Group Magazine

31

Transcript of Group Magazine

Page 1: Group Magazine
Page 2: Group Magazine

Ray Eugene J. BienvenidaMy hobbies are playing Basketball, surfing the net and taking care of Burger Flags and First Kal’s Dairy Inc.

Danielle Marie EleazarHobbies include singing, managing SweetBank Inc., writing and collecting anything mundane.

Bianca Marie Q. Agustin She enjoys traveling, adventure sports, read-ing books, listening to music, and watching

TV and movies.

Daryl de VeraEnjoys watching movies alone, Facebook, eating chocolates, org work and esploring Katipunan

Katrina JaymeEnjoys company with friends, sharing stories, reading and sometimes singing.

The Authors

EditorialAnother great semester is about to end. And as we bid

farewell to the first half of this school year, it will be great to reminisce what happened in the Ateneo, whether good or bad, in the last four and a half months. With this, we bring you the latest edition of Bonheur that features the trends Ateneans created. We would like to show you what trends are influencing Ateneans; and when, where, how, and why did these trends start.

That’s it. Happy reading!

Page 3: Group Magazine

Table of Contents

1 12 23 33 43

Page 4: Group Magazine

People

10MOST

ATENEANSINFLUENTIAL

By: Daryl Dave De Vera

While on your way to your class, you al-ways see their faces in lamp post tar-paulins. You always hear their names

when your friends talk about them. You know them. They are Ateneans who were able to make a difference in the lives of their fellow Ateneans and others. They do not just write, entertain, touch hearts, and lead. They influence while they write, entertain, touch hearts, and lead. We look up to them. They are the ten most influential Ateneans.

Page 5: Group Magazine

9WILL TANPresidentAteneo College Glee Club

Will Tan, a BS ComTech senior, leads the world-

renowned Ateneo College Glee Club. This year, they will continue creating an impact to the world and making our own country proud by bring-ing their music to Europe.

10SEAN GALVEZQueen MotherDoll House

Sean Galvez, a BS Psychology senior, is this year’s Queen

Mother of the Doll House. Ob-viously, they create an impact to the Ateneo community by bringing joy and entertain-ment while promoting equality.

Page 6: Group Magazine

7 EDRICK SANTOSPresidentYouth for Christ-Ateneo

Edrick Santos, a senior ma-joring in BS Applied Math,

is a friend to almost all the members of the big faith forma-tion organization YFC-A. Aside from being a great friend, he is a great student, son, broth-er, philosopher, and believer.

8FRANCIS GARCIAPresidentAteneo Lex

Francis Garcia, this year’s president of the Ateneo Lex,

has brought his organization to the next level. With the help of his determined and hardwork-ing officers, the Ateneo Lex was able to increase the number of their members by almost 100% during the recruitment week.

Page 7: Group Magazine

5LESLIE YUVP for Special ProjectsCOA

Leslie Yu, a senior major-ing in BS Management,

is part of this year’s Council of Organizations of the At-eneo Executive Board. The Council is very porud of her because she was able to give Ateneans a very success-ful Organziation Recruit-ment Week. She also has big plans for this year’s Blue Christmas and IgNation.

6IAN NUEVOCoordinating HeadAteneo Student Trainers

Ian Nuevo, a BS Health Sci-ences senior, is this year’s

head of Strains, an organiza-tion that specializes in organi-zational development. Aside from being an epitome of vol-unteerism, he was able to suc-cessfully lead his organization in partnering with the Depart-ment of Education in train-ing high school student leaders from all over the Philippines.

Page 8: Group Magazine

3ANNA CABATUANDOChief-of-StaffCOA

Aside from being a chem-ist, Anna Cabatuando is

also doing an excellent job in the field of Human Resourc-es. She takes care of all the COA officers and organiza-tion presidents in the Ateneo. Also, she created a big impact last year by stepping up to be the president of the Ateneo Chemistry Society.

4BEA CUPINEditor-in-ChiefThe Guidon

Bea Cupin, an AB Com-munication senior, is this

year’s editor-in-chief of The Guidon, the Ateneo’s official newspaper. Using media, she and her team create an im-pact to the Ateneo community through infomation dissemina-tion and awareness campaigns.

Page 9: Group Magazine

1ROB ROQUEPresidentSanggunian

Who doesn’t know Rob Roque? As this year’s

Sanggunian president, he is continuously creating an impact to the Ateneo Stu-dent Body with the thrust of his Central Borad “En-gaged Citizenship.” This year, he aims to make Ateneans more engaged with the issues our society is facing by par-ticipating in various efforts inside and outside Ateneo.

2JEMIKA SOLEDADPresidentCOA

This year, with Jemika Soledad as the president,

COA is bringing itself closer to organization members with its thrust aCOA’y Org Member, aCOA’y Kasapi (I am an Org Member, I am a COA Member). She also created an impact last year by being COA’s VP for Organization Research and Development.

Page 10: Group Magazine

Choi KapunanIV BS Legal Mgt.

Choi is a future lawyer, businessman and professional soccer player. Well first of all he is the son of the well-known lawyer, Atty. Lorna Kapunan. He said that he has plans of continu-ing the footsteps of his mother. After college,

he still wants to pursue Ateneo Law School in order to continue their law firm. Secondly, he has two business already at a very young age. He is cur-rently the part owner of one of the food stalls in JSEC which is called Hong Kong Hustle along with his business partners. His other business is he is also one of the shareholders of Kal’s First Dairy Inc. which sells Carabao coffee creamer named, Cara Krema. With all his business, Choi does not com-pletely rely on his allowance anymore. And lastly, yes he is part of the At-eneo Football Team ever since he was in grade school. He wakes up before 6:00am everyday to attend practices given his very busy schedule. What more can you ask for? A guy who definitely has a bright future ahead of him. He has already built a strong foundation on whatever road he chooses to take.

Future Lawyer/Businessman/Professional AthleteRegular College Students..

And Their Success Stories

A feature on college students and how they were able to attain success even before

stepping into the “real world”.

People

Argene Bienvenida

Page 11: Group Magazine

Nico LumauigIV BS Comtech

Future Multi-Millionaire/Model

Nico was not active in any organizations nor school activities during his first three years in college. Not anymore, he stepped up big time this year by being part of Ateneo’s SOMBA program as part of the First Kal’s Dairy Inc. He is currently selling Cara Krema in expos and food bazaars all over the Metro. Nico is also a part owner of Burger Flags, the latest craze in Ateneo today. He has already made up for the three years of being inactive in school activities. Not only that, he also does part time modelling as you can see in the picture. But the most important asset he has is Nico is a great friend to all his peers.

Francis GarciaIV BS Legal Mgt.

Future Consultant/Event OrganizerAteneo LEX: President (2010-2011), VP for HR (2009-2010), AVP for HR (2008-2009) “As president, my duty is to not only oversee the whole organization, but to make sure that all departments and com-ponents work towards a united and shared vision. I do this through establishing relationships with my constituents, under-standing them first before I make myself understood. As a stu-dent-leader, it is important for me to prioritize my studies first.”

Page 12: Group Magazine

First Kal’s Dairy Co. brings you its first prod-uct launch, a coffee creamer made out of pure

Carabao’s milk. KaraCrema is now available in the market. This is the creamiest coffee creamer in the

market and you will surely be satisfied..

Future Ambassador/CEO

Ateneo LEX:Exec. Vice President, 3rd year rep., Logistics Sub Head

Franz is known to be active in his organization. He knows how to communicate well with his peers making it his best asset. He can or-ganize an event at any given time and he can guarantee you that every event will be a success. He knows how to handle and motivate his people.

Franz BaliaoIV BS Legal Mgt.

Page 13: Group Magazine

Gabriel IgnacioIV BS Legal Mgt.

Future Lawyer/Entrepreneur/Politi-cian

Gab is a very talented person. He is very good in speak-ing especially in front of the crowd. He knows the right things to say and he does not let nerves get in the way. After he gradutates, he plans on going to law school or continue his food stall busi-ness called Burger Flags. He has already made a name for himself by being the funny and witty guy. Also in his classes, he is usu-ally the teachers’ favorite since he is very active in class participa-tion. His charm with the ladies is one of Gab’s assets. He knows how to carry an interesting conversation since he is a good listener.

Burger Flags is now open at JSEC!Enjoy world class burgers at very affordable prices!

What are you waiting for?? Try one now!

Page 14: Group Magazine

Ellie JapzonIV BS Legal Mgt.

Future Businesswoman/Lawyer

Ellie is focused on being a lawyer in the future. She is doing well in almost all of her Law classes that is why her classmates usually ask for help from her. She is also very reliable when it comes to finances since she is the one who handles accounting for their business called Soule Footwear. Yes, besides being a future lawyer, Ellie also dreams of having her own business since she already has a background of it. She is young compared to her other senior batchmates but she defi-nitely thinks maturely and knows how to handle difficult situations.

Nixee GarciaIV BS Comtech

Future Big Time Model/Soccer Pro

Nixee is very passionate in everything she does. She is part of the Ateneo Women’s Football Team and at the same time she is also into modeling. In school Nixee is known to be an intel-ligent student. She knows how to balance her student and ath-lete life. Her goal every semester is to be part of the Dean’s List. Besides these facts about her, Nixee is always game with every-thing, she is not the typical girl who worries about what her hair looks or if what she is wearing is nice. She is far from that.

Page 15: Group Magazine

FoodErika Ty

IV BS Management

Future Mathematician/Model/En-trepreneur

Erika is very good with numbers. She excels in all her classes that is why she is well-known to a lot of people. Be-sides her amazing talent with numbers, she also has the looks to backup her intelligence. She loves to mix and match clothes which makes her an attention getter. Besides the beauty and the brains, Erika also has her own shoe business. She and her group joins bazaars regularly which manifests her marketing skills.

Katrina Jayme

Cantina is located along Katipunan Avenue, in front of Ateneo De Manila University and a trike ride away from Miriam College and Uni-versity of the Phil-ippines. It’s also probably one of the longest-standing restaurants on this strip, dating back to its days as Tia Ma-ria. Cantina is an institution in this part of town. If you go to school around these parts and haven’t gotten drunk here, your col-lege experience is not complete.The

best years of our lives. It’s the divine intersection of becoming of legal age to drink, having enough time to drink and having the body and metabo-

lism to drink again and again. Ah, college. And this place reeks of it.

For a place that caters to college kids, Cantina peddles its beer at a ridiculous P45 a bottle. That’s a sig-nificant chunk of your

daily allowance, depending on who your parents are (Obviously, Jing-goy Estrada never had that problem.

Cantina Katipunan: Mexican Bar and Grill Haven

Page 16: Group Magazine

The Legendary Mister Kebab: Late Midnight getaway

Okay, as promised here’s my review of the legendary Mister Kebab restaurant. Why do I say it’s legendary? Well, other than the fact that they’ve been operating for ages, they’re also known as one of the best after-gimik places.Mister Kebab  is usually jam packed during ungodly hours. What’s surprising is that the crowd here is really varied, and like what I said in my previous post, it’s an experience in itself just dining here because you get to see so many different kinds of people.

I’ve been going here for almost a decade now and I have a lot of memories eating here.

QUICKIE FACT SHEET Name: Mister Kebab

Location: West Avenue Type: Persian Food

Price Range (per dish): P100 – P200

Some reviews of my favorite after midnight picks:

Hence the beer belly before he even turned 21). Food is pretty pricey too. A plate of nachos (good for 4-5 people or 1 Jinggoy Estrada) will set you back

P380. On the upside, the food here is pretty good and the place is always well-maintained. The crowd in here is as eclectic as its surrounding campus-es. You have your conyo Ateneans in one table, talking about the Autter awe-someness of an Ateneo-La Salle game while sipping on some Weng-Weng.

One thing that’s always bugged me about Cantina though, is

that they always have the worst play-list of any place I’ve been to. It’s not only that it’s mostly crappy music that’s played 3 levels too loud, it’s that there isn’t even any rhyme or reason to what gets played. The last time, it went something like Patron Tequila then a John Mayer/Taylor Swift song then a Justin Bieber song then Em-pire State of Mind and then some 80s power ballad and then some Michael Learns to Rock. Or maybe that’s just their way of making you drink more.

The Good: Across the street from school, good food, varied drinks

The Bad: Expensive, crappy music

What P500 will get you: 2 buckets of beer

Source: http://theamatsproject.com/bar-and-grill/cantina-schools/

Personal Recommendation:Perfect for enjoying you’re misery after

a bad Long exam or Finals! :)

Page 17: Group Magazine

If I were to review Mister Kebab when they were in their original location along Quezon Avenue, I would have trashed them completely. I still remember how bad the chairs were back then and you would have problems eating since a lot of beggars would crash Mister

Kebab to ask for spare change and left over food. Since they moved to West Avenue, I can’t say anything bad anymore with regards to the place and the service. They increased the number of waiters so much that it only takes a few seconds for someone to get to you

when you raise your hand. For those changes, let me give the owners two thumbs up! Oh, I love the fact they made a provision for parking too. Parking at the old place used to be hell. So many stories going around of people that get broken windows and stolen side

mirrors.

SUMMARYRating Card

1 – Waste of money 2 – Satisfactory – just okay. Nothing special

3 – Wow, something to remember. 4 – PERFECTO.

FOOD QUALITY: 3 DISH PRICES VS QUALITY: 4

CUSTOMER SERVICE: 3 RESTAURANT CLEANLINESS: 3

RESTAURANT OVER-ALL RATING: 3.25

If I had an awards night for all the restaurants in the Metro, I’d give Mister Kebab the award for the best after-gimik restaurant. If the owners ever manage to find their way to this blog, let me just say that you guys rock and you should keep up the good work.

Cheers!

Sources: http://www.pinoyfoodcritic.com/mister-kebab/

First Stop: Beef Celo Kabab

I absolutely love this dish because of the quality, quantity, and the price. Actually, most of the dishes here at Mister Kebab are really affordable. In terms of quality though, the kebabs being sold here pale in comparison to the quality sold by King Kebab and Arya. But you’re not really paying like more than P200 for it so it’s good for the price. Mister Kebab is not really a fine dining place anyway.

Second Stop: Beriyani Rice

This is the favorite of my good friend,  Paul. It’s a beef mixed with gravy and various spices. Let me give all of you a warning that this dish is

a bit spicy. If you’re weak with spicy stuff like me, you should stay clear from this one. I tried eating it and I gave up after 5-6 spoonfuls. I’ve heard a lot of good reviews about this one though from people who like spicy food so if you’re into hot stuff, then you’ll want to try this out.

Page 18: Group Magazine

going all the way to Katipunan from Sun Valley was something I pondered on. But Luckily, I didn’t have to go alone and drive alone, risking foreseeable damages to my sister’s gas efficient car. With perfect timing, Bageetah asked me to accompany her to Ateneo to pick up her school documents for some pending travel abroad. I luckily obliged, knowing that I am also nursing a motive, which she might also be interested in.

After a few minutes of slow driving, we saw the yellow-red sign that says  Banapple. Target reached.

The store is quaint, homey and oozing with dessert eye candies in baskets and displays, as the cafe is enveloped by coffee aroma. Naturally, I ordered a slice of Banana-Toffee Pie as Bageetah ordered a slice of Snickers Pie. Calories heightened to maximum level. And I fell in love ever since. The banana slices were huge, base of toffee and graham was delectable and the cloud

of icing and chocolate shavings drove home the heavenly point.

We moved on packed with calories, sinful yet satisfied. I wondered when would be the next time that I’d get to try other Banapple’s promising desserts. Ironically, being a lurker of Podcentral c/o of Pekekek, I found out that Pekekek’s friend, also

It’s no secret that I’m a FOODIE, a food lover, a frustrated food Critic. I always try to keep abreast of new restaurants and best kept food secrets of the metropolis. One 2007 day I came across this interesting article in clickthecity about a Katipunan cafe that’s making waves in the dessert genre. What first hooked me was the title,  Banapple. Ugh, weakness, Banana.

As I read on, salivating at that, I unconsciously put Banapple at the top of my resto-hopping list. The problem is, it’s in Katipunan, QC, Ateneo area, an area that I’m not totally familiar with. Slap me for this weakness, I know.

It’s hard to find good desserts these days. I mean there are several renditions but just like Simon Cowell has coined in American Idol, most are “forgettable.” Good Banana and Apple base desserts may seem simple and unglamorous, but damn hard to find. 

So when I read about Banapple, another goal was written in my life book. However,

Desert 101: Banapple Kitchen

Page 19: Group Magazine

When I was a  student  at the Ateneo, I was very thrifty and I’d usually fix my  schedules  so that my  classes  would  end at around noon so I could go home for lunch... if not, I’d grab something cheap at the caf (how we referred to the  cafeteria  back then). While I did go out to Katipunan Avenue for lunch on occasion, we’d usually haunt McDo, SweetInspirations, or Kamirori.

When my foodie friends better known as The Club suggested that we go to Flaming Wings over at Katipunan Ave., I was game. I haven’t been to that strip fronting the Ateneo in years. Anyways, hubby ordered Penne with Sausage and Peppers (P108, pictured above). They ran out of penne pasta though so he had it replaced with spaghetti noodles instead. It was pretty good, and the serving was enough to satisfy a hungry guy. I decided to go for a Flamingwich (P95, pictured above), which is basically a fried chicken breast fillet sandwich. Ah, but the chicken breast is tossed in Flaming Wing’s original sauce -- the same one they use for their famous buffalo wings. It was served with potato chips on the side. Yummy!

Penne with Sausage and Peppers

Cheap and Apetizing Thrills:

Flaming Wings Katipunan

a known podcentral member (who won the grand price, after I won the runner up price in the last Podcentral Xmas party) owns Banapple. Pekekek saw my eyes glitter with malevolent intent.

Acquiring the piece of dessert gold, I shared the generous slice to my sister, mom and brother. Within a few minutes, the dessert slice that traveled from Katipunan to Sun Valley disappeared from the face of the earth.

All in all, the cafe is promising with numerous other desserts, pies and dishes to feast upon. Keep in mind that the desserts are gastro-calorie worthy. I hope they do branch out to accommodate southern fans specifically in Sun Valley.

Source: http://wannabeinsv.wordpress.com/2008/05/18/banapple-experience/

Page 20: Group Magazine

Asian Prideby Bianca Marie Agustin Most Asian countries have similar cultures and traditions given their close proximity to each other. Despite these many similarities, each country has its own distinct and dynamic culture. With cinema, we are able to get a glimpse of these cultures such as China through the film Together, Taiwan through Eat, Drink, Man, Woman, Japan through Shall We Dansu? and Departures, and Korea through My Sassy Girl and The Classic.

In the film Together, I learned of the heartwarming relationship between a father and his son, and how love for family transcends blood relations. I also learned that parental figures have different ways of showing

their love and concern. The film reflected a patriarchal society while introducing a pinch of modernity through independent and outgoing women. The backdrop of the film is also as beautiful as the story, with the beautiful display of Chinese talent in arts and music.

On the other hand, Eat, Drink, Man, Woman gave an appetizing how of family relationships can be awkward but

Mov

ies

Of course, our trip to Flaming Wings wouldn’t be complete without an order of their famous buffalo wings. We ordered 5 wings (P235, pictured above) in Smokey  BBQ sauce. I thought we’d be getting 5 wing parts but we got 10, because 1 wing for them consists of both the drumstick-like part and the L-shaped part. Wow! They were big, crunchy, meaty, and delicious wings too. Talk about value-for-money! Had we known therewould  be so many pieces, we  would’ve just gotten 3 wings which costs P143. There are five kinds of sauces too: Original, Smokey BBQ, Mild n’ Sweet, Wild, and  Carribean  Jerk.

If you have a buffalo wings craving, Flaming Wings is a great place to indulge since the servings are hearty and there’s great value for money. It’s really good and I suggest trying it if you ever find yourself in this place.

Source: http://animetric.blogspot.com/2010/10/flaming-wings-on-katipunan-ave.html

Page 21: Group Magazine

of ballroom dancing and modern values.

Korea, with its films My Sassy Girl and The Classic, is proving to be a significant force in Asian cinema. The films reflect traditions and changes in modern Korean society through romantic comedies. Though both films are light and fluffy, they also illustrate the custom of arranged marriages, which was popular then, and the traditional image of a woman as frail and demure, which both movies have broken through with bold and sassy heroines.

There are a lot of similarities among these countries, especially with regards to relationships in the family. Parent-children relationships are always regarded with respect, as with husband-wife relationships. Age and gender also play a significant role in the relationships and interactions within families, sometimes bonding people together or blocking them apart. The films shows that even the simplest relationships can sometimes be very complex. This goes to show how important communication is in relationships and how our roles in the family sometimes hinder honest and effective communication. However, modernity and globalization have also touched even the most conservative of societies to some degree. We see the

still intimate despite generation gaps. There was a balanced mix of humor and drama in the movie as the father and three sisters lived rather scandalous lives in a Taiwanese society that is still in the process of modernization. The modernity and external influences were shown in the film through one of the sisters being Christian, the other sister being a high profile airline executive, and the youngest being a crew member in a Wendy’s franchise. Despite these, the family still tries to maintain tradition by having weekly Sunday dinners. Taiwan, as with the rest of Asia,

gives high importance and respect to family.

Japanese society is known to be very polite and orderly, and sometimes even monotonous. However, the films Shall We Dansu? and Departures show us the other side of Japanese society which is full of passion and rich in culture. The film portrays Japan to be a patriarchal society that is highly traditional and conservative. However, the movies show that they too are in the process of modernization through the slow but growing acceptance

Page 22: Group Magazine

The Classic preview:outside influences reflected in the films through different channels such as women empowerment in the workplace and in society in general. People are relatively more open about showing their affections and opinions compared to the somehow repressive customs of before.

Despite the allure of the different Asian cultures, I am glad to be born a Filipino. This is because, even before, Filipinos have always been relatively more expressive and open about their feelings and relationships. This is probably partly due to the powerful influence of Western culture in

our country. Even so, the Philippine culture has seen and been influenced by a lot of different cultures. We absorb certain customs and make them our own. I would choose to live in the Philippines because it is like having a slice of each of these cultures in our own home.

Page 23: Group Magazine

Bollywood Bonanzaby Bianca Marie Agustin

Bollywood has always been something I’ve heard of but haven’t seen yet, at least not until Slumdog Millionaire became a hit in Hollywood. Nevertheless, I have had preconceived ideas about the industry, and even the Indian culture, long before I had the opportunity to see one of its films. An example of this is the notion that Bollywood, and India in general, is a very conservative and patriarchal society. Another is that the stories are very predictable and the characters flat and unchanging. Fortunately, I have been presented with more chances to test whether these preconceived notions are proven or broken.

Ashutosh Gowariker’s “Lagaan: Once Upon a Time in India” is my first foray into Indian films after Slumdog Millionaire. It was definitely a different experience, starting with the introductory warning that the film would last four hours long. However, I realized that I did not really mind the long length of the

Shall We Dansu preview:

Page 24: Group Magazine

for violent outbursts. From the very beginning, one can see how volatile Michelle was, often reminiscent of a wild animal. With the help of her mentor Debraj, Michelle slowly learns how to accept and live with her disabilities and finds light amidst her world of total darkness. The setting of a rich family and a relatively

grand house also played an ironic part in the story. Even though I was already somewhat familiar with the story of Hellen Keller, watching the film was still an immersing experience in itself.

I greatly enjoyed the two films but, in the end, it just comes down to a matter of personal preference. While Black displayed superb acting and dramatization, I still prefer Lagaan because of the uplifting atmosphere it leaves the audience with in contrast to the rather bittersweet atmosphere that Black leaves. The two films show totally different sides to Bollywood but both films have helped me change my mind, or even prejudice, about Bollywood stereotypes. Now, I am definitely more open to viewing Indian films more often.

movie after going into the first 30 or so minutes of the film. The setting went way back when India was under the British rule and the main concept of the film was fairly simple – a classic case of the rich versus the poor, of the weak versus the strong, and of the underdog versus the obvious favorites. In the context of the film, the concept was adapted into a village going against the unfair demand of a British officer, named Jack Russell, for a double lagaan or land tax despite an ongoing drought. Led by a charming young man named Bhuvan, the villagers were in for a gamble of a lifetime by playing a game of cricket against the British soldiers – if the villagers win, the whole region would not have to pay lagaan for 3 years, but if they lose, they would have to pay triple lagaan. Despite the simple premise of story, the interesting set of characters, with their side stories and quirks, brought the film alive more fully and engagingly. For example, it was very entertaining to watch the love triangle of Bhuvan, Gauri, and Elizabeth unfold through meaningful glances, jealous streaks, and song and dance numbers.

In contrast, Sanjay Leela Bhansali’s “Black” has a darker and heavier overall tone. It is probably because of the focus on the dramatic relationships and character development rather than light hearted relationships and occasional song and dance numbers. The film centers around the life of Michelle, who is an adaptation of the story and life of Hellen Keller, a deaf and blind child with a penchant

Page 25: Group Magazine

Lagaan preview:

On your toesGreat fashion finds for

your feet. Here are some top Ateneo student- run

shoe businesses that could keep you on your toes

Dani Eleazar

Fashion

Page 26: Group Magazine

Hokey in surfer slang means something nev-er expeienced before, somewhat revolutionary.

In fairy tale context hokey stands for something new and un-believeable to the extent of being magical and in urban culture.

Hokey is defined as breaking away from the ordinary, and fol-lowing oneself instead of being pushed around by external forces.

Hokey then is an experience of individuality, a point where expressing oneself becomes natural and essential

These shoes, generated under the Ateneo SoMBA program, are meant to have interchangeable uppers. This allows the cus-tomer to change his/ her shoe color whenever he/ she wants.

Page 27: Group Magazine

Breating life into your old clothing! Can’t let go of those cute pair of jeans that won’t fit you anymore? Refus-ing to give away those old clothes with sentimental val-ue? Don’t fret! You can extend the life of your clothing!

These shoes take caring for mother nature to a different level. Another business under the SoMBA program, these shoes are made out of old clothing and old airplane tires.

Page 28: Group Magazine

Ylla is an eco-chic line of shoes that started off as a thesis project of a group of students from Ateneo de Manila Uni-versity. The brand integrates quality and style with social responsibility by using eco-friendly, indigenous materi-als sourced locally, such as jute mess, which is a sustaina-ble and natural fiber. Not only will wearing a pair of Ylla’s brightly colored flats look good and fashionable, you’ll also be promoting environmental awareness, while, at the same time, helping out the local textile industry. Now, isn’t that just the perfect reason to buy a new pair of shoes?

Page 29: Group Magazine

SUELAS is an innovative footwear concept for the mod-ern woman on the go. Designed with the challenges facing a contemporary urban lifestyle in mind, these stylish shoes cater to every woman’s footwear needs. Its novel design al-low the footwear to be be flattened, folded and rolled, mak-ing it a flexible, comfortable and revolutionary solution to footwear problems women face everyday.

Globterotting with just a tiny space in your luggage? Tired after a long day at work and with social functions to attend to? Trying to commute home with the mad rush hour throng? Doing some last minute shopping in your pumps and stilettos? Looking forward to a fun evening of crazy dancing? Flatten it, Fold it, Roll it. And the world of opportunity is at your feet!

Page 30: Group Magazine

POSHies are chic, compact, yet fashionable flats that women can keep on hand whenever they need a time out from stilettos. POSHies are set to be every girl’s MUST HAVE, and are designed to solve an age- old problem for fashion conscious women. POSHies are not your dispos-able, average kind of foldable shoes. They have a solid, double-cushioned sole to make your feet extra comfy.

If that’s not enough, they fold up to almost the size of a cam-era and come with an innovative wristlet pouch that trans-forms into a tote bag when you need to make the switch. They are so compact they can fit your pockets and most of your evening purses (or even your partner’s pocket!).POSHies can be used anywhere, just stash a pair of pretty Poshies in your handbag. So before you go out, commute to work, ride the MRT, hit the clubs or just when you need a break from your heels, you’ll always be sure that you have a back-up pair and stay in the game from day to night!

Page 31: Group Magazine