GROUP NAME : Mark & Ting

BASMA ABDELNASSER

KRZISIEK TKACZEW

SERENA DAL MOLIN

MARIKA GENOVESE

MAURO COMELLATO

NICOLA COSTA

THE HISTORY

1909-1956: The first steps, constructing a model

1957-1983: «On the road to the Grand L’Oréal»

1984-2000: Become number one in the beauty industry

2001-Present day: Diversity of Beauty worldwide

L’Oréal Products L’Oréal Luxe: Its international brands incarnate all the facets of

elegance and refinement in three major specializations: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.

Consumer Product Division: The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels – hypermarkets, supermarkets, drugstores and traditional stores. These brands offer a wide range of coloring products, hair care, makeup and skin care.

Professional Product Division: The Professional Products Division distributes its products in salons worldwide. The division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service.

Active Cosmetics Division: The Active Cosmetics Division brands meets a range of different skin care needs from normal to blemish-proned, in healthcare outlets worldwide, including, pharmacies, drugstores, and medi-spas. . Thanks to its highly complementary brands the division is the world leader in dermocosmetics.

THE BRAND’S PORTFOLIO

SOME FINANCIAL DATA

GROUP’S ORGANIZATION

CORPORATE SOCIAL RESPONSABILITY

• “Together we will make beauty sustainable. Together we will make sustainability beautiful.” beauty of protecting the environment and biodiversity, the beauty of supporting communities and providing security for employees, the beauty of delivering desirable and sustainable products for women and men.• Innovating sustainably: innovate to realize products with

social and environmetal benefit • Producing sustainably : reduce environmental footprint by

60%• Living sustainably: empower every consumer to make

sustainable consumption choises• Developing sustainably: realize success and sharing it with

employees, suppliers and communities

CORPORATE SOCIAL RESPONSABILITY

MISSION, VISION AND VALUES MISSION: “L’oréal, offering beauty for all” through a

universalisation strategy.They aim at delivering quality products to clients, while protecting employees and preserving the environment.According to L’Oréal, Beauty is universal and it represents a language, a science and a commitment.

VISION: is to “win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires” and others…Beauty for all, beauty for each individualObserve local beauty customsFacilitating access to cosmetics productsAccelerate the regionalisation of their expertise

VALUES: Passion, Innovation, Entrepreneurial spirit, Open-mindness, Quest for excellence, Responsibility

Values-Based Matrix (VBM)

Mind Heart Spirit

Mission“Beauty for all”:Provide the

best in cosmetics innovation to everyone

around the world

High quality products for

everyone all over the world

Make individuals self-confident, helping them express their personalities

Preserve the beauty of the

planet and supporting local

communities

Vision“because I’m worth it”

meet the infinite diversity of consumer’s beauty

needs and desires

In the attempt to Win over another

one billion consumers around

the world

Understand the difference among the local markets

through multi-cultural innovation

Responsible innovation:

Product safety, environmental

respect, science and ethics together,

innovation adapted to global diversity

ValuesPassion, Innovation,

Entrepreneurial spirit, Open-mindness, Quest for excellence, Resposibility

Quest for excellence and

desire to surpass ourselves to be

able to provide the best for our consumers

It is recognized by the Ethisphere Institute for the

fourth time as one of the World’s Most Ethical Companies

L’Oréal supports the United Nations

Global Compact that encourages the

integration of social, environmental and

governance principles in

business activities.

REFERENCES• www.loreal.com• Rothaermel F.T., 2013, Strategic Management: Concepts,

McGraw-Hill• Kotler P., Kartajaya H., Setiawan I.Wiley & Sons 2010,

Marketing 3.0: From Products to the Human Spirit• http://www.loreal.com/popinVideo.aspx?videoID=119347