Group Assignment No.02

Industry Analysis

Group No 08

Group Assignment no.02

Name Roll No

Kalpita Dilip Choudhary 09

Aarti Deopure 13

Deepika N. Mahalley 32

Pratibha Shetty 52

Ruchi Singh 53

Sweta srivastava 55

Telecommunication

The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010.

India added 113.26 million new customers in 2008, the largest globally. The country’s cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month.

According to the Telecom Regulatory Authority of India (TRAI), at the end of April 2009, the total number of telephone connections reached 441.47 million. With this growth, the overall tele-density reached 37.94 at the end of April 2009.

According to Business Monitor International, India is currently adding 8-10 million mobile subscribers every month. It is estimated that by mid 2012, around half the country's population will own a mobile phone. This would translate into 612 million mobile subscribers, accounting for a tele-density of around 51 per cent by 2012.

It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10.

The amount spent on the marketing

expenses in proportion to the sales has

undergone a substantial decline in 2008-

09. As the advertising outlays of the

sectors like auto and telecom swell down

due to the low pace in the economic

conditions to overcome the

manufacturing cost of the products and

services.

According to a Frost & Sullivan

industry analyst, by 2012, fixed line

revenues are expected to touch US$

12.2 billion while mobile revenues will

reach US$ 39.8 billion in India.

India has become the second country

in the world to have more than 100

million CDMA-based (code division

multiple access) mobile phone

subscribers after the US, which has

157 million CDMA users.

.

Total sales and projected growth

1. Mahanagar Telephone Nigam Limited (MTNL)

2. Aircel 3. Tata Teleservices

(Maharashta)LTD4. Motorola5. Ericsson

Tata tele-services

(Maharas-htra) Ltd

1.9%Aircel1.4%

MTNL7.2%

Others89.50%

Market share

9%

27%

64%

Sales

Motorola Ericsson

others

Industry Name

Market Share

Tata Teleservice (maharashtra)LTD

Aircel cellular limited

MTNL

Motorola

Ericsson

1941.68

3425.00

4456.00

24511.12

20890.00

sales

sales

Sales

Tata Teleservice (maharashtra)LTD

Aircel

MTNL

Motorola

Ericsson

593.18

4.91

91.86

54.84

380

Profit (After Tax)

Profit (After Tax)

Profit after tax

Tata Teleservice(Maharashtra)l

limited

Aircel

MTNL

Motorola

Ericsson

4754

5000

10001

66000

75800

No Of Employee

No Of Employee

Total no of employees

DogAircel:

MTNLMTNL Garuda:

Tata :Friends card

Motorola:Ericsson

BCG matrix

DiversificationAircel:

MTNLMTNL Garuda:

Tata :Friends card

Motorola:Ericsson

BCG matrix

Why i should work in this industry?

Rewards and Recognition

Telecom and Technology

Lifestyle and Leisure

Future and FinancesDiscounts and Deals

Working hours during emergencies.

Jobs are mainly for engineers and computers specialist

Rapid update of technology required

Why i should not work in this industry?

Auto – Four Wheeler

•India is one of the fastest growing automobiles market in India. The automotive industry is one of the

highest revenue-earning industries in India and contributes 4.4% to India’s GDP and 17.0% to the

indirect tax collection. •It is one of the largest sources of employment due to its deep backward linkages (in metals — such as steel, aluminum, copper — plastics, paint, glass, electronics,

capital equipment, warehousing and logistics) and forward linkages (including dealership retails, credit

and fi nancing, logistics, advertising, repair and maintenance, petroleum products, gas stations,

insurance, service parts, etc). •It provides direct and indirect employment to more

than 13 million people. In recent years, the automobile industry has seen an upsurge in its exports

to other countries.

Total sales (Number of Vehicles

Category 2008-09

Passenger Vehicles

1,551,880

Commercial Vehicles

384,122

Grand Total 1936002

Total sales and growth

Escort LTDHindustan Motor LTDMahindra & Mahindra LtdTata MotorsMaruti Suzuki India

Companies name

Escort LTD, 2%

Hin-dustan Motor LTD

, 10%

Mahindra & Mahin

dra Ltd

, 20%Tata

Motors; 30%

Maruti Suzuki India,

9%

oth-ers; 29%

Escorts Ltd

Hindustan Motors

Mahindra and Mahindra

Tata Motors

Maruti Suzuki India

2102.15

764.123

13238

33093.93

21912.8

sales

sales

sales

Escort LTD

Hindustan Motor LTD

Mahindra & Mahindra Ltd

Tata Motors

Maruti Suzuki India

6.44

38.8566

3211

2028.92

1730.8

profit after tax

profit after tax

Profit after tax

Escort LTD

Hindustan Motor LTD

Mahindra & Mahindra Ltd

Tata Motors

Maruti Suzuki India

5000

10000

10001

20000

7000

No of Employees

No of Employees

No of employees

DogEscorts ltd:Hindustan

motor:ambassador

Tata motor : tata sumo

M&M: loganMaruti suzuki:

maruti 800

BCG matrix

DiversificationEscorts ltd:

Hindustan motor: Tata

motor :Super markets

Electronic products(TVM&M:Power

IndustryMaruti suzuki:

Why i should work in this industry?If a specific automobile

company opened a new headquarters in a city, the headquarters may bring in business people, tourists, and other people. This would be a positive externality for the city, which benefits from the company's presence.

Local Air Pollution Global Air Pollution Oil Dependency Traffic Congestion


Pharma & Healthcare

The Indian pharmaceutical industry is driving product development and breaking new grounds in medicine research worldwide.

The Indian domestic pharmaceutical market was estimated to be US$ 10.76 billion in 2008 and is expected to grow at a high compound annual growth rate (CAGR) of 9.9 per cent till 2010 and thereafter at a CAGR of 9.5 per cent till 2015.

Currently, the Indian pharmaceutical industry is one of the world's largest and most developed, ranking 4th in volume terms and 13th in value terms. The country accounted for 8 per cent of global production and 2 per cent of world markets in pharmaceuticals in 2008.

The Indian pharmaceutical offshoring industry is slated to become a US$ 2.5 billion opportunity by 2012, thanks to lower R&D costs and a high-talent pool in India.

Retails sales in the Indian pharmaceutical market grew by 18% in the month of March 2009, despite fears of stalling industrial growth following the slowdown across economies.

The value growth of Indian pharma market as per secondary sales for the month of Mar 2009 was higher at 18.4%, as compared to 13.3% growth in the month of Feb 2009, according the latest data from ORG IMS, a business intelligence firm.

The value growth as per Mar 2009 MAT once again touched the double-digit mark of 10.1%, with marginally higher growth, as compared to 9.8% as per Feb 2009 MAT.

Indian pharma industry sales up 18 % despite recession and slowdown in March 2009 MNC pharma companies to control 8% of $20bn worth Indian medicines market by 2015 Indian pharma product exports grow 30.7% in April 2008 – January 2009 Piramal Healthcare’s Q4 profits fall by 13.49% on forex impact Indian pharma exports surge to $1.2 bn in first 3 quarters of 2008-09 ORG IMS is a leading provider business intelligence about the pharmaceutical market.

ORG IMS track and assess billions of transactions, from more than 1 million drug products and measure 75% of ethical drug sales which supports more than 3,000 pharma manufacturers through 29,000 data suppliers and 225,000 chemists.

IMS ORG’s Market Intelligence Report June 2008 highlights the dynamics of Indian Pharmaceutical market through the key influencers of growth elements, top performers, therapeutic areas and regional blocks.

Total Sales and Projected Growth

Lupin LabCadila HealthcareRanbaxy LabsDr Reddy’s Lab LtdCipla

Companies name

2.68% 2.32%5.09%

2.33%

5.24%

82.34%

Market ShareLupin Lab

Cadila Healthcare

Ranbaxy Lab

Lupin Lab

Cadila Healthcare

Ranbaxy Labs

Dr Reddy’s Lab Ltd

Cipla

2609.86

1781.5

4071.287

419.753

4429

sales

sales

sales

Lupin Lab

Cadila Healthcare

Ranbaxy Labs


Cipla

443.38

236.2

617.72

560.89

702

profit after tax

profit after tax

Profit after tax

Lupin Lab

Cadila Healthcare

Ranbaxy Labs


Cipla

8000

10000

12000

12000

20000

No of Employees

No of Employees

No of employees

DogLupin lab:

Cadila healthcare:

Ranbaxy lab :Dr Reddy’s lab:

cipla:

BCG matrix

Market development

Lupin lab:Cadila healthcare:


cipla:

DiversificationLupin lab:

Cadila healthcare:


cipla::

Why i should work in this industry?

The industry is experiencing dramatic global growth that is creating opportunities to save and improve people's lives around the

world. Professional opportunities in pharma

industry are equally diversified and challenging,

The environment in which the industry operates is becoming more competitive and the research and development [R&D] process to bring a drug successfully to market remains challenging.

Drug development is a risky and expensive process and involves combining scientific excellence with a through understanding of the business environment.


Information technology

The Indian information technology industry has played a key role in putting India on the global map. Thanks to the success of the IT industry, India is now a power to reckon with. According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the revenue of the information technology sector has risen from 1.2 per cent of the gross domestic product (GDP) in FY 1997-98 to an estimated 5.8 per cent in FY 2008-09.

India's IT growth in the world is primarily dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, Infrastructure Management Services, Software testing, Service-oriented architecture and Web services.

According to a newly revised forecast from IDC, worldwide IT spending will grow 2.6% year over year in 2009, down from IDC's pre-crisis forecast of 5.9% growth. In the United States, IT spending growth is expected to be 0.9% in 2009, much lower than the 4.2% growth forecast in August.

Looking beyond 2009, IDC expects IT spending to make a full recovery by the end of the forecast period with growth rates approaching 6.0% in 2012. Despite these gains, IDC estimates that more than Rs.1,501,091.70 crore ($300 billion) in industry revenues will have been lost due to slower spending over the next four years.


http://www.eetindia.co.in/ART_8800388547_1800005_NT_a4733554.HTM

http://www.eetindia.co.in/SEARCH/ART/IT+spending.HTM

Patni Computers System Rolta India Ltd Sasken Technology Crazy Information Technology NIIT Technology

Companies name

Patni Computers System

Sasken Technology

NIIT Technology

1172.3

1089.19

570.1771

18.4217

941.5

Sales

Sales

Sales


Sasken Technology

NIIT Technology

387.5

230.59

39.3843

1.0892

143.1

profit after tax

profit after tax

Profit after tax


Sasken Technology

NIIT Technology

15000

5000

3500

800

4400

employee

employee

No Of Employees

DogPatni :

Rolta india:sasken :

Crazy info tech:

NIIT tech.:

BCG matrix

Market development

Patni :Rolta india:

sasken :Crazy info tech:

NIIT tech

DiversificationPatni :

Rolta india:sasken :

Crazy info tech:

NIIT tech

Why i should work in this industry

White collar jobMostly Salary

increases after every 2 years

opportunities to work in multinational companies

Zone time differenceVery hectic and

stressful lifestyle in a long term

Hiring fresher at relatively lower salaries.

International competition increasing

Uncertainty about IT sectors

Why i should not work in this industry

Petroleum ( Oil & gas )

The oil and gas industry has been instrumental in fuelling the rapid growth of the Indian economy. The petroleum and natural gas sector which includes transportation, refining and marketing of petroleum products and gas constitutes over 15 per cent of the GDP.

Petroleum exports have also emerged as the single largest foreign exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 2008-09 with the export of petroleum products touching US$ 23.63 billion during April-December 2008.

In November 2008, the Cabinet Committee on Economic Affairs awarded 44 oil and gas exploration blocks under the seventh round of auction of the New Exploration Licensing Policy (Nelp-VII). The overall number of blocks brought under exploration now exceeds 200.

The allocation is likely to bring in investments worth US$ 1.5 billion. The eighth round of auction is going to be later this year.

Petroleum exports have also emerged as the single largest foreign exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 2008-09 with the export of petroleum products touching US$ 23.63 billion during April-December 2008.

Gas demand in India is dominated by the power and fertilizer sectors which account for 66 per cent of the current consumption. In 2006, the total gas demand was around 152 MSCMD. The gas demand is expected to increase to 320 MSCMD, according to a report by Ernst & Young. Significantly, the share of natural gas in the overall fuel mix is expected to increase from 8 per cent in 2006 to 20 per cent by 2025.


Castrol India LtdONGCGAILIndraprastha Gas LtdEssar

Companies

Castrol India Ltd

ONGC

GAIL

Indraprastha Gas Ltd

Essar

2216.8

64017.82

18008

803.8

576.780000000001

sale

sale

sales

Castrol India Ltd

GAIL

Essar

264

16126.31

2601

142.3

41.18

profit after Tax

profit after Tax

Profit after tax

Castrol India Ltd

GAIL

Essar

10000

32000

3474

1000

1500

Total No Of Employees

Total No Of Employees

No of employees

DogEssar:

castrol:GAIL:

ONGC:IGL:

BCG matrix

Product development

Essar:castrol:GAIL:

ONGC:IGL:

Market development

Essar:castrol:GAIL:

ONGC:IGL:

DiversificationEssar:

castrol:GAIL:

ONGC:IGL:


Worlds largest industry in terms of dollar value

Backbone of economy

Non renewable natural resources

Always need to perform exploration research


Paints Industry

Boom in Indian Housing Sector: Increasing urbanization, cheaper housing loans and a shift from semi-permanent to permanent housing structures have been driving growth in decorative paints segment, which constitutes 70% of the $2 billion paint industry in India

Strong Industrial growth: An average growth of about 10% in the in automobile sector which provides 50% of the revenues in the industrial paints segment. Industrial paints account for 30% of the paint industry revenue in India

Heavy Infrastructure Spending: New projects in roads, ports and industrial segments increases revenues from protective coatings for civil applications and road-marking paints to all parts of the building paints sector, whether interior,exterior, waterproofing or floor coatings.

Total sale - 92cr

Total sale and growth

Asian paints Berger Jenson & Nicholso Kensai Nerolac Shalimar paints Ltd

Companies

Asian paints

37%

Berger

15%

Jenson & Nicholso

2%

Kensai Nerolac

16%

Shalimar paints

5%

others25%

market share

Asian Paints India Ltd

Berger paints

Jenson & Nicholso

kensai Nerolac

Shalimar Paints Ltd

3416

1515.74

37.47

1375.63

340.14

sales

sales

sales

Asian Paints India Ltd

Berger paints

Jenson & Nicholso

kensai Nerolac

Shalimar Paints Ltd

877

921

13.67

119.792

9.58

profit After Tax

profit After Tax

Profit after Tax

Asian paints India Ltd

Berger Paints

Jenson & Nicholso

Kensai Nerolac

Shalimar paints Ltd

5000

3500

5000

5000

1000

total no of employee

total no of employee

No of employees

Cash cowAsian paints:

UtsavBerger:

Jenson & nicholso:

Kensai Nerolac:shalimar:shakti

man exterior acrylic

emmulsion

DogAsian paints:

ExteriorBerger:

Jenson & nicholso:

Kensai Nerolac:shalimar:No 1

distemper

BCG matrix

Product developmentAsian paints:

Berger:Jenson & nicholso:

Kensai Nerolac:shalimar:

Market developmentAsian paints:



DiversificationAsian paints:



Power and Energy

As per leading market research firm RNCOS (2008) report on “Indian Power Sector Analysis” more than 64% of India’s total installed capacity is contributed by thermal power. Significant jump in unit size and steam parameters will result in higher efficiencies and better economics for the Indian power sector.

Western region accounts for largest share (30.09%) of the installed power in India followed by Southern region with 27.76%.

Unbalanced growth remains the cause of concern for the Indian power sector. Only about 56% of households have access to electricity, with the rural access being 44% and urban access about 82%.

Southern region remains the dominant region in renewable energy source accounting for more than 57% of the total renewable energy installed capacity.

Key players currently operating in the Indian power sector are National Thermal Power Corporation Limited, Nuclear Power Corporation of India Limited, North Eastern Electric Power Corporation Limited, Power Grid Corporation of India, Tata Power, etc.

Total sale and growth

NTPC Suzlon Energy Jindal Steel & Power Ltd Tata power Company Torrent Power

companies

NTPC

Suzlon Energy

Jindal Steel & Power Ltd

Tata power Company

Torrent Power

36946.2

6926.01

5459.87

5915.91

3722

sales

sales

sales

NTPC

Suzlon Energy


Tata power Company

Torrent Power

7414.8

1416.88

1236.96

869

211.24

Profit After Tax

Profit After Tax

Profit after Tax

NTPC

Suzlon Energy


Tata power Company

Torrent Power

26000

14000

7000

3000

5000

No of Employees

No of Employees

No of employees

Cash cowNTPC

Suzlon EnergyJindal Steel &

Power LtdTata power Company

Torrent Power

DogNTPC



Torrent Power

BCG matrix

Product development

NTPCSuzlon EnergyJindal Steel &


Torrent Power

Market development

NTPCSuzlon Energy


Tata power CompanyTorrent Power

DiversificationNTPC



Torrent Power

FMCG & Consumer Goods

The Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors in the country and over the years has been growing at a very steady pace. The sector consists of consumer non-durable products which broadly consists, personal care, household care and food & beverages.

The Indian FMCG industry is largely classified as organised and unorganised. This sector is also buoyed by intense competition. Besides competition, this industry is also marked by a robust distribution network coupled with increasing influx of MNCs across the entire value chain. This sector continues to remain highly fragmented.

Total sale 5970 cr 15%


Dadur India LtdRadico Khaitan LtdTata Tea LtdMaricoGodrej Consumer Products Ltd

Companies

Dabur India Ltd

Radico Khaitan Ltd

Tata Tea Ltd

Marico

Godrej Consumer Products Ltd

2111.31

1603.737

1263.29

1906.7

887.6

sales

sales

sales

Dadur India Ltd

Tata Tea Ltd


315.92

33.072

312.86

143.4

148.1

profit after tax

profit after tax

Profit After tax

Dadur India Ltd

Tata Tea Ltd


2500

5000

312.86

1100

500



No of emplyees

Cash cowDadur India LtdRadico Khaitan

LtdTata Tea Ltd

MaricoGodrej Consumer

Products Ltd

DogDadur India LtdRadico Khaitan

LtdTata Tea Ltd

MaricoGodrej

Consumer Products Ltd

BCG matrix

Product development

Dadur India LtdRadico Khaitan

LtdTata Tea Ltd

MaricoGodrej


Market development

Dadur India LtdRadico Khaitan Ltd

Tata Tea LtdMarico


DiversificationDadur India LtdRadico Khaitan

LtdTata Tea Ltd

MaricoGodrej



Nationwide opportunities-both urban and rural areas

Uptrend in growthPlenty of job option

in FMCGQuick experienceJob security

Competition is highHigh pressure on

profit marginSpending large

portion of budget on maintaining distribution network

Huge sum of money for promoting brands


Retails ( Organized )

The Indian retail market, which is the fifth largest retail destination globally, has been ranked the second most attractive emerging market for investment after Vietnam in the retail sector by AT Kearney's seventh annual Global Retail Development Index (GRDI), in 2008.

Banks, capital goods, engineering, fast moving consumer goods (FMCG), software services, oil marketing, power, two-wheelers and telecom companies are leading the sales and profit growth of India Inc in the fourth quarter of 2008-09. India continues to be among the most attractive countries for global retailers.

India has emerged the third most attractive market destination for apparel retailers, according to a new study by global management consulting firm AT Kearney. It further says that in India, apparel is the second largest retail category, representing 10 per cent of the US$ 37 billion retail market.

According to new market research report by RNCOS titled, "Booming Retail Sector in India", organised retail market in India is expected to reach US$ 50 billion by 2011.

The share of retail trade in the country's gross domestic product (GDP) was between 8–10 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010.

Indian consumer market is likely to grow four times by 2025. Commercial real estate services company, CB Richard Ellis' findings state that India's retail market is currently valued at US$ 511 billion. Further, CB Richard Ellis states that India has moved up to the 39th most preferred retail destination in the world in 2009, up from 44 last year.

869 cr -15%


Raymond Bata India Ltd Titan Industry Heritage food (India) Trent

companies

Raymond

Bata India Ltd

Titan Industry

Heritage Food(India)

Trent

1399.31

987.44

3042.87

588.0344

546.429999999999

sales

sales

sales

Raymond

Bata India Ltd

Titan Industry


Trent

92.48

60.74

158.29

1.1

32.58

Profit after tax

Profit after tax

Profit after tax

Raymond

Bata India Ltd

Titan Industry


Trent

15000

10000

3588

900

1500

Total no. of employees

Total no. of employees


Cash cowRaymond

Bata India LtdTitan IndustryHeritage food

(India)Trent

DogRaymond


(India)Trent

BCG matrix

Product development

RaymondBata India LtdTitan IndustryHeritage food

(India)Trent

Market development

RaymondBata India LtdTitan IndustryHeritage food

(India)Trent

DiversificationRaymond


(India)Trent

Why I should work in this industry

Why I should not work in this industry


FlexibilityPerksVarietyGrowthCareer in retailing is

exciting and fast paced

Shortage of quality real estate and infrastructure


Media & Entertainment

The Indian media and entertainment (M&E) industry is one of the fastest growing industries in the country. Its various segments—film, television, advertising, prints media and music among others—have witnessed tremendous growth in the last few years.

With A.R. Rahman and Resul Pokutty having won Oscars for their commendable work in Slumdog Millionnaire, the spotlight has shifted on India and the immense talent and potential it offers.

According to a report jointly published by the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG, the media and entertainment industry in India is likely to grow 12.5 per cent per annum over the next five years and touch US$ 20.09 billion by 2013.

Total sale -563 Million


ZeeNetworkMid Day Multimedia LtdNDTV LtdAdlabs FilmsPVR

Companies

Zee Network

Mid Day Multimedia Ltd

NDTV Ltd

Adlabs Films

PVR

1041.9923

129.96

341.74

324.2

244.7

sales

sales

sales

Zee Network


NDTV Ltd

Adlabs Films

PVR

295.121

40.11

73.18

45.905

21.06

profit after tax

profit after tax

Profit after tax

Zee Network


NDTV Ltd

Adlabs Films

PVR

5000

10000

2500

1000

3000

No of employees

No of employees

No of employees

StarZeeNetwork: Zee TV, Zee

CinemaMid Day

Multimedia Ltd:News paperNDTV Ltd:news

channelAdlabs

Films:multiplexPVR:multiplex

Question markZeeNetwork:Ki

dzeeMid Day

Multimedia LtdNDTV

Ltd:NDTV imagine

Adlabs FilmsPVRCash cow

ZeeNetwork:Zee cafe

Mid Day Multimedia Ltd:Radio channelNDTV

Ltd:NDTV profitAdlabs Films

PVR

DogZeeNetwork:Ze

e classicMid Day

Multimedia LtdNDTV Ltd

Adlabs FilmsPVR

BCG matrix

Product developmentZeeNetwork

Mid Day Multimedia

Ltd:TV channelsNDTV

Ltd:music channels

Adlabs FilmsPVR

Market development

ZeeNetwork:Zee sportsMid Day


Adlabs FilmsPVR

DiversificationZeeNetwork:telecommunicatio

n industryMid Day


Adlabs FilmsPVR


Faster growing industry.

Competetive Intelligence

Different segments of industry.

Offer carreer opportunities for all

High profile career.

Short lived career.Innovative ideas


Bank & Financial Service ( BFSI )

Improved performance of the banking industry in India has helped the economy to bounce back to a positive growth level. According to the Reserve Bank of India (RBI), the banking sector in India is sound, adequately capitalised and well-regulated. Indian financial and economic conditions are much better than in many other countries of the world. Credit, market and liquidity risk studies show that Indian banks are generally resilient and have withstood the global downturn well.

With market sentiment turning positive due to the formation of a stable newly elected government, the ripple effect is likely to felt across all the financial services in India. The sectors, including banking and insurance, and mutual funds are all beginning to reap the benefits of a good closure for 2008-09. In 2008-09, the Indian economy is estimated to have grown by 6.7 per cent. According to the latest Central Statistical Organisation (CSO) data, financial services and real estate sector rose by 9.5 per cent in the first quarter of 2009-10.

The government has taken a number of steps in recent months to revive the economy, including slashing interest rates, lowering factory levies and more than doubling the limit on foreign investment in corporate bonds. The financial services space is a rapidly growing one in India. The country received US$ 45 billion in foreign currency remittances from non-resident Indians in 2008, the highest in the world.

April-May 2009 saw increased inflow in to equity with investors steadily turning positive on equity according to mutual fund analysts. As per the Securities and Exchange Board of India (SEBI), on May 15, net investment of mutual funds in equity was around US$ 83.3 million lowering to US$ 20.5 million on May 21. As against this, net investment of mutual funds in debt has more than tripled from US$ 42.9 million on May 15 to US$ 134.2 million on May 31, 2009.


State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd

Companies

SBI

Bank of Baroda

Motilal Oswal Financial

Service Ltd

63788.43

10835.48

15091.58

8856.46999999998

57.26

Sales

Sales

sales

SBI

Bank of Baroda


Service Ltd

9121.24000000001

1815.36

2227.2

905.42

45.31

Profit after tax

Profit after tax

Profit after tax

SBI

Bank of Baroda


Service Ltd

200000

20200

38604

14000

5000

Total No of Employees

Total No of Employees

No of employees

StarState Bank of India : Home

loansAxis Bank: ATM

facilityBank of Baroda:

internet banking

Oriental Bank of

commerce:education Loan


Services Ltd: equity

transaction

Question markState Bank of India: mutual

fundAxis Bank:

Bank of Baroda: home loans

Oriental Bank of commerceMotilal Oswal

Financial Services LtdCash cow

State Bank of India:car loan

Axis BankBank of BarodaOriental Bank of commerceMotilal Oswal

Financial Services Ltd

DogState Bank of

India: insuranceAxis Bank:

education loanBank of Baroda: education loanOriental Bank

of commerce:ATM

sMotilal Oswal


BCG matrix

Product developmentState Bank of

IndiaAxis Bank

Bank of BarodaOriental Bank of commerceMotilal Oswal

Financial Services LtdMarket

developmentState Bank of

IndiaAxis Bank



DiversificationState Bank of

IndiaAxis Bank




Fixed working hoursJob

securities(Government Bank)

You Don’t have to sweat

Not challengingLess growth

opportunitiesBoredom


Non-governmental Organization (NGO) is an agency devoted to managing resources and implementing projects with the goal of addressing social problems. NGOs are of great importance

and value for the modern society and hence comes the need of having a marketing strategy for the

NGO. This would help the NGO reach the masses and make the common man aware of the work

it does. Marketing in an NGO usually means attracting human and capital resources.

NGOs today use various marketing principles and techniques to influence a target audience to

voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups or

society as a whole. However, this is true only in case of some NGOs, while most of them are finding

great challenge to collect funds, in building credibility, getting more people involved and in

general to carry out its social activities.

Sr no Ngo name Area of work Marketing strategies

01 Childs Rights and You Children Welfare Separate marketing department.Use of brochure, newspapers,website, advertisement,television as well as radio

02 Hariyali Environmental Protection

Use of brochure, newspapers andadvertisements, Celebrities andworkshop

03 Apang Maitree Physically Handicap Use of book-marks, local newspapers, posters and television on10th of September, workshopsSeparate marketing department.Use of brochure, newspapers,website, advertisement,

04 Aasara Curb Suicidal Deaths Use of brochure, newspapers andadvertisements, Celebrities andworkshop

05 Nirmaan Construction Workers Local newspapers

The research methodology consisted of collecting primary data by interviewing founders and staffof NGOs. The research covered a specified area of Navi-Mumbai. After covering some NGOs in Navi-Mumbai the research was then extended to some parts of Mumbai and Thane also.The number of NGOs that we as a group visited was 30 in number. Out of these 30 NGOs, 13 are in Navi Mumbai and the remaining in Mumbai The graph below shows the level of functioning of the various NGOs visited.

Functioning area of the NGO and its NGOs

Methodology & Scope:

Medium of marketing shows the marketing tool which the NGOs employ

The following are some of the unique methods in which NGOs are carrying out their marketing activities.

· Exhibitions are usually held by the NGOs to sell products like bags, folders, pouch etc.

These products are made of environment friendly material. This helps the NGO to generate revenues for there varied projects and showcase their talent pool. The exhibitions are basically carried out in tandem with schools, colleges and corporate.

·Organizing events like haldi kum-kum (for women), Sathya Narayan puja etc. to form an emotional bondage with the Volunteers. This helps them reach the masses.·

Printing calendars with logos and mission of the NGO. This helps the NGO reach the common man and spread awareness about their cause.

· Mascots are used by some NGOs to spread messages which impact the common man.

(e.g. A mascot for spreading awareness on tree plantation drives.) · Organizing annual functions where volunteers are felicitated and hence encourage them

to do more work. · Annual programmes are telecasted on local cable channels. This helps them spread their

cause in a more effective way.

Unique Methods Of Marketing used By NGO’s

Maintaining DatabaseTie-Up with the Academic InstitutesApproaching Corporate

Recommendations

Commercial marketing and non-commercial marketing have a lot in common but at the same time they have some essential distinctions, which depend on type, mission and goals of an organisation. Marketing a nonprofit organization takes the need for being innovative and strategic in identifying ways and avenues to market it. It is also

important for NGOs to not only satisfy their target group but also the donor’s needs. - The findings of the research project show that most of the NGOs depend on the traditional methods to market themselves. Like for eg out of 30 NGOs interviewed, 29 depend on donations. NGOs must learn to devise newer and better ways to market themselves, like associating with Academic Institutes and using the potential of

students as volunteers. - The analysis done in the report has shown that there are certain strategic areas that

NGOs need to concentrate on. The recommendations suggested in this report are some of the ways which NGOs can use for implementation.

Conclusion

Group Assignment No.02

Documents

Transcript of Group Assignment No.02