Group Decision Support Systems Week 9. 2 P&G “Procter & Gamble Drives Ideation with Group Support...
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Transcript of Group Decision Support Systems Week 9. 2 P&G “Procter & Gamble Drives Ideation with Group Support...
Group Decision Support Group Decision Support SystemsSystems
Week 9Week 9
2
P&GP&G
“Procter & Gamble Drives Ideation with Group Support Systems”
Company backgroundProblem descriptionProposed solutionResults
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CollaborationCollaboration
What is it?“… making joint effort toward achieving an agreed upon goal.”
Meeting is a common form of collaboration
Why collaborate?
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Why Collaborate?Why Collaborate?
ReviewReview
Share WorkShare Work
Share the VisionShare the Vision
SocializeSocializeBuild ConsensusBuild Consensus
Solve ProblemsSolve Problems
Make DecisionsMake Decisions
SynergySynergy
Share InformationShare Information
Build TrustBuild Trust
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Collaboration is DifficultCollaboration is Difficult
Waiting to speakWaiting to speakDominationDomination
Fear of SpeakingFear of SpeakingMisunderstandingMisunderstanding
InattentionInattentionLack of FocusLack of Focus
Inadequate CriteriaInadequate CriteriaPremature DecisionsPremature Decisions
Missing InformationMissing InformationDistractionsDistractions
Wrong PeopleWrong PeopleGroupthinkGroupthinkPoor Grasp of ProblemPoor Grasp of Problem
Ignored AlternativesIgnored AlternativesLack of ConsensusLack of ConsensusPoor PlanningPoor PlanningHidden AgendasHidden AgendasConflictConflictInadequate ResourcesInadequate ResourcesPoorly Defined GoalsPoorly Defined Goals
IneffectiveIneffectiveCollaborationCollaboration
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Collaboration is ExpensiveCollaboration is Expensive
15 Million formal Sessions / day
? Million Informal Sessions / day
4 Billion Sessions / year
30-80% Manager’s time
Fortune 500 Companies3M Corporation Study
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Collaboration is EssentialCollaboration is Essential No one has all the …
Experience Knowledge Resources Insight, and Inspiration
…to do the job alone
Bottom line:Collaboration is difficult, expensive, and yet essential for today’s organizations
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How Do People Collaborate?How Do People Collaborate?
Level 1Level 1 Collected Work Collected Work ::Uncoordinated Individual EffortsUncoordinated Individual Efforts
Level 2Level 2 Coordinated Work Coordinated Work::Coordinated Individual EffortsCoordinated Individual Efforts
Level 3Level 3 Concerted Work: Concerted Work:Concerted Team Effort Concerted Team Effort
SprintersSprinters
RelayRelay
3 Levels of Collaboration Capability3 Levels of Collaboration Capability
CrewCrew
HighHigh
LowLow
Degree ofDegree ofCollaborativeCollaborative
EffortEffort
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Joint activity Equal or near equal status Outcome depends on participant’s
knowledge, etc. Outcome depends on group composition Outcome depends on decision-making
process Disagreement settled by rank or
negotiation
Meetings (a form of Meetings (a form of collaboration)collaboration)
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Dozens of people attendDozens of people attend
Everyone …Everyone …
talks at oncetalks at once
hears everythinghears everything
understandsunderstands
remembersremembers
The impossible dream?The impossible dream?
The Ideal MeetingThe Ideal Meeting
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Traditional MeetingsTraditional Meetings
Only Only ONEONE person can speak at a time person can speak at a time
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GSS MeetingsGSS Meetings
By using the computer everyone canBy using the computer everyone canSPEAK and be understood SPEAK and be understood simultaneouslysimultaneously
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Communication SupportCommunication Support
Vital Needed for collaboration
Modern information technologies provide inexpensive, fast, capable, reliable means of supporting communication
Internet / Web
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Evolution of Communication Word of mouth Delivery persons Horseback Snailmail Telegraph Telephone Radio Television Videoconferencing Internet / Web…
Supporting CommunicationSupporting Communication
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A Time/Place A Time/Place Communication FrameworkCommunication Framework
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Lotus Notes / Domino ServerIncludes Learning Space
Netscape Collabra Server Microsoft NetMeeting Novell Groupwise GroupSystems TCBWorks WebEx
GroupwareGroupware
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Goal: to support groupwork Increase benefits / decrease losses of
collaboration Based on traditional methods
Nominal Group Technique“Individuals work alone to generate ideas which are pooled under guidance of a trained facilitator”
Delphi Method“A structured process for collecting and distilling knowledge from a group of experts by means of questionnaires”
Electronic Meeting System (EMS)
Group Support SystemsGroup Support Systems
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Process Gains: Parallelism ( simultaneous contributions )
Larger groups can participate Anonymity ( promotes equal participation )
Focus on content not personalities Triggering ( stimulates thinking ) Synergy ( integrates ideas ) Structure ( facilitates problem solving ) Record keeping ( promotes organizational
memory )
Process Loses: Free-riding Flaming
GSS – Important FeaturesGSS – Important Features
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Benefits of AnonymityBenefits of Anonymity
99##
Ideas considered Ideas considered on merit not on merit not sourcesource
Overcome fear of Overcome fear of speaking upspeaking up
More ideas leads More ideas leads to more quality to more quality ideasideas
Defuses tough Defuses tough political political discussionsdiscussions
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Decision room
Multiple use facility
Web-based
GSS Enabling TechnologiesGSS Enabling Technologies
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12 to 30 networked personal computers
Usually recessed into the desktop Server PC Large-screen projection system Breakout rooms Need a Trained Facilitator for Success
The Decision (Electronic Meeting) The Decision (Electronic Meeting) RoomRoom
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IBM Corp.IBM Corp.
Decision RoomsDecision Rooms
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US Air ForceUS Air Force
More Decision RoomsMore Decision Rooms
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Murraysville School District BusMurraysville School District Bus
Mobile Decision RoomsMobile Decision Rooms
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On-Demand Decision RoomsOn-Demand Decision Rooms
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High Cost Need for a Trained Facilitator Requires Specific Software Support
for Different Cooperative Tasks Infrequent Use Different Place / Different Time
Needs May Need More Than One
Few Organizations Use Decision Few Organizations Use Decision RoomsRooms
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Multiple Use Facility Cheaper Still need a facilitator
Web-based Cheaper: no extra hardware needed Still need facilitator
Other TechnologiesOther Technologies
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From GroupSystems.com, Tucson, AZ
Comprehensive groupware Windows and Web versions Leading software
Tool: ThinkTank ThinkTank
GroupSystems, Inc.GroupSystems, Inc.
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ThinkTank: Supported ActivitiesThinkTank: Supported Activities
Supported tools and activities: Agenda and Other Planning Activities Electronic Brainstorming Group Outliner Topic Commenter Categorizer Vote
Others…
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GSS Meeting ProcessGSS Meeting Process
Iterate until Iterate until the solution the solution is reached…is reached…
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Step 1: Prepare an AgendaStep 1: Prepare an Agenda
Prepare an agenda
…
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Step 2: Collect InformationStep 2: Collect Information
… think about the risks to the company if they launch a new line of sports drinks…
BrainstorBrainstorm Riskm Risk
Think Think about the about the risks to risks to company company if they if they launch a launch a new line new line of of productsproducts
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Step 3: Refine InformationStep 3: Refine Information
Gather Gather Additional Additional InformatioInformationn
Capture Capture important important issues for issues for the listed the listed itemsitems
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Step 4: Prioritize OptionsStep 4: Prioritize Options
Prioritize Prioritize Risk Based Risk Based on on Likelihood Likelihood and Impactand Impact
Use of Use of Alternative Alternative Analysis Analysis Ballot for Ballot for two Criteriatwo Criteria
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Step 5: Review Prioritized Step 5: Review Prioritized OptionsOptions
View and View and Discuss Discuss Results of Results of VotingVoting
……
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Step 5: Review Prioritized Step 5: Review Prioritized Options…Options…
Chose Risks Chose Risks for Further for Further Analysis…Analysis…
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Step 5: Review Prioritized Step 5: Review Prioritized Options…Options…
Collect Collect Additional Additional Input On Input On RisksRisks
Collect Collect additional additional comments comments on top three on top three risks…risks…
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Step 5: Review Prioritized Step 5: Review Prioritized Options…Options…
Review Review Comments Comments on Riskson Risks……
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Step 6: Create an Action PlanStep 6: Create an Action Plan
Create an Create an Action Action PlanPlan……
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Step 7: Distribute Session Step 7: Distribute Session TranscriptsTranscripts
Create and Create and Distribute a Distribute a Final Final ReportReport……
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Why Successful? Parallelism Anonymity Synergy Structure Record keeping
Needs… Organizational commitment Executive sponsor Dedicated well-trained facilitator Good planning
Last Words about GSS?Last Words about GSS?
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CreativityCreativity Is it a fundamental human trait or
something that can be learned? Definition: Creativity is a characteristic of a
person that leads to production of acts, items and/or instances of novelty
Creativity is the product of …a genius vs. an idea generation environment
Creative people tend to have creative lives CREATIVITY INNOVATION Idea Generation via Electronic Brainstorming
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Creativity…Creativity… What variables affects creativity
1. Cognitive variables: intelligence, knowledge, skills, etc.
2. Environmental variables: cultural and socioeconomic factors, working conditions, etc.
3. Personality variables: motivation, confidence, sense of freedom, etc.
Creativity is fostered by Freedom Permission-to-fail
Allow and Enable rather than Structure and Control
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Creativity…Creativity… Software that shows creativity
Intelligent Agents (Softbots) Creativity is an intelligent behavior
Software that facilitates human creativity ThoughtPath: promotes outside-the-box
thinking Creative WhackPack (Creative Think): whack
you out of your habitual thought process IdeaFisher: provides language specific
universality - thesaurus
Freedom, Collaboration, Prototyping