PowerPoint Presentation

Group 4: Sorida Ly, Stephen Puente, Rachel Snape, Erica Doty, Lauren Gentry, Kalie Haygood

The storyAs with most universities, students spend much of their college experience in the classroom absorbing and memorizing information from class lectures with little or no outside working experience.

Proposed UNT Retail EnvironmentAn University Town Square that will offer:

retail products and services to students and consumers a retail environment for students to apply their college education in a real-world settingan escape to socialize, relax, have fun, and find entertainment

Students will receive both utilitarian and hedonic benefits, creating a total consumer experience unique only to UNT.

Our retail inspirationsIKEA

Top Golf

Hard Rock Caf

Dallas Farmers Market

IKEAInterior affordable products are arranged in real-life finished-displays to appeal to the consumer eye and give them great ideas for how the products will look, feel, and be used in their own home.

Exterior modern concrete with blue walls and yellow accents along the building

IKEAImplementation:Build a town square" where students apply the finished product of their college education in a real-world setting

The town square will provide affordable products to university students who are on a budget

Experiential Elements:Display of Finished ProductsAffordable Products

Top GolfExterior modern multi-level complex that towers over a large parking lot that is always full of carsOutdoor Patio, & Rooftop Terrace54-hole miniature golf courseBatting cages

Interior large airy lobby with guest services full-service bar & grillover 200 flat screen tvs broadcasting sport programsrooftop terrace

Top Golf took the old concept of driving ranges and turned it into a point-scoring game set in a social setting

Top GolfExperiential Elements:Edu-tainmentSocial Escapism

Implementation:Students from various majors are educated by industry professionals, outside of the classroom, in a retail and entertainment environmentThe Town Square will offer a place where all University students can come during their off-time to relax, socialize, have fun, and escape.

Hard Rock CafeExterior an nondescript brown building with a bigger-than-life guitar signage atop their front door that proudly boasts Hard Rock CafInterior Rock Shop lively modern restaurant with a large circular bar eclectic dcor of rock & roll memorabilia flat screen tvs that plays rock music videos performance stage where rock bands can perform

Hard Rock CafeExperiential Elements:Cultural ExperienceCollectibles & Memorabilia

Implementation:Create a unique UNT cultural experience in the Town Square ex: display UNT colors, banners, & mascot, have UNT-related festivities and parades, UNT performance art students can showcase their talent, etc.Incorporate boutiques in the Town Square where UNT Fashion & Merchandising students can design their own apparel, accessories, and UNT theme collectibles and memorabilia for purchase.

Dallas Farmers MarketExterior an enormous outdoor market that connects communities to local farmers, producers, artisans, and other vendors, and provides wholesome family activities, cooking classes, and other educational programs.

Interior consists of large sheds where local farmers and vendors offer fresh produce, specialty-items, meat-products, and delicious eateries.

Dallas Farmers MarketExperiential Elements:Green ProductsConsumer Involvement

Implementation:Promote a Green Products by: incorporating a Green Market in the Town Square to encourage students to buy fresh produce from local farmers incorporating a Consignment store where students can resell their unused clothes & personal items, and Fashion & Merchandising students can design and sell apparel & accessories made from deconstructed recycled materialHold cooking classes and demonstrations to involve students in learning to live healthier lifestyles by cooking meals themselves, and provide access to health & nutritional information.

UNT current offeringsDormitoriesDining FacilitiesThe Club at Gateway CenterStudent UnionCampus LibraryFitness & Recreation CenterHealth & Vision Center, PharmacyNorth Texas Child Development LaboratoryUNT Student Affairs Lab classes that supplement lecture classes

Advantages: UNT offers many wonderful services and establishment to provide for a campus-life experience, and students are often employed at these establishments.

Disadvantage: The location of each UNT establishment is widely spread apart. Often-times, students have to traverse the entire campus to visit one establishment or another. Students sometimes are even unaware of what services are available, because the establishments are not located in a readily accessible area.

Making a differenceOur proposed Town Square will offer an improvement on current UNT offerings. Although some of the services and establishments are similar in nature, our Town Square will differentiate itself by:

providing a location where students can fulfill their utilitarian and hedonic needs in one convenient placeincreasing the amount of opportunities available for students, in many different areas of study, to gain real-world experience ex: business, accounting, fashion, art, music, film, kinesiology, childhood education, etc.providing students with paid employment opportunities and professional experiences to put on their resumeinstituting an curriculum where students will receive educational and internship credit towards their degree

Challenges and complicationsObtaining Capital for construction and expensesFinding the right LocationEstablishing an Educational/Work CurriculumObtaining Industry Professionals to manage retail establishments & educate Students

Conclusion

The University Town Square is a progressive hands-on learning environment that will provide every Realm of Experience, Education, Escape, Aesthetics, and Entertainment, creating a total consumer experience found at no other university.

Students will be able to absorb and immerse themselves in active and passive roles to meet all of their utilitarian and hedonic needs, all in one location.

The Town Square will also provide students with educational, professional, and internship opportunities found nowhere else.

With its implementation and success, the University will attract a larger market of prospective students and increase admission to the school like never before.

Our visionRestaurantGreen Market & Sandwich ShopUNT Clothing & Merchandise BoutiqueConsignment StoreFitness CenterDay Care Center

Student ApartmentsUniversity InnAmphitheatreCourtyardAnd more

The futureAs the Town Square grow and becomes a successful part of UNT, we hope that it will:

expand to incorporate other retail and service establishmentsallow as many UNT majors as possible to participate in its learning environment, gain hands-on experience, and receive employment & internship opportunities