Group 4 Strategy
Transcript of Group 4 Strategy
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Group 4Santanu Biswas - PGPM508_04Varun Jha - PGPM508_15Prakash PM - PGPM508_26S Venkatasubramanian - PGPM508_39
Puneet Taneja - PGPM508_51
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Strategy to manage industry environment.Do we really need it?
ChainingFranchisingMerger
S curve growth
Identify customersStrategic choices
Proliferation
Pricing gamesIndustry rivalry Integrations
StrategiesLeadershipNicheHarvestDisinvest
Introduction
Growth Maturity
Decline
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Strategy in Fragmented IndustriesLarge no. of small and medium sized companies. Eg. A local real estate industryor a restaurant industry
y
Focused strate y eeded
y Consolidation is the key y Ch ai i : Restaura t c h ai s a d Discou t store c h ai s.
E Relia ce Freshy
Fra ch isi : Quick expa sio .E . cDo aldsy Horizo tal er er: Less competitioy I ter et:
E . ebay
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Strategy in Embryonic & Growth Industries
N e r cts, i eeri c ies, r istrib ti ch els, hi h r ctic sts
y S c rve gr th
y Ty es f c st ers
y ach c st er has ifferent nee s
y C eting f r ass ar et is the ey
Inn vat rs
arly a te
rs
arly aj rity
Lateaj rity
Laggars
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C ustomers in Pharma industry
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Relative Adva ta e
C omplexity
O serva ility
C ompati ity
rial a ility
C ompleme tary
Strategic C hoices in growing industries
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Strategy in mature industriesSmall num er of large companies; t eir actions affect one anot er y Adopt ame t h eory to i crease profitability y Deter pote tial e tra ts
y Product proliferatio : H industan Lever y Predatory prici : R eliance Infocomm CDMA andsetsy Limit prici
y Reduce i dustry rivalry y Follow it-for-tat strate y i setti prices: P epsi & Cokey
Take price leaders h ip: Th e H industan T imesy No -price competitio i t h e form of market pe etratio (Lays), product
developme t(I tel), market developme t(Na o) a d product proliferatioy Follow a coordi atio strate y: J et & Kingfish er
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Strategy in declining industriesF alling Demands, intense competition
y Leaders h ip strate y y Pick up market s h are of compa ies leavi i dustry y A ressive prici a d marketi to build market s h arey Acquiri establis h ed competitors: J et & Sah ara deal
y Nich e strate y: C o ce trate o areas w h ere dema d is stabley Harvest strate y: C ut all i vestme ts i t h e decli i se me ty
Divestme t strate y: Sell t h e compa y before decli e be i s.E . Air Decca
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