management (CRM) continues to be the largest market for SaaS. SaaS

    revenue within the CRM market is forecast to reach $3.8 billion in 2011, up from $3.2 billion in

    2010. Gartner expects SaaS to represent nearly 32 percent of the CRM market's total

    software revenue in 2011.

    According to the Gartner report released 22nd October 2008: Worldwide software-as-a-

    service (SaaS) revenue in the enterprise application markets* is on pace to surpass $6.4

    billion in 2008, a 27 per cent increase from 2007 revenue of $5.1 billion, according to Gartner,

    Inc. The market is expected to more than double with SaaS revenue reaching $14.8 billion in

    2012.

    Worldwide software as a service (SaaS) revenue is forecast to reach $12.1 billion in 2011, a

    20.7 percent increase from 2010 revenue of $10 billion, according to Gartner, Inc. The SaaS-

    based delivery will experience healthy growth through 2015, when worldwide revenue isprojected to reach $21.3 billion.

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    Group assignment

    References

    Books

    G. Shroff2010 Enterprise cloud computing : technology, architecture, applications

    Cambridge : Cambridge

    University Press.

    T Wong; L Kao; M Kaufman; 2011 Salesforce.com for dummies, 4th edition Hoboken,

    N.J. : Wiley Pub

    E Kachinske 2008 Maximizing your sales with Salesforce.com Boston, MA : Course

    Technology,

    David Taber 2009 Salesforce.com secrets of success : best practices for growth and

    profitability

    Upper Saddle River, N.J Prentice Hall,.

    Websites

    http://www.allthingscrm.com/cloud-computing/top-ten-benefits-of-cloud-computing-to-

    your-business.html 14/11/2011

    http://idc-insights-community.com/posts/b1a27526c015/11/2011

    http://www.worldcat.org/search?q=au%3AShroff%2C+Gautam.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3AWong%2C+Tom.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3AKao%2C+Liz.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3AKaufman%2C+Matt.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3AKachinske%2C+Edward.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3ATaber%2C+David%2C&qt=hot_authorhttp://www.allthingscrm.com/cloud-computing/top-ten-benefits-of-cloud-computing-to-your-business.htmlhttp://www.allthingscrm.com/cloud-computing/top-ten-benefits-of-cloud-computing-to-your-business.htmlhttp://idc-insights-community.com/posts/b1a27526c0http://www.worldcat.org/search?q=au%3AWong%2C+Tom.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3AKao%2C+Liz.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3AKaufman%2C+Matt.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3AKachinske%2C+Edward.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3ATaber%2C+David%2C&qt=hot_authorhttp://www.allthingscrm.com/cloud-computing/top-ten-benefits-of-cloud-computing-to-your-business.htmlhttp://www.allthingscrm.com/cloud-computing/top-ten-benefits-of-cloud-computing-to-your-business.htmlhttp://idc-insights-community.com/posts/b1a27526c0http://www.worldcat.org/search?q=au%3AShroff%2C+Gautam.&qt=hot_author
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    Group assignment

    Afzal Hussain

    Candidate Number

    10050818

    Management Solutions in Practice

    NQF Level 5

    Assignment 1 (of 1)

    Cloud Computing

    Case Study Evaluation and Technical Report

    Task 2

    28th October 2011

    Tutor:

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    Group assignment

    Kulvinder Panesar

    How does sales force use cloud computing?

    Sales force use a number of ways of using cloud computing, one of them is providing organisations with

    customer realationship managment and other software solutions, this is a service provided through the

    internet. Organistion dont need to purchase hardware or any software as everything is accessable via the

    web, this allows sales buisnesses to save money and time and can have a service provided according to

    what they buisness needs withought having to purchase additional software and hardware, Basically they

    don't need you to run a server neither do sales force use a single server. This is a another way of saying

    we can take one server and divide and conquer, and as well we can take a bunch of servers and balance asingle app split across a number of servers if the projected number of users and capacity demand leads to

    that conclusion. Purchasing a service from salesforce.com means users dont need to buy additional

    resources as everything is available via the cloud which will be built in one monthly subscription.

    Benefits from Internet using cloud computing

    Online availability of products and services reduces market costs. There is a greater reach from global market to local market. E-Commerce, for example - Internet marketing, reduces total cost. Internet is accessible not only to computers, but also other devices like mobile phones, which have

    Internet access.

    Currently sales forces is used mainly by sales staff keeping track of client leads and customer

    details, they also are in partnership with google and amazon this is so clients can are able to

    accomplish more task via the internet using services such as gmail and google docs. Also being in

    patnership with apple will allow users to access services through mobile phone via apps.

    Sales force has grouped its products in three categories, sales cloud, service cloud and custom cloud. The

    sales and service clouds are generally for sales purposes but the custom cloud enable the client to pick

    and select application that suit they business. this is also called force.com which enable the user to create

    webpage and even buy domain names through the cloud, by using app exchange they can also download

    software applications. Sales force currently has two infastructres in the united states and the other in

    singapore. Sales force partnered with amazon so that the force.com can use the cloudbust from amazon asthe application require more processing power and for storage. Salesforces also has social network that

    sends and recieve information which is similar to facebook and twitter this is called chatter. Sales force has

    to provid a service 24/7 and also employees will be able to work offline.

    According to international data centre force.com allows users to build and run applications 5 times faster

    and lower cost than non cloud services. One of the example of force.com being a huge advantage to clients

    and organisation is when rehabcare,a reahabiltion centre wanted a build a iphone app that allowed users to

    admit themself as clinicians. This application took four days to create if they used microsoft development

    tools this could have taken six months, again showing the advantages of salesforce using cloud computing.

    Sales force allows oraginisation to reduce their workload, increase sales volume and reports say it saves

    upto 75% as it doesnt need to maintain and manage its own data centre.

    Saleforce cloud computing offers more environmentally friendly way of establishing IT requirements, byhelping reduce energy consumptions. Cloud service providers invest in large scale data centres that can

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    Group assignmentoffer a greener alterative to the comman approach to IT. This will reduce office wastage. A recent studystated that cloud computing customers use nearly 95% less carbon than on premises application.

    Bibliography

    Salesforce. (2010-2011). what is cloud computing. Available:http://www.salesforce.com/cloudcomputing/. Last accessed 25th oct

    Business cloud news. (2011). Does Salesforce study prove the cloud is green. Available:http://www.businesscloudnews.com/platform-as-a-service/216-does-salesforce-study-prove-the-cloud-is-green.html. Last accessed 25th Oct 2011.

    sales force. (2011). support. Available: http://www.salesforce.com/uk/services-training/customer-support/. Last accessed 27th Oct 2011.

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    Group assignment

    Management Solutions inPractice Assignment PT1 Task 3

    201

    1

    Stanford Mcintosh 10102624Kulvinder Panersar

    10/25/2011

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    Group assignment

    Table of Content

    Introduction .....................................................................................................Page 3

    Task 3............................................................................................................Page 4-5

    Salesforce Value Chain Model........................................................................Page 6

    Bibliography.....................................................................................................Page 7

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    Group assignment

    Introduction

    Salesforce.com is one of the leading cloud computing providers, with a customer base numbering almost

    68,000 businesses. Salesforce allow you to showcase your applications, share your expertise with salesforces customer base. Salesforce allows you take advantage of their technologies like CRM, App Exchangewith a wealth of content & resources APC, and EMEA to name a few. PaaS is growing, SaaS billing models;SaaS DCC and Content Communication Collaboration makes Salesforce.com the leaders in the CloudComputing Market.

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    Group assignment

    What value (benefits) will businesses gain from switching to Salesforce and why?

    Salesforce.com is one of the leading cloud computing providers, with a customer base numbering almost

    68,000 companies. Businesses whether independent software company or solutions provider, joining

    Salesforce will allow you to showcase your applications, share your expertise with Salesforce customerbase. Your business will be trained on Salesforce.com technologies. Once you business joins up with

    Salesforce.com you will be able to deliver solutions faster and more effectively to your customers without

    having to worry about infrastructure and cost of traditional software. Businesses choose Salesforce.com for a

    host of business critical services, including customer service, sales, and marketing applications. Specific

    benefits and requirements will vary based on your level of commitment and type of relationship with

    Salesforce

    Benefits of joining Salesforce

    Align with the enterprise cloud leader: distinguish your capabilities and value from the reputation and

    trustworthiness that comes with partnering with the worlds enterprise cloud leader.

    Access industry-leading technologies: Deliver solutions around CRM technologies and take advantage of

    Force.com, the only proven enterprise cloud platform. Gain access to latest technologies such as Salesforce

    Chatter along with salesforce.coms proven multitenant cloud infrastructure. Partner your technical team to

    an innovative community of Force.com developers and tools at developer.force.com.

    Accelerate your time to market: taking advantage of proven go-to-market channels and high-value

    marketing programs and services that generate demand for your business solutions and services. Working

    with Salesforce allows your company to build applications faster and at minimal cost of traditional software

    solutions such as Java and .NET.

    Gain global market exposure: make us of Salesforce.coms global community of more than 67,000

    customers via the App Exchange the worlds largest cloud marketplace serving over 2 million subscribers.

    Use the press and analyst opportunities to build brand awareness and validate your solutions.

    Enable your entire team: accelerate your commercial success with access to expert sales, marketing, and

    technical training that will set your business apart. Use the wealth of content and resources available due to

    your partnership with Salesforce.com.

    Unlimited partner opportunities: the Salesforce.com Partnership enterprise was designed to deliver a

    valued set of benefits and support based on your level of commitment and type of relationship.

    Consulting Partner: your business can build custom applications in the cloud with Force.com and provide

    solutions to your clients? That will ensure that Salesforce CRM customers are successful. You can team up

    with us in APAC, EMEA, and the Americas to put your skills to use creating customer success our business

    process is design to train and manage services. If your business build a returning revenue stream, join

    Force.com VAR Program, the first-ever channel program for the cloud.

    Interest in Platform as a service (PaaS) is growing more synergies between infrastructure providers (like

    ISPs) and SaaS vendors

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    Group assignment

    SaaS billing models bring down Total Cost of Ownership and minimize CAPEX spend this is favourable,

    especially in the world right now

    Hot SaaS growth areas are digital content creation (DCC) and office suites So if your product is in this

    domain and you have something new and reliable, you have a strong chance of success

    The Content Communications and Collaboration (CCC) SaaS market remains the largest and is set to morethan double So if your product is in this domain, although it is already competitive, you have a strong

    chance of success

    The reality is that Salesforce.com has a higher than average customer retention 94% would refer Salesforce

    74% customers say they already have done so. These figures are twice what most on premises software

    firms are seeing.

    The world most complete and popular sales application is the Sales Cloud. In the Sales Cloud, sales

    professionals are driving more sales, generating more leads, and helping sales people increase productivity.

    In fact, a recent customer satisfaction survey of more than 3,000 global salesforce.com customers found thatbusiness executives surveyed are growing their businesses using Salesforce CRM, with a reported 52

    percent increase in lead volume, 27% increase in win rates, and 30 % increase in customer retention.

    Summer 09 will deliver new features to the Sales Cloud focused on helping companies close more deals and

    grow their business

    Conclusion

    Customer relationship management (CRM) continues to be the largest market for SaaS. SaaS revenue within

    the CRM market is forecast to reach $3.8 billion in 2011.

    According to the Gartner report released 22nd October 2008: Worldwide software-as-a-service (SaaS)

    revenue in the enterprise application markets* is on pace to reaching $12.1 billion in 2011. Worldwide

    software as a service (SaaS) revenue is forecast to reach $14.8 billion in 2012, a 20.7 percent increase from

    2010 revenue of $10 billion, according to Gartner, Inc. The SaaS-based delivery will experience healthy

    growth through 2015, when worldwide revenue is projected to reach $21.3 billion. Salesforce as a company

    will keep growing so the infrastructure to facilitate software solution and to deliver software technologies

    will benefit any company that joins.

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    Group assignment

    Illustrate and annotate a Salesforce Value Chain Model (VCM) diagram

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    Group assignment

    Bibliography

    http://www.salesforce.com/uk/ 25/11/2011

    http://saaspert.com/2008/10/30/strengthening-the-argument-gartner-report/ 25/11/2011

    http://www.google.com/imgres?um=1&hl=pl&client=firefox-

    a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://

    www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-

    3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Sal

    esforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=13

    13&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1

    &tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/ 25/11/2011

    http://foundation.force.com/home/ 25/11/2011

    http://www.salesforceeurope.com/25/11/2011

    http://www.salesforce.com/uk/http://saaspert.com/2008/10/30/strengthening-the-argument-gartner-report/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=1313&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1&tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=1313&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1&tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=1313&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1&tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=1313&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1&tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=1313&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1&tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=1313&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1&tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=1313&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1&tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/http://foundation.force.com/home/http://foundation.force.com/home/http://www.salesforceeurope.com/http://www.salesforceeurope.com/http://www.salesforce.com/uk/http://saaspert.com/2008/10/30/strengthening-the-argument-gartner-report/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=1313&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1&tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/http://www.google.com/imgres?um=1&hl=pl&client=firefox-a&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http://www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=6-3Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Salesforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&ia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