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Transcript of Group proposal
Progression, Development, Advancement
Company Background Primary Goal
The Progression And Development Of Nanotechnology In The Modern World
PositionChief Executive Officer – Shamsul Azwan Bin
JamaluddinChief Financial Officer – Dil Afroz KarimChief Technology Officer – Komalah NairChief Medical Officer – Anjali DissanayakResearch And Development
○ Bilootty Asok○ Reshma Johney
Government Liaison – Rahul Pallath
Product - Description The development of nanotechnology to identify, augment
and enhance the human soldier Using nanobots injected into the bloodstream to perform
various function including:○ Identification○ Tracking○ Biometrics○ First Aid○ Induce Emotions
Product – Unique Selling Points Decentralize Information
Information is stored in body as well as central server
Reduce CasualtiesCombination of first aid, pain management,
emotion control, etc will cause a decrease in casualties.
Real Time Battle PlanningCentral Command Able To See Positions Of
Regiments in Real Time; Able To Issue Orders With Real Time Data
SWOT - Strength
Less Missing Inventory And Personnel Prevent AWOL Confirm KIA And MIA Information Decentralization Easy Deployment – through regular
shots Civilian Usage Possible
SWOT - Weakness
Reluctance of Soldiers – loss of privacy Price – high initial investment Chance of reverse engineering by
enemy or foreign entities Probable Data Corruption May Prove Fatal In Case of Rejection
SWOT - Opportunities
Save Administration Cost Limits Friendly Fires By Use Of Unique
I.D. Weapons – weapons use by authorize personnel only, example of human-machine interaction.
Easier Tracking And Managing High Potential Of Civilian
Commercialization – e.g global passport, human-machine interaction
SWOT - Threat
Loss Of Individual Privacy Rival Companies, Similar Products Data May Have Chance Of Compromise
By Reverse Engineering Chance Of “Cross Contamination” –
nanobots may cross into another body
Marketing Strategy – Target Market Government Agencies – military, secret
services, civilian protection (police) Face-to-face Interaction With Client
Marketing Strategy – Place Market The System On An Individual
BasisUS GovernmentsN.A.T.O.
Marketing Strategy – Price INFORMATION CLASSIFIED
Marketing Strategy – Promotion Demonstration To Top Generals And
Politicians In Governments
Marketing Strategy - Competitors Mechanical Augmentation Firms
Less maintenance No known side effects
ID Chip Makers Less invasive Less chance of removal
Pharmaceutical Companies Uses body’s hormone Less side effects
Other Defense Contractors
Ethical Issues Lost of privacy for individual soldiers Emotion control can be considered mind
control? Would soldiers object? Government Abuse? They may decided to
use on wider, civilian population by force or without notice.
There may be unintended consequences in terms of human biology
Could be used as bioweapon, nanobots could be spread in wide area and modified to harm instead of heal
Value Chain Analysis – Primary Activity Inbound Logistics
Soldier’s biological material Laboratory Equipment Nanobots Optional:
○ Various drugs Operations
Classified (patented) method In-house Scientist Develop The Finished Products
Outbound Logistics Transport For Nanobots Doctors Syringes
Value Chain Analysis – Primary Activity Marketing And Sales
Market Directly To Militaries And Governments
ServicesYearly Shots To ReplenishSoftware For Read/Write DataSoftware UpgradesCheckups For Soldier
Value Chain Analysis – Secondary Activity Procurement
Laboratory Equipment Surgical Equipment
Human Resource Management Scientist Programmers Testers (“Volunteers”) Office Staff
Technology Development Patents Non-Disclosure Agreements Further R&D